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McDonald’s turns its ‘last straws’ into works of art
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Why Nesto made infomercials for its strongest markets
In the News
How marketing is changing the way companies hire
Brands like Lowe's, McDonald's and Staples are using creative promotional tactics to recruit in today's tight labour market.
Brett Marchand details the next steps for Plus Company
The company's CEO explains how recent acquisitions and additions to its board fit into its approach for U.S. expansion.
Cannes 2022: Rethink wins Gold Print Lion
Cossette also won Bronze in the category, while Taxi and Publicis won Bronze in Outdoor.
Cannes 2022: Canadian agencies get 11 spots in Outdoor and Print
Sunday's lists included Rethink, Publicis, Cossette, Wunderman Thompson and Taxi.
Indigo picks Cossette as new AOR
The agency has been tasked with amplifying the retailer's evolving mission and brand purpose.
Jessica Borges hired to lead Koo Multicultural
As VP at Cossette's internal multicultural agency, the industry vet has been tasked with elevating the work at both agencies.
The organization that keeps athletes honest gets a facelift
The World Anti-Doping Agency is modernizing its brand identity to become more approachable and "athlete-focused."
Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
In Brief: Cossette names new business leads to build consulting offer
Plus, Lg2 names new head of client services in Toronto and Quarry gets new owners.
Alicia Roberts opens doors for BIPOC at Cossette
The producer is playing an influential role from outside and inside the agency.
Cossette hires new tech and CRM VP
Bruce Haryott is the latest in several recent appointments on the agency's TD account.
In Brief: Cossette picks new head of strategy in Vancouver
Plus, Universal Music Canada rebrands its in-house creative agency and Innocean promotes two to VP roles.
Cossette merges internal production teams
As client and creative needs shift, Magic Circle Workshop will provide a more nimble and less limiting offering across formats.
Cossette promotes Anthony Atkinson as Craig McIntosh and Jaimes Zentil prepare to join BHLA
Atkinson will lead the creative department in Toronto in the latest major change at the agency.
Peter Ignazi to step down at Cossette
The agency's global CCO will depart on Feb. 25 and says he is still deciding what his next move will be.