Zulu Alpha Kilo
Company Info
Brands
Ranking 2025
2024 Rank
#49Agencies
Ranking 2025
2024 Rank
#4Address:
Toronto
260 King St E
Toronto ON, M5A 4L5
Phone: (416) 777-9858
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
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Planners
Designers
The Work
Pizza Pizza returns to the topical with ‘Reverse Tariff’ sequel
Pizza Pizza brings music to the table for 4/20
Pizza 73’s temporary rebrand a nod to Edmonton Oilers goalie
Pizza Pizza launches ‘Reverse Tariff’ to provide relief amidst trade tensions
In the News
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Zulu Alpha Kilo: Connecting creativity and impact
“Most brands aren’t losing to the competition – they’re losing to irrelevance and indifference,” explains Zulu Alpha Kilo president and ...
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Zulu Alpha Kilo receives Best of Show honours at inaugural Coasties awards
Photo credit: Lindsay Elliott Photography Zulu Alpha Kilo took home Best of Show honours for its “Wäsche of the Wild” campaign ...
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PC offers ‘Bookable Backyards’ to space-starved city dwellers
President’s Choice is offering yard space to urbanites as it looks to connect with Gen Z and younger millennials over ...
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The Deli’s recipe for the future: Blending film and experiential
At The Deli, the best projects start with a question: “How are we going to pull this off?” “That’s our type ...
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Industry Moves: MCA names new president for North America
Former McCann Group Canada CEO lands president’s role at Murphy Cobb & Associates Production investment consultancy Murphy Cobb & Associates (MCA) ...
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Agency Moves: ChangeMakers, Weber Shandwick, FCB add key hires
ChangeMakers appoints Chrystiane Mallaley ChangeMakers – indie marketing, reputation management and social impact firm – has appointed Chrystiane Mallaley as senior ...
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Unconventional Creativity: Z.A.K. captures attention with fresh, unexpected ideas
Z.A.K. captures attention with fresh, unexpected ideas
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Why Booking.com is using The Muppets to build brand momentum
Booking.com’s new creative features characters from The Muppets and will debut live during the fourth quarter of Super Bowl LIX ...
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Agency Moves: Zulu Alpha Kilo adds a director
Zulu adds a workflow director Michelle Philpott is starting a new role as creative workflow director at Zulu Alpha Kilo. In the ...
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Industry News: Canadian Young Lions launches PR category
New-to-Canada PR and design category for Young Lions Edelman Canada is partnering with The Globe and Mail, the official Canadian representative ...
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Which agencies captured Canada’s 48 Epica medals?
The 2024 Epica Award’s show doesn’t go live for another two days, but that’s not stopping the organizer from revealing ...
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Destination BC launches second global activation as part of long-term strategy
Destination BC recently launched its second global activation as part of its “Invest in Iconics” strategy. In collaboration with Zulu ...
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Advertising jurors revealed for 103rd Marketing Awards
With the early-bird deadline for the 103rd Marketing Award entries fast approaching, strategy has revealed the live jury for the ...
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2024 Epica Awards reveals 75 shortlist nods for Canadian agencies
Canadian agencies earned 75 nominations in the 2024 Epica Awards shortlist, with the winners to be announced during an online ...
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Agency Wins: Make-A-Wish Canada, Aquamar and Palm Beach DMO name new AORs
Zulu Alpha Kilo is Make-A-Wish Canada’s new AOR Make-A-Wish Canada has appointed Zulu Alpha Kilo as its creative agency of record ...
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ToursByLocals uses local guides to ‘keep travel human’
The tour provider is attempting to differentiate itself from competitors that are investing in AI.
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Pizza Pizza’s saucy strategy
The QSR made a mini-keg for back-to-school and partnered with Tabasco for new co-branded products.
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Mastering the new speed of marketing
Zulu Alpha Kilo's ever-better quest leads to brand wins.
