Accenture
Company Info
In the News
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Accenture predicts spending boost and “buyers’ block” this holiday season
Holiday spending is going to get a 35% lift, but it appears a majority of Canadians are overwhelmed by the ...
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Four emerging data and tech trends that will affect company operations
Identity, transparency, generalization and science are leading next-level AI.
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Keeping pace with evolving consumers
Life centricity: the key to business growth according to Accenture Song.
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Brands need to acknowledge the shift to values-based consumption
Accenture finds the agency consumers have is creating a wave of relationship change.
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Holiday spending will be up nearly $120 per person
According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.
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Motivating the re-imagined Canadian consumer
The latest study from Accenture outlines opportunities for brands and advertisers to set new standards for evolving audiences.
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Hybrid work policies could improve employee wellbeing
Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.
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Nearly half of Canadians have rethought their values
A group of "reimagined" consumers, as dubbed by Accenture, have also re-evaluated the brands they support during the pandemic.
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More people could work from somewhere other than home or the office
Accenture's latest survey reveals more permanent changes to expect post-pandemic.
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Banks’ digital pivots have eroded consumer trust
In moving to meet digital banking needs, some organizations have failed to maintain a "human touch," finds Accenture.
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Holiday trends are pointing to a bigger retail revolution
Accenture's Gregor Barry dives into the firm's annual survey to see what trends will have an impact into the new year.
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Local shopping habits will be a major post-pandemic force
Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.
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Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands' lost bar business, but are more in line with consumer concerns.
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Leaders overestimate how welcoming their firms are to LGBTQ+ employees
While there are signs of progress, Accenture finds many hurdles to inclusion remain.
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Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
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Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
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Accenture launches sales and marketing hub in Niagara
The consultancy's new "intelligent operations centre" is focused on helping clients de-silo customer-facing departments.
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‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
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One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
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What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
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A marketer’s balancing act: privacy vs. personalization
Why and how brands can create targeted experiences while maintaining ethics and consumer trust.
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How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
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Bankers bullish on technology… for the most part
An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.
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Clients are wary of open banking: survey
Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.
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Are you ready for the future of innovation?
An Accenture report points to which technologies will be most vital to a company's success and how it reaches consumers.
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What makes a ‘pioneering CMO’?
New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.
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Consumers want value from banks in exchange for data
An Accenture report outlines four personas and how willing they are to give up their data.
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Accenture names new managing director
Piyush Bhatnagar will lead the consultancy's operations in Toronto, including its widening service offering for marketing clients.
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‘Purpose’ crucial to how consumers view companies
A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.
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Mindful design as a way to overcome digital overload
A report from Accenture highlights trends to keep in mind as people "crave quiet in a noisy world."
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Inside Accenture’s first Canadian innovation hub
How the new "co-innovation" space will work with the consultancy's other offerings to bridge the adoption gap.
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Companies struggle to turn innovation into value
New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.
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Social to have greater impact on holiday shopping: report
Instagram and YouTube provide a source of inspiration, while security factors will influence online purchases.
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Why Accenture launched a podcast about AI
The consultancy believes a different communications platform could help demystify the tech and drive adoption.
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Accenture appoints next president
Jeffrey Russell steps into the role next month, replacing retiring president Bill Morris.
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How Canadian companies rank on AI adoption
An Accenture report shows companies are getting up to speed on ethics, but lag when it comes to successful implementation.
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$124 billion at risk for companies that fail to remain relevant: study
New research by Accenture outlines the steps companies can take to stay relevant.
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Consulting an (ex)marketer
Accenture's Jennifer Steckel Elliott on creativity, technology and the promise of personalization.
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Is your data strategy equipped to handle AI?
An Accenture report reminds Canadian businesses to focus on responsibility, transparency and accuracy.
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More Canadians do holiday shopping year-round
Accenture's annual survey reveals more consumers are using tech and online retailers to purchase cheaper gifts.
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Accenture strikes quantum computing partnership
Working with Vancouver's 1QBit, the consultancy aims to be at the forefront of a potentially groundbreaking technology.
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How will gen Z bank?
A new report offers a look at which channels teens are gravitating towards and the consumer appetite for emerging payment platforms.
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Insights from Accenture’s new AI lead
Jodie Wallis on the opportunities in the field and what Canada could be doing better to help its development.
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Accenture acquires financial innovation consultancy
Verax adds to the company's financial expertise to help clients on-board new digital solutions.
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Accenture brings hands-on innovation hub to Toronto
The digital consultancy's Liquid Studio aims to give clients the ability to rapidly build and prototype their transformative ideas.
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Holistic approaches to AI are rare: report
Few companies are taking advantage of investing in both internal capabilities and collaborative approaches.
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Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada's claim as a leader in the space.
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Should the CMO own disruption planning?
Without a plan, CEOs and CMOs are hampering their own companies' future proofing.
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Why PwC is hiring creative directors
An expanding creative team shows the consultancy, like its competitors, wants more of your business.
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Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning's increased importance.
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Conscience will impact holiday shopping: study
Consumers are buying more locally and they're considering a retailer's reputation when making purchases.
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Sorry mobile – cash and plastic are just fine
Debit, credit and good old fashioned bills are still preferred when it comes to making payments, a new study suggests.
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Are you drowning in content?
A new Accenture survey suggests that the wave of digital content is taking away time for core branding activity.
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Lessons from the ‘Supermarket of the Future’
Jackman Reinvents' Ardie Wen on how brands and retailers need to think about tech's role in the store environment.
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Holiday shopping by the numbers
Survey results reveal that physical stores are still the go-to, while mobile isn't as hot as you might think.
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The future of high-tech payment
Which payment methods are consumers ready to use more often?
