CTV
Company Info
Parent Company:
Bell Media
The Work
Crash the Super Bowl crashes Canada
In the News
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Bridging reach and relevance
YouTube's Connected TV ad solutions help advertisers reach audiences through its ads ecosystem.
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Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
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Broadcaster strategies behind mid-season TV
Many of the country's major networks are sticking to "escapist" programming this winter to draw in viewers.
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What’s next in TV’s digital revolution
Canada's BDUs and networks are vying for eyeballs in the streaming wars.
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Fall TV 2017: Heartstrings and funny bones
Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.
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Fall TV 2017: Looking for action
From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.
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Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
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Mid-season TV checkup
Execs from Canada's major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.
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Primetime’s time warp
Remakes, time travel and familiar faces dot the fall TV landscape. Here's our full analysis.
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All in the family comedy
Kevin James, Matt LeBlanc and Kay Mixon head up households in new series.
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Keeping it professional
Global comes out swinging with Pitch, as well as medical and courtroom dramas.
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Stirring up sentiment
CTV skews female with This Is Us.
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The silver screen goes small
Lethal Weapon and The Exorcist move to the tube.
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Kiefer’s political survival
In a highly political fall, CTV ups the drama with Designated Survivor and Conviction.
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Mid-season: time travel, spinoffs and sequels
Time travellers, this fall's superheroes, feature in Making History and Time After Time.
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Mid-season TV checkup
From the return of the X-Files to a new Seth MacFarlane comedy, see what's in store for 2016.
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The primetime jungle heats up
In today's PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
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Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
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What’s working, what’s gone, what’s next
How are networks faring, and what do they have in store for mid-season?
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The Super Bowl Ad Challenge kicks off
The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?
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Getting serious about killer content
We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it's more vital than ever.
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The fight for Fall TV
Compare and contrast the battle plans from each of the major networks as we head into the new fall season.
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Primetime faceoff: CTV carves out co-viewing
With U.S. creators switching the times of three top shows, the curveballs take centre stage in the broadcaster's new strategy.
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Who is ready to brawl in the ‘TV everywhere’ battle?
Bringing a new element to the medium's future, two Bell broadcasters have entered the space, launching original content hubs.
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The battle’s on, everywhere
To win in digital, media cos have been busy beefing up catch-up services and launching original online content.
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Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers' hands, which broadcaster will lead the pack?
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CMA and CTV launch Super Bowl ad challenge
Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.
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Mid-season TV check-up
With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.
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SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old "real life hero" Antonio getting a surprise standing ovation will encourage viewers to have a "share of heart" as part of its expanded fundraising campaign.
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Fall TV: Content evolution – Stealing the spotlight from network TV
With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.
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Fall TV: Canadian networks talk up daytime TV
The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.
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Networks take to the web
CTV, CBC and Shaw's Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here's a few to watch out for this season.
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Liberte keeps it simple
The brand is promoting its Greek yogurt with its first-ever national TV campaign.
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Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
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LG debuts an emotionally-driven campaign
The North American campaign for the LG Optimus G encourages people to break out of their cellphone's cell.
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CTV stretches scope of Saving Hope
To promote its new Canadian series Saving Hope, CTV has launched its most transmedia campaign to date.
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Net-working
How TV's big network brands are connecting with today's consumers.
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AToMiC Transmedia
Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV's SuperBodies and Parks Canada.
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Fall TV: Pan Am targets travellers
Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.
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CTV takes fall preview to the ‘skies’
The network is touring a mock jetliner with a screening room to give a peek at its new shows, including Pan Am.
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Battle of the (not so tall) media giants
Media Experts CEO Lauren Richards breaks down the new media bosses.
