Reitmans
Company Info
The Work
Penningtons gives customers the freedom to do what they want
Reitmans puts Canada’s diversity into the spotlight
Reitmans wears the power of diversity on its sleeve
Reitmans gets inspired by its customers
In the News
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Reitmans and Simons top Leger retailer survey
The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.
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Corner Office Shifts: Endy CEO parts ways with company he co-founded
Plus, Saje appoints new president as Reitmans eliminates one amid restructuring.
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Reitmans files for creditor protection
The already struggling retailer says a planned restructuring will include "optimizing" its bricks-and-mortar footprint.
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Reitmans unsure about its future
The company's financial results show it was in a precarious position before the pandemic started, as J. Crew becomes the first major fashion retailer to succumb to the pressure of shutting down.
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Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
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President shuffle at Toys ‘R’ Us, Walmart and Reitmans
New leaders will helm the retailers as they face increased competition from online players.
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Why women over 50 should matter to brands
New research from McCann's The Truth About Canadian Women study unveils the 'untapped opportunity' that is women in early retirement.
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Hyba stores set to close
The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.
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The Quickfire: Reitmans’ new CMO talks transformation
What keeps Nicolas Gaudreau interested in fashion retail?
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Jonathan Levitt leaves Reitmans
After just over a year, the retailer's brand-spanning CMO has departed.
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CASSIES Silver: Reitmans pitches a younger crowd
With Tank, the brand worked to make its clothing relevant to a new audience.
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Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
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Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a "Mystery Quest" app.
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Reitmans returns to denim
The retailer brings back Meghan Markle for a new fall campaign that's all about the right pair of jeans.
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The right man for Reitmans
The retailer's new CMO Jonathan Levitt on data, his media background and what's next for retail.
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Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
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Thyme Maternity’s understanding campaign
The niche retailer's new ads position it as an expert on the ups and downs of pregnancy.
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Reitmans names new CMO
Jonathan Levitt joins the company, which has also named a new president for its Reitmans banner.
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Reitmans works it with Willow & Thread
The retailer uses real women entrepreneurs to help push its workwear line.
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Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
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Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
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Rejuvenating Reitmans
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.
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RW&Co. puts on a (stylish) game face
The retailer teams up with P.K. Subban and his family to score on its suit line.
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Tank wins Reitmans
The agency will lead creative and strategy as the retailer looks to rejuvenate its brand with a new national spokesperson.
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RW&Co. suits up
Hoping to fill a gap in the mid-range fashion world, the retailer turns its attention to workwear.
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Uniqlo comes to Canada
News of the fast-fashion retailer's Canadian entrance comes on the heels of closures of a number of similarly-priced competitors.
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Smart Set to close
After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.
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Reitmans finds its muse
With PR events in Toronto and Montreal, the brand is launching its new collection by model Eve Salvail.
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MAOY Gold: OMD grows for Gold
The agency takes the top media award for work for Subaru, McDonald's and Lay's.
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Ikea and Reitmans tone down the funny
What happens when brands known for their comedic approach get serious? We ask industry pundits to weigh in on these changes of direction.
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Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
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Reitmans helps deal with fashion nightmares
The clothing retailer's spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
