Cossette
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Agencies
Ranking 2025
2024 Rank
#9Address:
Toronto
32 Atlantic Ave.
Toronto ON, M6K 1X8
Phone: (416) 922-2727
Montreal
1010 Sainte-Catherine Street West, Suite 900
Montréal QC, H3B5L1
Phone: (514) 845-2727
Award-Winning Clients 2025
Award-Winning Talent 2025
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The Work
Intact Insurance gives voice to client concerns
SickKids, FCB retain ‘VS’ platform’s fighting spirit for 150th celebrations
McDonald’s Canada teams up with Auston Matthews and Connor McDavid
Ronald McDonald House tells story of Alberta family forced to drive hours for care
In the News
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Cannes Lions 2025: Shortlisted Young Marketers and Lions revealed
Twenty-nine Young Lions and Young Marketer teams are one step closer to representing Canada on the global stage at the ...
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Cossette has been named Tourisme Montréal’s new AOR
Tourisme Montréal has appointed Cossette as its lead agency for brand and marketing communications. Cossette will support Tourisme Montréal in creating ...
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Cossette names Becca Lucas Lord and Trent Thompson to leadership team
Cossette named Becca Lucas Lord as its new VP and managing director and Trent Thompson as group creative director on ...
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General Mills puts Oatmeal Crisp back into the spotlight
General Mills is relaunching its Oatmeal Crisp cereal in an effort to return the brand to the breakfast-cereal spotlight after ...
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Cossette appoints Jean Hugo Filion as GM of Montreal office
From left to right: Jean Hugo Filion, Judikaela Auffrédou, Nadja Décarie and Louis-Philippe Mathieu. Cossette announced on Tuesday the appointment of ...
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McDonald’s mixes past and present with Raptors-McFlurry mashup
With its new ’90s-inspired collaboration with the Toronto Raptors, McDonald’s is again drawing on memories from the past for a ...
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Agency News: 1Milk2Sugars acquires Nouveau, Cossette and Visionnaire secure BCLC AOR
1Milk2Sugars acquires New York’s Nouveau Communications 1Milk2Sugars is acquiring Nouveau Communications, a New York-based beauty and wellness communications firm. The move is ...
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Metro gives its flagship brand a makeover
Metro has revealed a new look for its flagship private label brand, Irresistible, to better align with consumer expectations and ...
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SickKids names FCB Canada new AOR
Former creative partner Cossette chose not to participate in the review process.
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Agency Moves: Bleublancrouge names new president
Plus, Community promotes a CCO and Cossette brings in an ACD.
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Agency Moves: Show and Tell names new director of strategic marketing
Plus, moves at Talk Shop and YPR.
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Agency News: Hydro-Quebec selects Cossette as co-lead creative shop
Plus, a Vancouver credit union marketing shop is reborn.
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Agency Moves: The Kitchen North America adds CD
Plus, ACD promotions at Cossette and FleishmanHillard HighRoad.
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Why McDonald’s tipped its Stetson to producers
At the Calgary Stampede, the QSR is using cowboy romanticism to help bring back its Western BBQ Quarter Pounder.
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Industry Moves: Pierre Chan returns to Cossette
Plus, Simon & Schuster Canada names a new top marketer.
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People Moves: Kraft Heinz promotes VP, marketing and strategy for Canada
Also, Cossette and NFB announce promotions.
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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In Brief: Cossette announces trio of promotions
Also, news from Brandish, Blackjet and Mad Social Agency.
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Former Airbnb senior creative finds home at Cossette as CCO
Driscoll Reid will spearhead the shop's Toronto and Vancouver output.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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In Brief: Cossette Toronto staffs up for the golden arches
Also, Cuisinart cooks up a new deal with Strategic Objectives.
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McDonald’s adds Wieden+Kennedy to Canadian agency roster
The U.S. agency will work alongside Canadian AOR Cossette on "select campaigns" throughout the year.
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Indigo gives its loyalty program a refresh
Led by Cossette, the Plum Rewards rebrand is being supported by a digital and OOH campaign.
