SickKids Foundation
Company Info
Brands
Ranking 2025
2024 Rank
#25Address:
555 University Ave.
Toronto ON, M5G 1X8
Phone: (416) 813-1500
Agency Partners 2025
The Work
SickKids pivots its fundraising message to tout its ‘new approach to care’
SickKids uses its past to prepare for the next “legendary stories”
SickKids creates a “Brave List” to support its gifting program
SickKids offers a light of hope amid uncertainty
In the News
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Marketers on the Move: Nestlé’s Carm DaSilva shifts from coffee to confectionary
Nestlé makes senior marketing move Carm DaSilva (pictured) is transitioning from Nestlé’s coffee business to VP of marketing for the company’s ...
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SickKids names FCB Canada new AOR
Former creative partner Cossette chose not to participate in the review process.
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Lori Davison to join ROM as new CMO
SickKids' marketing lead will help the museum implement a plan to become one of the world's foremost cultural institutions.
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CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids' strategy to reach new donors.
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AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
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AToMiC 2019: Innovate to integrate
Cossette and Initiative found creative ways to get the word out about SickKids and Wendy's.
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The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
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The nature of change for c-suite marketers
Part three of strategy's CMO discussion on generalists vs. specialists and the speed of innovation.
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Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what's now and what's next for General Mills, SickKids and Koho's marketing heads.
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Shortlists for 2018 Creative Report Card revealed
SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?
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SickKids launches #Tech4SickKids initiative
The hospital turns to the tech community to help fund innovations and transform treatment experiences.
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MAOY Silver: OMD’s changing media role
Data, collaboration and strategy are at the forefront of the agency's client relationships.
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2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a "performance" brand, taking on the biggest challenges in child health.
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Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
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Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
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Cannes 2017: 10 more shortlist mentions for Canada
Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.
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Cannes 2017: Cossette, FCB pick up Gold Health Lions
Lg2 is also bringing home a Lion as the first awards of the festival are announced.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
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AToMiC Awards: In the moment
These cause campaigns demanded immediate action, and provided instant gratification to donors.
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AToMiC Awards: Crossing platforms
TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.
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Cossette adds to its creative team
Two creative directors and an ACD are among the new faces at the agency.
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Shopper Innovation Awards: SickKids offers the gift of perspective
The hospital foundation broke through the holiday clutter with "Better Tomorrows."
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Leo Burnett repeats as Agency of the Year
DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.
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AOY Silver: J. Walter Thompson perfects the art of collaboration
The agency's evolution in the last few years has led to its first-ever AOY trophy.
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SickKids leaves you breathless
Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.
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Cossette wins SickKids account
The account moves to the agency after a long-term relationship with JWT Canada.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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AToMiC Awards: Cause marketing, touching consumers across channels
Technology and risk-taking earn buzz with this crop of winners.
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SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old "real life hero" Antonio getting a surprise standing ovation will encourage viewers to have a "share of heart" as part of its expanded fundraising campaign.