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Tim Hortons’ next big balancing act
As it celebrates its 60th, the QSR continues to rebuild trust with Canadians by modernizing its brand, while protecting its legacy.
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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Zulu Alpha Kilo joins Canada’s Best Managed Companies’ Platinum Club
The distinction comes after being named to the list for seven years.
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Zulu Alpha Kilo named one of Fast Company’s Most Innovative Companies
The Canadian independent was included in the outlet's "Small But Mighty" list.
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People Moves: Arterra promotes marketing executive
Plus, Zulu Alpha Kilo names an ACD.
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Agency Wins: Woot names Zulu its AOR
Plus, Nobu Hotel and Oakberry name AORs.
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Fighting ‘sameness’ since 2008
Zulu Alpha Kilo's creative approach reduces the boring waste.
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MOY 23: Devorah Lithwick makes Bell better. Obviously.
BCE's chief brand officer is driving growth through a vision that supersedes the day-to-day.
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Campbell’s picks sides over turkey in “extensive” retail campaign
The satirical campaign, spoofing fine dining, is "all about the sides."
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Zulu Alpha Kilo promotes Christine McNab to COO
The creative shop made another five promotions within its executive team.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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FCB wins Best of the Best at CMA Awards
FCB led the pack with seven Gold award wins, while Rethink, Dentsu and Zulu Alpha Kilo also had strong showings.
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A look at the 2023 Digital AOY winners
The work that led to FCB, Rethink and Zulu Alpha Kilo winning an Agency of the Year title.
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Maxing out on maximalism
Are brands moving away from quiet simplistic design and toward a more bold amplification of their brands?
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2023 Agency of the Year Silver: Zulu’s creative vision comes alive
That cross-pollination of Zulu’s culture, teams and work is a part of the agency’s philosophy.
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How Pizza Pizza is warding off vampires
The QSR is giving away LTO garlic-themed costumes to battle the immortal undead.
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Zulu Alpha Kilo bolsters its New York office
The indie has brought on two creative director teams, plus another creative duo.
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Dentsu, Angry Butterfly win Strategy Awards Grand Prix
Zulu Alpha Kilo and Edelman also won multiple Golds at a gala recognizing the top marketing and advertising strategies.
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Zulu Alpha Kilo pairs with non-profit to promote paid internships
The shop takes its advocacy against unpaid internships to another level.
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Are marketers embracing AI?
Experimentation is happening at the mid-level, often without a clear strategic mandate.
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Aerospace firm AT2 partners with Zulu Alpha Kilo
The agency will tackle the unique challenge of helping to bring a novel hybrid airship technology to market.
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Reinvention shapes this global indie
As Zulu Alpha Kilo hits the 15 mark, evolution is the only constant.
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A new B.C. ferry service says ‘hullo’
Zulu Alpha Kilo helped the Vancouver Island Ferry Company develop everything from branding to ship design.
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BBDO Canada, Performance Art win Yellow Pencils at D&AD
Rethink and Klick were also among the Canadian agencies with multiple Pencil wins.
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In Brief: Zulu hires first head of strategy for New York
Plus, Snap picks H+K as its PR AOR and Media Profile hires a new VP.
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Performance Art wins Grand Prix at 2023 SIA Awards
Rethink also walked away with 16 Golds wins at the awards recognizing the best shopper and activation work.
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Art Gallery of Ontario picks Zulu Alpha Kilo to reinvent its brand
The independent has been tasked with leading strategy and creative that will set it up for the future.
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Rethink leads global agencies in ADC nominations
Klick, Leo Burnett, Performance Art, FCB and Cossette are also among a long list of Canadian agencies earning shortlist spots.
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Eight Canadian nominees shortlisted for Campaign’s Global Agency of the Year
This year's contenders span creative, media, PR, DEI and individual categories.
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Zulu Alpha Kilo adds to creative teams in Toronto and Vancouver
The agency has recruited a new CD for its west coast office and a slate of creatives at its home base.