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Cossette adds a new VP to build out CRM practice
The agency has made one-to-one marketing a "strategic priority," and hiring Peter Keiller is the first step.
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Cossette named creative AOR for the LCBO
The agency has been tasked with helping the liquor retailer respond to trends, especially when it comes to "purpose-led brands."
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President Daniel Shearer departs Cossette
His previous duties will be taken over by Plus Company president Melanie Dunn and local leaders in Toronto and Vancouver.
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Cannes Lions 2023: More Gold Lions for BBDO, FCB and Rethink
Here are the winners from the Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy and Mobile categories.
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Cannes Lions 2023: Canada gets four Sustainable Development Goal Lions noms
Taxi, Cossette, Performance Art and Citizen Relations land on the final shortlist for 2023.
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LG2 takes a pair of Grand Prix at the Idea Awards
Rethink, Principal, Touche! and Cossette were also among the big winners at the show for Quebec's ad industry.
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BBDO Canada, Performance Art win Yellow Pencils at D&AD
Rethink and Klick were also among the Canadian agencies with multiple Pencil wins.
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Tourisme Montreal picks Cossette to lead digital
The agency will work on digital strategy, online ecosystems and CRM in an "evolution" of the tourism marketer's platforms.
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Cossette signs letter of continuance with ACTRA
As OLRB hearings continue, the agreement will allow the agency to work with unionized performers through the end of the year.
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Rethink leads global agencies in ADC nominations
Klick, Leo Burnett, Performance Art, FCB and Cossette are also among a long list of Canadian agencies earning shortlist spots.
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In Brief: Golin names new lead for consumer business
Plus, National makes a host of additions to its Toronto leadership team and Cossette hires an ACD.
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FCB leads Canadian agencies on WARC Effective 100
Zulu Alpha Kilo and Ogilvy Canada also landed on the list of shops that were most effective over the last year.
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Cossette hires new creative lead in Vancouver
John Osborne comes from the U.K. to oversee work on key clients like Telus and McDonald's.
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Telus issues RFPs to add depth to its agency roster
The&Partnership will still handle strategy and creative for its masterbrand and mobility, but the telco is adding new partners to meet other demands.
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Cossette taps Subtej Nijjar to lead strategy
After Cat Wiles' departure, the former Union and Mosaic president joins as CSO in the agency's Toronto and Vancouver offices.
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Best in show reels: Agency of the Year 2022
Agencies reveal they can poke fun at themselves and the industry.
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McDonald’s is curating a pop-up to mark its contributions
The Gallery of Little Big Things in Toronto is the brainchild of the QSR's Impact Team.
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2022 Design AOY Bronze: Cossette emerges from a tumultuous year with several key wins
The agency is investing in making sure its talent is supported.
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Sabaa Quao on injecting ‘creativity everywhere’
From the C-Suite newsletter: Cossette's CCO has advice for any company that needs a new approach to innovation.
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Cossette wins a big prize at IPA Effectiveness Awards
The agency's work for SickKids over the years won it top honours in the non-profit category.
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Cossette hires Sabaa Quao as its new CCO
The agency has tapped the entrepreneurial veteran to succeed Peter Ignazi and lead its creative teams.
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Cossette staffs up creative team working on McDonald’s
New ECD Jason Hill is leading a group that will add three creative directors next month.
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ACTRA stages protest outside of Cossette
This is the latest direct action the actor's union has taken during what it has described as a lockout by several ad agencies.
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ACTRA begins targeting agencies over labour dispute
The actor's union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
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How marketing is changing the way companies hire
Brands like Lowe's, McDonald's and Staples are using creative promotional tactics to recruit in today's tight labour market.
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Brett Marchand details the next steps for Plus Company
The company's CEO explains how recent acquisitions and additions to its board fit into its approach for U.S. expansion.
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Cannes 2022: Rethink wins Gold Print Lion
Cossette also won Bronze in the category, while Taxi and Publicis won Bronze in Outdoor.
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Cannes 2022: Canadian agencies get 11 spots in Outdoor and Print
Sunday's lists included Rethink, Publicis, Cossette, Wunderman Thompson and Taxi.
