Canada Goose
Company Info
The Work
Canada Goose unveils comprehensive global campaign
Canada Goose heroes three ‘muses’ and brings back a famed photographer
Canada Goose launches footwear with a show of force
Canada Goose keeps finding inspiration in artists’ stories
In the News
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Marketers on the Move: Molson Coors marketer takes on Granville Island duties
Molson Coors names a Granville Island marketer Carlie Lorentz is taking on the marketing manager role at Granville Island Brewing. Lorentz was ...
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C-Suite Moves: Kraft Heinz names North America CMO
Plus, Alfredo Tan takes on new role with Canada Goose.
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In Brief: Canada Goose names its first creative director
Plus, Media.Monks hires a strategy director.
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Marketers on the Move: RMHC Toronto names marketing VP
Also, Champion hires former Canada Goose exec.
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Marketers on the Move: Canada Goose CMO Penny Brook leaves company
Also, Firehouse Subs names Canadian marketing lead.
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A tale of two brands
John Dutton compares the popularity of Canada Goose and Shein to examine why purchase behaviour might not always match values.
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Recommerce in the luxury fashion industry is trending
From the C-Suite newsletter: Canada Goose is among those joining the movement behind renting and reselling high-end items.
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Canada Goose talks to its next generation of customers about sustainability
The apparel brand brings young activists together in its latest "Humanature" effort.
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Heinz Ketchup bottles made of paper, not plastic
Plus, Canada Goose puts its recycling efforts on display, and IGA starts dishing out stainless steel take-out containers.
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Corner Office Shifts: Canada Goose and Sapsucker get new presidents
Carrie Baker and Ryan Klein assume the roles after contributing to their respective company's growth.
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Canada Goose wants another bounce from its NBA teamup
The retailer ties another new collection into the self-expression message it has promoted alongside the partnership.
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Social Impact Report: Parka makers to phase out real fur
Plus, Hudson's Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.
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Canada Goose brings CSR efforts under one platform
From the C-Suite newsletter: The parka maker promises to work at "keeping the planet cold and the people on it warm."
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Canada Goose to refocus marketing investment
Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.
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How brands show what actually matters to them
When comparing it to how they reacted to the pandemic, brands' response to racism and police violence can be very telling.
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A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
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When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
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2019 Brand of the Year: OVO started from the bottom…
Now October's Very Own is creating hype at a level Canadian brands rarely see.
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2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
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Enter the Parka Wars
Here's how three Canadian companies are targeting tribes to build global brand cred.
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Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
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Canada Goose’s CMO talks venturing beyond the parka
Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.
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Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
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Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
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Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
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Canadian agencies win 14 Clios
The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.
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Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce's "Formation" takes a Grand Prix in the Entertainment for Music Lions.
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Cannes 2016: Canadian work gets shortlisted in Integrated
FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.
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Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
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Canada Goose set to open flagships
Its first standalone locations aim to bring the brand's Arctic past to life.
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Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
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Inside Canada Goose’s migrating strategy
How the Toronto brand has ramped up its marcom at home and abroad.
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Canada Goose boosts its exec ranks
Tanya Golesic joins the luxury coat maker as its chief commercial officer ahead of its international expansion plans.
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High Road opens New York office
Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.
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Future-transforming ideas: Gamifying your winter coat
A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.
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McDonald’s and Tribal Worldwide steal the CMA show
The QSR's campaign "Our Food. Your Questions." won the Best of the Best award and nine Golds, while Canada Goose CEO president Dani Reiss was named Marketer of the Year.
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Doug & Serge gets down with Canada Goose
Following an RFP process, the outerwear company has hired the agency as its AOR.
