LCBO
Company Info
The Work
How the LCBO is guiding shoppers to the right pairing
LCBO hopes to find new friends in ‘low’ places
The LCBO’s holiday guide to responsible hosting
In the News
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Interac: Forty years and change
This article was previously featured in the Winter 2025 issue of Strategy Magazine. By Montgomery Burke Interac launched in 1984 with the ...
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Non-alc. winemaker Not Guilty appeals to Gen Z’s innocent side
Australian zero-alcohol wine Not Guilty is looking to resonate with booze-shy Gen Z consumers by taking the stuffiness out of ...
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Johnnie Walker collaborates with Holt on lux pop up
Johnnie Walker is exploring the Après Ski “Blue Hour” to launch its latest and continue to lean into luxury. The ...
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How Coors Light is toasting a Raptors partnership milestone
Coors Light is looking to get a bounce by celebrating Raptors history through an LTO, part of a broader sports-focused ...
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Magnotta gets its ducks in a row with recyclable paper bottle packaging
The winery is appealing to a younger, more sustainability-minded audience.
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Coors taps into music fandom
The brewer is launching contests tied to festivals like Boots and Hearts, and Osheaga.
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Dutch brand Grolsch gets a makeover
The brand has a new premium aesthetic to go along with ads that promote its heritage.
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LCBO and Aeroplan partner on travel contest
The program is aimed to entice new loyalty members.
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The glass is greener at Greenhouse
From the C-Suite newsletter: The company is trying to break up the toxic relationship the beverage industry has with plastic.
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Cossette named creative AOR for the LCBO
The agency has been tasked with helping the liquor retailer respond to trends, especially when it comes to "purpose-led brands."
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What’s the latest in planet-friendly packaging?
What global trailblazers are doing when it comes to more sustainable solutions.
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Smirnoff brings its Pride to the LCBO
The in-store activation is an "imperative" part of the new "We Do We" masterbrand campaign.
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Proof Strategies named LCBO’s first PR AOR
The shop is currently working on the alcohol retailer's sustainability platform.
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How MTV Hard Seltzer Juicy Shore took flight at LCBO
A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.
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Another Caesar looks to reign supreme
Hail Caesar is bringing Asian flavour profiles to 450 LCBO locations, benefitting from an Aeroplan promo.
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Ace Beverage Group quenches thirst for fresh approach to innovation
How the beverage company is nailing product ideation and corporate team-building all at once.
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Lululemon and LCBO join Deloitte’s most ‘powerful’ retailers
The number of Canadian brands grew to eight, driven by innovation and sustainability.
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LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
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A beer for the bike boom
Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.
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Foodora to exit Canada
Despite increased demand for food delivery, the company claims it was unable to reach a leadership position in a saturated market.
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Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
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‘Not’ a Wine Shop pop-up uncorks in Toronto
The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.
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LCBO names new VP of marketing
Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp's marketing.
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Ontario gets Nude in October
The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.
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How brands are activating around Pride
From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.
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LCBO picks Lg2 as new AOR
The crown corp consolidates two previously separate assignments with the agency's Toronto office.
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Baycrest brings The Brain Project into the LCBO
A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.
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LCBO launches holiday gifting assistant
The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.
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Corner Office Shifts: Head of LCBO to step down
A round-up of senior-level changes you may have missed.
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What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
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Ontario Cannabis Store unveils itself
The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.
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LCBO will handle weed sales in Ontario
The government will be the sole source of cannabis in the province through a web platform and 150 standalone stores.
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With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
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Steam Whistle pays homage with packaging
The beer brand introduces a new limited-time "Retro Lunch Box" for its tall can format.
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Ontario announces grocers permitted to sell wine
Shoppers will have less to whine about as sales will extend to grocery retailers in October.
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LCBO adds KBS to agency roster
The shop will lead creative for 13 campaigns during the organization's in-store promotional periods.
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Delivery wars: Urbery bets on trust
How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.
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Razorfish hires omni-channel-focused director
The agency has hired Indigo's Jim Reynolds to bring client-side experience to its growing digital retail offering.
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Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
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Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year's conference.
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Beer Store opens up to small brewers
Alongside a change in ownership structure, the move will increase locally brewed options across the province.
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Tragically Hip, vintage 1992
The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.
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Future-transforming ideas: paths of less resistance
Grey Canada dreamed up shortcuts to Starbucks' lines and collecting the change from your empties.
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Ryvita’s holiday pairing push
The seven-week campaign for the crispbread includes a partnership with the LCBO and Metro to target a younger demo.
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Wines of Alsace and France team up with the LCBO
The brands have launched a series of pop-up wine bars at LCBO stores in Toronto to drive sampling, and partnered with local food trucks.
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LCBO configures the gentleman’s party
The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.
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LCBO sets its sights online for Wine Country Ontario
Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.
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Sweet chili chips, meet Pinot Noir
Miss Vickie's marks 25 years with a campaign playing off its customers' preference for wine with their snacks.
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Digital agency 58Ninety acquires Due North
The pair will become One., a new integrated agency, as former Due North CEO steps down for retirement.
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The LCBO hangs out
The retailer targets men who want a guy's night in with its first digital-only campaign.
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LCBO brings back the elephant
The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.
