Hudson’s Bay
Company Info
The Work
Hudson’s Bay uncovers the secrets of shopping from bed
HBC lets customers decide what makes something stylish
Hudson’s Bay marks a year of living in lockdown
Hudson’s Bay navigates the holiday season with much-needed cheer
In the News
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Canadian Tire strikes deal to acquire iconic Hudson’s Bay brand elements
Canadian Tire has announced it will acquire the Hudson’s Bay Company’s iconic brand elements in a $30 million purchase that ...
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Canadian Tire tops ‘most Canadian brand’ poll
Canadian Tire has topped the list of “most Canadian” brands, according to a Harris Poll Canada survey released last week. For ...
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Hudson’s Bay relaunches its loyalty program
The new version of Rewards adds more personalized offers and gamified earning opportunities.
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Zellers to return online and in Hudson’s Bay stores
Leaning heavily on nostalgia, feature categories will include household items, small appliances, toys and pet accessories.
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Corner Office Shifts: L’Oreal and Bacardi get new leaders
Meanwhile, Allison Litzinger and Kelly Graham leave The Bay and Labatt to take on new roles at undisclosed brands.
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Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
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Corner Office Shifts: HBC splits leadership structure
Plus, Canada's longest-serving bank CEO retires and MAV Beauty names former Revlon CMO as top exec.
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Social Impact Report: Parka makers to phase out real fur
Plus, Hudson's Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.
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Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
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Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge
The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.
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Hudson’s Bay makes rewards more colourful
The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.
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Virtual Roundtable: Fashion retail wakes from hibernation
From the C-Suite newsletter: Leaders at Hudson's Bay, Indochino, CF and GroupM discuss reopening strategies.
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Influencers find a place in a socially distanced world
As events and product launches move online, brands are looking to social personalities to provide the audience.
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Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
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Hudson’s Bay launches first private label beauty products
The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.
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Meghan Nameth named SVP of marketing at Hudson’s Bay
The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.
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What I wish I had known about my clients
HBC's Allison Litzinger tells agency staff what she's learned after a year client-side, from in-housing to effective collaboration.
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Hudson’s Bay to sell Lord and Taylor
Clothing rental company Le Tote acquires the legacy retail brand amid HBC's attempts to go private.
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Hudson’s Bay launches new bilingual app
The retailer's new iOS app comes with functionality for customers shopping both in-store and online.
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Hudson’s Bay hires new head of tech and digital
Stephen Gold will lead a newly combined team working across the company's retail banners.
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Hudson’s Bay to sell Gilt
Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.
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Coty smells a new opportunity with millennials
The beauty co has revamped its fragrance shopping experience with youthful Canadians' behaviour in mind.
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Hudson’s Bay goes hipster for the holidays
The retailer targets quirky millennials with its "#ElfMyLife" product and marketing strategy.
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Hudson’s Bay goes Dutch
The retailer and its Saks Off 5th banner plan an expansion in the Netherlands over the next two years.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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Who are Canada’s most trusted retailers?
From department stores to grocery, BrandSpark's research reveals those that inspire trust.
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Saks Fifth Avenue’s Toronto debut
The luxury retailer plans to differentiate with a new "any time" service offering.
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Up to the Minute: Argyle names new VPs
Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.
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Dumping delivery woes
How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.
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Perk wars
Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.
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Brandtrade goes on a shopping adventure
The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.
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Squish’s sweet spot
With a former David's Tea exec at the helm, Squish hopes to be the cool, sleek new candy shop on the block. Take a peek inside its growth plan.
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L’Oreal amps up the take-home experience
With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.
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Also trending: Fashion retailers up their game
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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Making love last: Advice for the jaded shopper marketer
Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
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BrandAid comes home to Canada
Ad agencies help Haitian artisans to brand and market products now sold at Hudson's Bay.
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Retailmenot comes to Canada
The coupon aggregating website arrives on scene with retail partners, such as Hudson's Bay, Sears and Indigo.
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The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to "shop the show," as branded content takes on a different spin.
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Starts and changes
Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson's Bay tests out a retro look.
