Always
Company Info
The Work
Creative Report Card: Always shifts generational gears
#LikeAGirl becomes “Unstoppable”
Always tackles stereotypes ‘like a girl’
In the News
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The feminist evolution of menstrual underwear advertising
From C-Suite: how marketers began mainstreaming a reusable product.
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Grey takes Grand Effie
The win for "Groceries Not Guns" was the first for a Canadian agency, while Leo, Juniper Park, Ogilvy and Tribal also took home prizes.
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Hot causes
Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.
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Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
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Which Canadians made the Warc 100?
Check out where our brands, campaigns and agencies landed on this year's list.
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The 2016 Creative Report Card
It was a big year for P&G, Leo Burnett, Lg2, DDB, Grey and Rethink. See who else ranked high on the list this year.
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Who took home the 2016 CASSIES Grand Prix?
Check out which brands and agencies produced the best "work that worked."
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CASSIES Grand Prix: Always strikes a chord
The internationally celebrated #LikeAGirl campaign was also unsurpassed in its effectiveness.
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How did Canada fare in the Gunn Report?
Leo Burnett Toronto was ranked first in Canada and fifth globally, while #LikeAGirl was the top campaign in the world.
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Canada’s favourite YouTube ads
Mobile games, social good and millennial dads were all draws for Canadians watching this year.
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AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
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PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
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A prophecy for pumpkins
We predict where the fall staple will take us next.
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Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
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NY Ad Week: Leo Burnett #winsbig at MIXX awards
YouTube’s CEO cites "#LikeAGirl" as a prime example of the site's video evolution.
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#LikeAGirl picks up an Emmy
Leo Burnett adds one more trophy to the case for the campaign, while Toronto-based Secret Location wins the first award for VR.
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The renaissance of relevance
The days of ads gently stroking consumers' social consciousness are coming to an end, predicts One's Karen Howe.
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Canada strikes Gold, Silver and Bronze in Film
People may have shorter attention spans today, but that's not stopping brands from making long-format content, says juror Darren Clarke of this year's work.
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Leo, Grey stand tall in Titanium and Integrated
Canada's top-performing campaigns at Cannes this year have each earned a Lion in one of the festival's most coveted categories.
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Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
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Leo Burnett wins a Glass Lion #LikeAGirl
The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).
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#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for "Groceries not guns."
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Three Direct Lions for Canada
Leo Burnett takes home a Gold and Silver for "#LikeAGirl," with Grey winning a Silver for Moms Demand Action for Gun Sense.
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Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
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Guess who took top prize at the Facebook Studio Awards
Check out who represented Canada at the awards honouring creative work on the platform.
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Canadians bring home some Effies
Leo Burnett's #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
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AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
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One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
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Leo Burnett Toronto wins the internet
The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.
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Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
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Yes we Cannes: Leaders of the pack
We conclude our look at this year's Lion contenders with a pair that stood out among all the rest.
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Creative Report Card: Leo Burnett Always brings it
The agency's "Like a Girl" campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.
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Gunn Report revealed
Can you guess which agency placed highest for Canada in the annual award ranking? Hint: Think #likeanagency.
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How to grab attention in 2015
Microsoft's Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.
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Advertising made simple
Leo Burnett's Thomas Kenny has some lessons on simplicity from music types.
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Who wins the ad popularity contest?
Two homegrown spots made the cut for this year's most-viewed spots on YouTube.
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Yet another Grand Prix for Leo Burnett
The agency and P&G can add another big win to their trophy case, picking up top honours at last night's Epica awards.
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Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
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AOY Gold: How to win AOY #LikeLeoBurnett
After Honourable Mentions the past two years, the agency has finally struck Gold.
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Leo Burnett, Zulu Alpha Kilo swim with the Sharks
The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.
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Leo Burnett wins Grand Clio
Always' "#Likeagirl" picked up the top honours in the PR category.
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Chasing the eight ball
We're talking about an award here. Take a peek into Leo Burnett's competitive quality-control process, where a billiard ball is the prize.
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‘You market like a girl!’
... and other positive things to say at your next status update meeting, from KBS+'s Lyranda Martin Evans.
