LCBO hopes to find new friends in ‘low’ places
The LCBO’s holiday guide to responsible hosting
In the News
Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
‘Not’ a Wine Shop pop-up uncorks in Toronto
The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.
LCBO names new VP of marketing
Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp's marketing.
Ontario gets Nude in October
The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.
How brands are activating around Pride
From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.
LCBO picks Lg2 as new AOR
The crown corp consolidates two previously separate assignments with the agency's Toronto office.
Baycrest brings The Brain Project into the LCBO
A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.
LCBO launches holiday gifting assistant
The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.
Corner Office Shifts: Head of LCBO to step down
A round-up of senior-level changes you may have missed.
What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
Ontario Cannabis Store unveils itself
The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.
LCBO will handle weed sales in Ontario
The government will be the sole source of cannabis in the province through a web platform and 150 standalone stores.
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Steam Whistle pays homage with packaging
The beer brand introduces a new limited-time "Retro Lunch Box" for its tall can format.
Ontario announces grocers permitted to sell wine
Shoppers will have less to whine about as sales will extend to grocery retailers in October.