The best in brand foolishness
Brands celebrate Valentine’s Day
Canadian ads we’ll see during the Super Bowl
Burger King fosters love for chicken fries
In the News
Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
The design trade-off between innovation and familiarity
John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.
Up to the Minute: Burger King goes retro for redesign
Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.
Tech in Action: Print goes programmatic
A joint ad between McDonald's, Burger King and Subway used the pages of a newspaper to serve personalized content.
Cannes 2019: FCB/Six medals again, this time in Mobile
CCO Ian MacKenzie on Canada's potential in the category following the Bronze win.
Tech in Action: Burger King shows the ridiculous potential of AI
The QSR aims to prove the value of human creativity in a tech-obsessed industry.
From Cannes: Burger King’s CMO and the hacker mindset
Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.
Tech in Action: Building a burger on Instagram
Burger King used polls in its stories on the social platform to create and deliver coupons for customized meals.
Start thinking about your screen-less presence (column)
Mitch Joel gives brands the questions they should be asking in a voice-centred market.
The Quickfire: What keeps the AMA’s Russ Klein up at night?
The former Burger King global marketer on ethical dilemmas and why awards matter.
Cannes 2017: What is too creepy in Direct and Creative Data?
'We've never seen anything as invasive as that,' jury president says of Direct Grand Prix.
Cannes 2017: Print doesn’t have to suck
The Print & Publishing jury president explains why the Grand Prix stood out in a category Canada was shut out of.
Tim Hortons heads to Southeast Asia
Following a master franchise model that's proven successful for Burger King, the coffee chain is entering the Philippines.
The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.