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Indigo picks Cossette as new AOR
The agency has been tasked with amplifying the retailer's evolving mission and brand purpose.
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Jessica Borges hired to lead Koo Multicultural
As VP at Cossette's internal multicultural agency, the industry vet has been tasked with elevating the work at both agencies.
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The organization that keeps athletes honest gets a facelift
The World Anti-Doping Agency is modernizing its brand identity to become more approachable and "athlete-focused."
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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In Brief: Cossette names new business leads to build consulting offer
Plus, Lg2 names new head of client services in Toronto and Quarry gets new owners.
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Alicia Roberts opens doors for BIPOC at Cossette
The producer is playing an influential role from outside and inside the agency.
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Cossette hires new tech and CRM VP
Bruce Haryott is the latest in several recent appointments on the agency's TD account.
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In Brief: Cossette picks new head of strategy in Vancouver
Plus, Universal Music Canada rebrands its in-house creative agency and Innocean promotes two to VP roles.
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Cossette merges internal production teams
As client and creative needs shift, Magic Circle Workshop will provide a more nimble and less limiting offering across formats.
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Cossette promotes Anthony Atkinson as Craig McIntosh and Jaimes Zentil prepare to join BHLA
Atkinson will lead the creative department in Toronto in the latest major change at the agency.
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Peter Ignazi to step down at Cossette
The agency's global CCO will depart on Feb. 25 and says he is still deciding what his next move will be.
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Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
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Zulu Alpha Kilo is the top Canadian agency at Epica
Rethink, Cossette and McCann were also among the 11 agencies that won at the awards decided by the industry press.
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McCormick and General Mills team up to tempt spice seekers
Frank's RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
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Cossette hires a familiar face to oversee BRP business
Alyssa Huggins returns to lead the global account, develop the agency's teams and introduce a new global workflow.
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Ogilvy, FCB and BBDO land on WARC’s Creative 100
Meanwhile, Cossette earned two spots on the list of most effective campaigns.
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Cossette wins AOR duties for WW in Canada
The agency will tap into the potential to reach Canadians where they are in their wellness journeys.
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The future of strategy is decentralized
Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.
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Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
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Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
The agency nabbed the top award for Dove's "Courage is Beautiful," while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada's first batch of awards.
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Cannes 2021: Another day, another 33 nominations for Canadian agencies
Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.
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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze
Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.
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Cossette wins big at Idea Awards
The agency won two of five Grand Prix at the show honouring the top work from Quebec's creative and advertising industries.
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General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
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Lord & Lady embraces a colourful look for coffee
The roaster uses hand-placed stickers to invite customers brewing at home to learn more about coffee in an unpretentious way.
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The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
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CDPQ, CVC acquire majority stake in BlueFocus agencies
The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.
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How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.
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Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
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Cossette eyes the future with a move into WeWork
The agency is relocating in Montreal as part of a pilot project intended to provide greater flexibility to itself and its employees.
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Cossette hires trio of senior staff to strategy team
A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.
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BRP picks Cossette as new global AOR
The agency will support the company's suite of brands across multiple regions, with a specific focus on the U.S.
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Holt Renfrew goes agency-side for new marketing head
Cossette Media's Wes Wolch will be joining the luxury retailer as SVP, marketing.
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How to keep your brand resolutions going
Cossette's Rosie Gentile on why now is the time to try new things when it comes to customer experience.
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McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
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Up to the Minute: Quebecor promotes two on internal creative team
Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.
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McDonald’s delivers Halloween to Canadians
An AR experience promoting McDelivery is the QSR's latest effort to "reach its guests where they are" during the pandemic.
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Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.
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Cossette makes two Quebec leadership appointments
ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.
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Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
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Is in-house production right for you?
Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.
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Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its "beyond beer" portfolio with Babe, while also extending its established RTD brands.
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Curling Canada gets fans to throw stones from home
Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.
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Global CCO Carlos Moreno to leave Cossette
The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.
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Strategy’s Most Read of 2019: Agencies
The hires, promotions and new business approaches that got the most attention from strategy readers this year.
