Skittles
Company Info
Parent Company:
Wrigley Canada
Address:
1123 Leslie St.
Toronto ON, M3C 2K5
Phone: (416) 449-8600
The Work
Skittles wants to be Gen Z’s sweet escape from social pressures
Skittles to run last-minute holiday pop-up
Skittles gets patriotic by streaming a ‘beaver’
Skittles to hold store closing blowout
In the News
-
Mars Wrigley donating to Food Banks Canada this Halloween
This Halloween, Mars Wrigley Canada has a solution for what to do with those less desirable trick-or-treat offerings like apples ...
-
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
-
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
-
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
-
CASSIES Gold: Swapping gifts for Skittles
The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.
-
Marketers of the Year: The candy man
How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley's brands amid global budget pressure.
-
Strategy Awards 2016 shortlists: Part Two
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.
-
Brands of the Year 2016: Superwoman Singh
How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.
-
Cannes 2016: Jam3 wins Cyber Gold with MTV
Canadians picked up Lions in Creative Data and Media, but didn't make the cut for Innovation or Mobile.
-
AToMiC Awards: Grand gestures
In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.
-
Cannes Contenders 2016: Peerless promo work
From a sky-high beer stunt to kid-friendly business cards, here are five more campaigns that could stand out in June.
-
Canada strikes Gold, Silver and Bronze in Film
People may have shorter attention spans today, but that's not stopping brands from making long-format content, says juror Darren Clarke of this year's work.
-
Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
-
BBDO represents Canada at FAB
The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.
-
Yes we Cannes: Dads and a colourful doc
Our look at this year's Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
-
The power of wacky
Now trending: From talking horses to a sales associate "genie," it seems silly season is upon us in ad land.
-
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
-
Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
-
DAOY Silver/AOY Bronze: BBDO’s internal community push
The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.
-
Canadian agencies make the Kinsale Shark Award shortlist
BBDO and Leo Burnett both walk away with nods on the Irish awards shortlist, which will be announced on Sept. 15.
-
BBDO creatives hired by Ogilvy London
Michael Donaghey and Chris Joakim bid adieu to BBDO and head for jolly London after adding two new Bronze Lions to their awards case.
-
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles' "Touch the Untouchable" and O.B.'s "Personal Apology" take home the first Canadian hardware in Promo and PR, respectively.
-
Leo Burnett and BBDO make the Promo shortlist
The Canadian agencies nabbed spots for work for Ikea and Skittles, while no Canadian promotions made the cut in the Direct category.
-
The sweetest battleground
Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?
-
Skittles touches the untouchable
The evolution of last year's award-winning campaign includes a new cast of mythical characters.
-
Skittles raps the rainbow in a gif
Skittles and BBDO have created a unique sharing opportunity to promote the brand over the holidays.
-
AOY Gold: BBDO maps out a win
The agency takes Gold for the first time in our annual Agency of the Year competition.
-
DAOY Silver: BBDO’s digital push pays off
BBDO takes Silver in Digital Agency of the Year with work for Doritos, Shaw and Skittles.
-
AToMiC Digital Engagement
Canadian Tire's House of Innovation and Skittles' "Touch the Rainbow" share silver; SunChips takes bronze with its noisy bag campaign.
-
The Verdict: Skittles scores with Tree Boy
The Wrigley Canada brand's recent "Free Tree Boy" effort has become the company's most successful candy promo.
-
Skittles scores sales with ‘Free Tree Boy’ campaign
Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.
-
Canada has one last shot at Lions glory
BBDO's winning Skittles campaign is shortlisted in Titanium & Integrated.
-
Skittles presents one arresting video
Skittles presents one arresting video
