Aeroplan
Company Info
The Work
Air Canada emphasizes the everyday value of the new Aeroplan
Air Canada promotes Aeroplan ahead of 2020 relaunch
Aeroplan targets members’ FOMO
In the News
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Non-alc. winemaker Not Guilty appeals to Gen Z’s innocent side
Australian zero-alcohol wine Not Guilty is looking to resonate with booze-shy Gen Z consumers by taking the stuffiness out of ...
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People Moves: Air Canada hires its first chief digital officer
Plus, moves at Aurora Expeditions and Labatt.
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Air Canada Vacations is encouraging people to share their mood in social campaign
The airline's travel wholesaler is promoting fall and winter getaways.
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LCBO and Aeroplan partner on travel contest
The program is aimed to entice new loyalty members.
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Parkland takes the Journie rewards program to new heights
A partnership with Aeroplan shows the gas retailer is becoming a loyalty heavy hitter.
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Air Canada realigns its management team
Marketing leadership is among the moves made ahead of chief commercial officer Lucie Guillemette's retirement.
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How MTV Hard Seltzer Juicy Shore took flight at LCBO
A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.
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LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
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Aeroplan courts Starbucks Rewards customers
Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.
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IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
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Air Canada announces plans for the new Aeroplan
The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.
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Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
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Corner Office Shifts: New leaders at Sobeys, Tangerine
A round-up of senior-level changes you may have missed.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Aimia rejects Air Canada bid, partners with Porter
The company's Aeroplan program will make the Toronto-based airline a preferred partner in 2020.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Esso drops Aeroplan for PC Optimum
Loblaw's partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.
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Aimia names Maggie Fox its new CMO
The company fills John Boynton's position as Aeroplan readies for Air Canada's departure.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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A new VP for Cossette
Lynn Chow returns to Canada from Singapore to take on the VP, client lead role.
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TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Branded music content rises
Rise Branded Entertainment brings Universal Music Canada's artists and resources together in a new full-service agency.
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Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here's how the brand learned to spread its own wings.
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Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
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Aimia names new CMO
The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.
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Aimia gets into predictive analytics
With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.
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TD Bank invests heavily in WorldPride 2014
The financial co says it will use a multi-tactical campaign to reach the LGBT community throughout the festival.
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Aeroplan’s open door to vacation
As the travel reward space heats up, the Aimia-owned brand's campaign touts the ease with which it gets people to their destinations.
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Brands get fowl
A bird's-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.
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American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
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Both TD and CIBC to offer Aeroplan credit cards
The loyalty card's parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.
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Kellogg’s U.S. joins the loyalty battle
Industry experts weigh in on whether CPG-led loyalty programs could succeed in Canada's saturated market.
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Aeroplan launches Distinction for top earners
To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.
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The risks of over-complicated loyalty programs
As loyalty cards proliferate and new digital players emerge, brands risk alienating consumers fed up with the increasingly complex rewards space.
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Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
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Unata launches FreshPoints
The Aimia-backed mobile app rewards consumers for product reviews and ratings.
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Getting creative for the cause
Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.
