Simplii Financial launches first-ever campaign
Tangerine ramps up its efforts around investments
Tangerine’s hidden code
The year in Canadian advertising
In the News
Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
Corner Office Shifts: New leaders at Sobeys, Tangerine
A round-up of senior-level changes you may have missed.
Banks benefit from online investments
J.D. Power's latest ranking shows more Canadians turn to digital, but it doesn't always deliver on customer satisfaction.
Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Mobile banking satisfaction on the rise
RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.
When social content does the heavy lifting
Here's how three brands are laddering up their branded content to make sure it links back to business results.
Tangerine names new president and CEO
Chief strategy officer Brenda Rideout is set to take the helm March 1.
The UX shift
Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.
Strategy Awards 2016 shortlists: Part Six
We're rolling out all the contenders leading up tonight's gala. Today, we feature the final Challenger Strategy category.
Can digital banking improve in-branch satisfaction?
A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.
Tangerine brings biometrics to its new app
The bank is promoting the new tools with a series of online videos.
How the banks are branching out
Why Canada's established players are capitalizing on the startup space to innovate.