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It’s time to look beyond ‘try before you buy’ with AR
Ece Inan and Sean Bell explain why the tech should be a core creative execution, instead of just a lower-funnel tactic.
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FCB leads Canadian agencies on WARC Effective 100
Zulu Alpha Kilo and Ogilvy Canada also landed on the list of shops that were most effective over the last year.
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2023 Creative Report Card: Zulu Alpha Kilo is guided by purpose
Zak Mroueh on how to lead creatives, taking risks and avoiding complacency.
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2023 Creative Report Card: Imagining what’s possible
Stephanie Yung on inspiration, what's influencing the design process and how she takes time out.
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2023 AToMiC trends: Making the invisible visible
Whether through tech innovation or clever positioning, cause campaigns are creating quite a stir.
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Zulu Alpha Kilo hires Jenny Glover as its newest CCO
Coming from Juniper Park\TBWA, the latest addition to the agency's leadership brings strong creative credentials and experience working in gender equity.
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Zulu Alpha Kilo cements strategic leadership with CSO promotions
Heather Segal and Maxine Thomas take on more senior roles as the independent continues to grow.
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Zulu Alpha Kilo names two new creative leaders
Brian Murray and Stephanie Yung will assume key leadership posts as founder Zak Mroueh steps into a creative chairman role and ECD Wain Choi departs the agency.
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In Brief: Leo Burnett names a new managing director
Plus, Faulhaber gets Levi's comms business and Canadian agencies rank highly on The One Club's annual rankings.
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2022 Marketers of the Year: Yvonne Ziomecki-Fisher sparked a power shift
HomeEquity's EVP of marketing is changing the tone for an often-ignored demo.
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Zulu Alpha Kilo hires new lead for Zulubot
Leslie Uy becomes managing director of the agency's production and innovation unit.
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2022 Agency Holiday Cards: Part Two
Regifting ad awards, rebranding Santa and revisiting the year's big events are in the latest batch of festive greetings.
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Zulu Alpha Kilo promotes two to creative director
Jonah Flynn and Michael Siegers, the duo behind award-winning work for Subaru and Pizza Pizza, have taken on new roles.
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Zulu hires Erica Shalinsky to lead strategy in Vancouver
Joining the growing office is something of a homecoming for the former BBDO New York VP.
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Rethink wins Best of the Best at CMA Awards
Meanwhile, Zulu Alpha Kilo won the prize for top cause work, while FCB and Intercept also made impressive showings.
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Campbell’s goes after adult snackers with big Goldfish
The CPG's latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.
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2022 Agency of the Year Silver: Zulu Alpha Kilo embraces the chaos (again)
The agency underwent massive expansion during the pandemic.
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Pizza Pizza fights inflation by locking in its pizza rates
As consumers get more value-minded and the competitive set changes, a new campaign reflects a more personable approach the QSR is taking to stand out.
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Zulu Alpha Kilo promotes five amid expansion and wins
The agency has four new ACDs and a resource director in its Toronto home base.
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Zulu Alpha Kilo opens New York office led by Tim Gordon
The former Droga5 CCO has been tasked with setting the vision and bringing top talent to the agency's first international outpost.
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Firing on all cylinders
Zulu Alpha Kilo: What being brave and unconventional can do
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Zulu’s Vancouver office wins Save-On-Foods assignment
The agency will provide integrated services to the grocer, one of Western Canada's biggest employers.
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Cannes 2022: Canada wins Lions in four categories
Rethink's work with Middle Child and Carat won in PR and Media, respectively, while FCB and Zulu won in Direct and Social.
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Cannes 2022: Canadian agencies get a strong showing in Engagement categories
The Direct, Social & Influencer, Creative Data, Media and PR Lions brought 24 more nominations.
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Cannes 2022: BBDO Canada takes a Gold Lion in Design
The Festival's four Craft-focused categories brought wins for eight Canadian agencies.
