Red Lion
Company Info
Award-Winning Talent 2025
The Work
Toronto Silent Film Festival’s puzzling campaign
Cadillac hits the streets
Meet Maytag’s new family
Check it out: An escape room on Instagram
In the News
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The Local Collective wants to think small for big outcomes
Former Red Lion president and CCO Matt Litzinger has a new agency focused on mining the broader impact of local insights.
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Why you shouldn’t optimize video: column
Red Lion's Matt Litzinger challenges some common truths about tailoring creative to digital platforms.
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A colourful take on brain health
The Telus Health Brain Project puts together (and takes apart) art to raise consideration and funds.
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Publicis Groupe suspends all awards participation
Promotional budgets are being diverted from industry events to an internal AI assistant.
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Red Lion hires new director of strategy
Kira Montgomery moves to the creative side from Carat.
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Red Lion wins The Brain Project
Toronto agency gets a shot at driving research funding through Baycrest Health Sciences' arts initiative.
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One Show announces first round of shortlists
Four Canadian agencies are in the running for Pencils, with the show also revealing a new influencer-focused category.
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Leo, Zulu, Rethink win big at Epica
Eight Canadian agencies combined for 20 awards at the show judged by members of the industry press.
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Red Lion wins Cadillac
The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.
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Up to the Minute: Fuse makes senior promotions
Plus: A new win for Red Lion, the CMA's new board chair and more news you may have missed.
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Red Lion partners with Drake General Store
The agency pursues a new kind of client partnership to create merchandise for the retailer.
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Check it out: Colourful calorie counting
Just how much do you have to run to work off your Blue Jays donut?
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Up to the Minute: Narrative vets launch new agency
Plus: KBS Toronto wins Skullcandy, TP1 pulls in seven new assignments and more news you might have missed.
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Red Lion awarded Canadian Film Festival account
The agency expects to have new work in market in time for the 2016 fest.
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Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
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Red Lion wins new rewards program business
The shop has been named AOR for Paymi, a yet-to-launch offering.
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Up to the Minute: Match’s new president
Plus: a new tech-focused PR agency, a business boom for Stephen Thomas and more news you might have missed.
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Red Lion’s roaring new rebrand
Creativity meets capitalism at the agency that's sporting a brand-spanking new logo and look.
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Red Lion caps off hiring spree
It's not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.
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Red Lion wins iTravel2000.com
Differentiating the travel site in a crowded market will be the biggest challenge for the new partnership.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Are you falling for the chase?
On Tinder, Snapchat and Instagram, the Responsible Gambling Council is warning people of the perils of excessive gambling.
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Tbooth names Red Lion as AOR
It's the first client win for the Toronto agency since Matt Litzinger took over as president and CCO.
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Throwback Thursday: strategy in 2005
For our 25th anniversary, we're travelling through time. In '05, mobile was a big (and we mean big) deal.
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Matthew Litzinger to lead Red Lion
The former Cossette CCO will move to the Toronto agency as its president and chief creative officer.
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Brett Channer joins Jackman Reinvention as CCO
The Red Lion CCO and president will join the agency in May, while current creative lead Bill Durnan will move into an advisory role.
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CASSIES Bronze: Saving Joe Boxer
The men's underwear brand changes its image to save itself from extinction in its largest retailer, Hudson's Bay.
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Red Lion’s new revenue stream
The Toronto shop retains the IP rights for a client-developed hearing test app, allowing the agency to license it elsewhere.
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Red Lion wins Kraft Singles
The agency has been selected for the account following a review.
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The Bay adds retro warmth
A campaign by Red Lion launches the new Company of Adventurers clothing line.
