TIFF
Company Info
The Work
Visa screens a purpose-led approach for TIFF audiences
TIFF calls on fans to continue film fest rituals
Doctors Without Borders embraces urgency
TIFF puts storytelling in context
In the News
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Flow launches sparkling water, highlights sustainability effort
The company is expanding its premium beverage line.
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Marketers on the Move: Sophia Lal named Molson’s director of marketing
Plus, TIFF appoints two senior execs.
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Bell gives a last shout out to TIFF audiences
Actors get star-struck over film goers as the telco ends its long-standing sponsorship.
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Bud Light makes a doc about inequality among DJs
When past music marketing revealed women didn't have a voice in the industry, the brand adapted its strategy to address the issue.
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Are celebrity gift lounges worth it? (column)
With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.
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TIFF blurs promotion and delivery of film
A new partnership with Toronto's Union Station features the best of Canada's history on screen.
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True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
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Your chatbot needs a helping hand: column
Eighty-Eight's Erin Bury on why brands intrigued by the buzzy tech shouldn't totally abandon the human touch.
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Visa experiments with AR at TIFF
Passersby at the festival can try (and buy) movie-inspired duds at the brand's booth.
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Brands get red-carpet ready
How sponsors from McDonald's to RBC to the Dairy Farmers are making their presence known at TIFF.
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Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
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Up to the Minute: The new CMA board
Plus: Rooftop's rebrand, Osheaga gets a digital agency and more news you might have missed this week.
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Check it out: A feline film frenzy
Temptations' Just for Cats Festival celebrates the best in viral cat videos.
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Brands swipe right
Does tapping into Tinder get you admirers or will consumers spurn your advances?
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Agencies in a TIFF: matching lonely film hearts
This new site by Pound & Grain is like Tinder for movie fans.
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First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
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Going bigger with activations: TIFF’s repeat sponsors
L'Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
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Holt Renfrew Centre gets hyper local
Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto's Yonge and Bloor area.
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Marketers of the Year: Marie-Josée Lamothe’s digital domination
L’Oréal’s CMO conquers the beauty market with a content-driven, digital-first approach to marketing.
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TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year's sponsorship of the fest.
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TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
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TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
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Zero to drama
Cadillac revs up its TIFF sponsorship.
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Uncle Marv
RBC is like a stand-in rich Hollywood uncle.
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TIFF: Skyy Vodka lights up the night
The PMA Canada brand kicked off its festival sponsorship with an eye-catching stunt.
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TIFF: Diet Coke launches an ‘extraordinary’ look
The beverage brand will be using the festival to introduce its new voice to Canadians.
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TIFF: Champagne Perrier-Jouet toasts beauty
The luxury brand targets 25- to 50-year-old females with a TIFF photo exhibit and lounge.
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TIFF: Lindt shares its secret
The Swiss chocolate brand plans to reveal its truffle-making process during the film festival.
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TIFF: HMV features its digital platform
The retailer plans to put a spotlight on its online store during this year's fest.
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TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest reveals its promotional plans.
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TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
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RBC likes original thinking in film
RBC likes original thinking in film
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Butterfly
Vespa - Butterfly
