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SickKids creates a “Brave List” to support its gifting program
SickKids offers a light of hope amid uncertainty
How SickKids changed its approach to promote a lottery
SickKids shows the day-to-day resilience of moms
In the News
Lori Davison to join ROM as new CMO
SickKids' marketing lead will help the museum implement a plan to become one of the world's foremost cultural institutions.
CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids' strategy to reach new donors.
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
AToMiC 2019: Innovate to integrate
Cossette and Initiative found creative ways to get the word out about SickKids and Wendy's.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
The nature of change for c-suite marketers
Part three of strategy's CMO discussion on generalists vs. specialists and the speed of innovation.
Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what's now and what's next for General Mills, SickKids and Koho's marketing heads.
Shortlists for 2018 Creative Report Card revealed
SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?
SickKids launches #Tech4SickKids initiative
The hospital turns to the tech community to help fund innovations and transform treatment experiences.
MAOY Silver: OMD’s changing media role
Data, collaboration and strategy are at the forefront of the agency's client relationships.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a "performance" brand, taking on the biggest challenges in child health.
Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
Cannes 2017: 10 more shortlist mentions for Canada
Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.
Cannes 2017: Cossette, FCB pick up Gold Health Lions
Lg2 is also bringing home a Lion as the first awards of the festival are announced.