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Cannes 2022: FCB gets four spots on Commerce shortlist
BBDO, Rethink and Zulu also earned nominations in the Experience track, despite shut outs in two categories.
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Cannes 2022: Zulu Alpha Kilo wins Gold Health & Wellness Lion
The agency also won a Bronze, as did FCB Canada, at the week's first awards ceremony.
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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories
Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.
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Cannes 2022: Health & Wellness Lions bring 10 shortlist spots
Despite being shut out of Pharma, six Canadian agencies are up for Lions Monday.
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Zulu Alpha Kilo launches media offering
Alicia Petralia has been hired to lead Zulumatic Media, which is connecting media to the creative process.
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Cannes 2022: Titanium, Glass and Innovation shortlists released
Rethink, Juniper Park, Zulu Alpha Kilo and FCB are among the small group of nominees.
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Zulu Alpha Kilo wins Fusion Pencil at The One Show
The award, given to "work that best incorporates DEI principles," helped Canada place fifth in the show's country rankings.
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Zulu Alpha Kilo wins Best of Discipline at ADC Awards
Pfaff Harley-Davidson's "Tough Turban" was the top campaign in the Fashion Design category.
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Rethink, Zulu Alpha Kilo win at Campaign’s Global Agency of the Year
The agencies were placed among the top creative and indie shops in the world.
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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In Brief: Zulu names managing director for Vancouver office
Plus, Juliet adds a managing director role and Mondelez has a new shopper marketing lead.
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UHN Foundation picks Zulu Alpha Kilo as AOR
The hosptial fundraiser wants to build awareness about the research, education and patient care it funds.
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Zulu Alpha Kilo and Rethink each take home a 2022 AToMiC Grand Prix
A total of 38 campaigns were awarded, of which 15 were Gold medalists.
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AToMiC 2022: Diversity takes centre stage
From beer to bikes, mass market brands address DEI in big-spending campaigns.
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Zulu Alpha Kilo hires Michael Mayes and Dean Lee
The agency has tapped the industry veterans to set the creative path for its new Vancouver office.
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Zulu Alpha Kilo adds a Western Canadian office
The agency is expanding to Vancouver to better service its growing base of clients out west.
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Zulu Alpha Kilo hires new exec to build global profile
The agency will also draw on Christine McNab's experience to develop new business and shape digital and production offerings.
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Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
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Zulu ends 2021 with new hires and more kudos
As the agency picks up another international AOY honor, new CDs and a head of talent aim to fuel success in the new year.
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2021 Agency Holiday Cards: Part Two
Charitable gifts and ugly sweaters are plentiful in holiday wishes from Zulu Alpha Kilo, Here Be Monsters, Klick and The Hive.
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Zulu Alpha Kilo is the top Canadian agency at Epica
Rethink, Cossette and McCann were also among the 11 agencies that won at the awards decided by the industry press.
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A ‘micropedia’ makes micro aggressions more apparent
An initiative from Zulu Alpha Kilo and a number of D&I organizations chronicles how common phrases can cause harm.
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Campbell’s and CDSS campaigns win Best of Show at MIAs
A total of 19 agencies were recognized for their media innovation on Thursday.
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Goldfish sees if you can keep your eyes on the prize
Using new Snapchat tech, the brand will give discounts to anyone that can stay focused on a cracker for nine seconds.
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Zulu Alpha Kilo and Rethink top Epica selections
A total of 56 entries are in the running for the awards voted on by the industry press.
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Type1 takes Best of the Best at CMA Awards
Taxi and Wunderman Thompson's Volkswagen unit took the top prize, while Rethink won Top Cause with YWCA.
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2021 AOY Silver: Zulu Alpha Kilo takes control of its future
The indie agency is continuing to invest in its people by leaning into a learning culture and focusing on its values.
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Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
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In Brief: Zulu takes top prize at Kinsale Sharks
Plus, Saskatoon's LMNO names new COO and Blue Ant partners on an influencer offering.
