Hudson’s Bay
Company Info
Brands
Ranking 2022
2021 Rank
#89Marketers 2022
Agency Partners 2022
The Work
Hudson’s Bay uncovers the secrets of shopping from bed
HBC lets customers decide what makes something stylish
Hudson’s Bay marks a year of living in lockdown
Hudson’s Bay navigates the holiday season with much-needed cheer
In the News
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Corner Office Shifts: L’Oreal and Bacardi get new leaders
Meanwhile, Allison Litzinger and Kelly Graham leave The Bay and Labatt to take on new roles at undisclosed brands.
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Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
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Corner Office Shifts: HBC splits leadership structure
Plus, Canada's longest-serving bank CEO retires and MAV Beauty names former Revlon CMO as top exec.
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Social Impact Report: Parka makers to phase out real fur
Plus, Hudson's Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.
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Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
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Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge
The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.
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Hudson’s Bay makes rewards more colourful
The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.
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Virtual Roundtable: Fashion retail wakes from hibernation
From the C-Suite newsletter: Leaders at Hudson's Bay, Indochino, CF and GroupM discuss reopening strategies.
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Influencers find a place in a socially distanced world
As events and product launches move online, brands are looking to social personalities to provide the audience.
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Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
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Hudson’s Bay launches first private label beauty products
The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.
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Meghan Nameth named SVP of marketing at Hudson’s Bay
The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.
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What I wish I had known about my clients
HBC's Allison Litzinger tells agency staff what she's learned after a year client-side, from in-housing to effective collaboration.
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Hudson’s Bay to sell Lord and Taylor
Clothing rental company Le Tote acquires the legacy retail brand amid HBC's attempts to go private.
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Hudson’s Bay launches new bilingual app
The retailer's new iOS app comes with functionality for customers shopping both in-store and online.
