Bob
Company Info
Award-Winning Talent 2025
The Work
Stadacone is sweet on its new positioning
Laboratoire Suisse takes inspiration from Switzerland
Gadoua jokes about the goodness of grains
Desjardins forges ahead with Montreal Canadiens alignment
In the News
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Agency Wins: Bob, Chimera Collective, Anso Atelier and Nata snag new clients
Bob to team up with National Bank National Bank has selected indie agency Bob for its experiential marketing across Canada. The Bob ...
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Agency Moves: New duo takes over to helm Bob
Plus, Talk Shop names partner.
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In Brief: Empire Communities hires Sean Taggart as CMO
Plus, Talk Shop named PR AOR for Second Cup, Milestones, Quesada, Pita Pit and Freshii.
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In Brief: Endy picks Media Profile as PR AOR
Plus, FoodHero and Skip add to marketing leadership and Bob picks up work with Quebec's cider producers.
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OSM taps Bob to again produce its annual charity balls
The orchestra's events draw hundreds of business and philanthropic professionals.
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Bob promotes Marie-Noelle Turcotte to a new growth role
As VP of synergy and growth, the longtime exec will now assume a leadership role across the agency's departments.
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In Brief: Shopper agency GreenFresh has a new VP
Also, Bob appoints a new director of experiential ideation.
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In Brief: Daiya hires Melanie Domer as CMO
Plus, Influence hires Craig Belcher to lead retail and Bob bolsters its shopper team.
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In Brief: Loblaw Media adds to its senior leadership team
Also, Sephora Canada is announcing a new country general manager.
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Arterra takes Maison Ladore wine to Quebec grocery
The Cassandra Loignon-led lifestyle brand is aimed squarely at young women.
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In Brief: Craft adds three new clients, hires four
Plus, Bob picks up some new business in Quebec.
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How Nic Laloux is enticing Gen Z with vintage POS
From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.
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In Brief: Weston Foods finds a buyer for its bread
Plus, Proof makes five senior appointments and Bob hires new lead for account team.
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Guru teams up with a Quebec reality show
The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.
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How Guru is continuing growth in convenience
The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.
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Holiday Cards Part Four: The Agency Cookbook
A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.
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Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
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Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
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Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
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Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
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Up to the Minute: Zulu Alpha Kilo names four group CDs
Plus, Camden continues to grow and 1Milk2Sugars renews with Nivea and Pfizer brands.
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Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
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Up to the Minute: Bob names experiential lead
Plus, Camden wins the Canadian Association of University Teachers and BLVD rebrands the Montreal Alouettes.
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Up to the Minute: LP/AD gets a new CD
Plus, 1Milk2Sugars named social AOR for Marriott and The Palmerston Group names director of strategic insights.
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Up to the Minute: National PR adds SVP in Toronto
Plus, Enterprise wins AOR mandate with La Prep and a former Fuse partner joins new venture.
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Up to the Minute: BrandBourg adds three VPs
Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.
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Up to the Minute: ICA names Effie Canada steering committee
Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.
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MAC Montreal picks Bob
The agency is bringing its experiential expertise to the art museum's flagship fundraiser.
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Danone picks Bob for retail
The agency will lead in-store programs for yogurt brands Activia and Oikos.
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Bob adds to production, content teams
A new production manager and editor-in-chief are among the changes at the agency.
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Bob adds to its strategy team
Sophie Dupont joins the recently consolidated division with experience from its project management team.
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Up to the Minute: Bob wins Groupe Sesame
Plus, Publicis Montreal fills 10 staff positions, The One Show gets a Health category and other news you may have missed.
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Bob consolidates its strategic offering
Daniel Guimond is named director of the agency's recently combined digital and content team.
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Bob strengthens creative team
The Montreal agency has added a pair of art directors and a pair of designers.
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Hellmann’s guide to sandwich anarchy
A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.
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Bob bolsters shopper marketing team
The agency brings on a new retail marketing manager as it looks to work with larger, international brands.
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Up to the Minute: Klick Health makes three senior hires
Plus: 180LA picks up two Canadian ex-pats and more news you might have missed.
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IGA and Unilever cook up a shopper program
Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.
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Shopper Innovation Awards: Dove brings women out of the shadows
In collaboration with Jean Coutu, the brand's "Camera Shy" campaign in Quebec encouraged women to develop a positive self-perception.
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Bob finds its new CD
Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.
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Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
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Shopper Innovation Awards: Global adaptation
Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.
