Narrative PR
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The Work
KFC Canada puts a new spin on a typical holiday campaign
Habitat GTA envisions new housing norms
How brands are rallying around the Edmonton Oilers’ run to the finals
Casey House creates fictitious pill to cure HIV stigma
In the News
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Planet Fitness reintroduces gymgoers to a creature of habit
Planet Fitness is deploying a hairy creature and gym archetypes in the second phase of its Sasquatch campaign, which first introduced ...
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Industry News: Caddle, Yield, Edelman and Narrative
Caddle makes C-Suite move Mark Smith is stepping into the role of chief client officer (CCO) at Caddle. Smith joined the consumer ...
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Spotted! NFL kicks off another season of its Huddle
Also, OVO, Shein, and % Arabica unveil new retail experiences.
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Why Volvo Canada revved up another aesthetically-driven campaign
The automaker is promoting its EX30 with help from a Montreal fashion retailer.
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Guinness makes magic with new non-alc brew
The Diageo brand is hosting events with an illusionist and using vending machines to get people to taste the product.
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KFC’s rivals are the latest to get ticked off by its prices
The QSR's new campaign is its latest effort to turn value-focused promotions into brand-building opportunities.
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Why KFC built a basketball court under an overpass
The QSR is helping Torontonians play during the winter as part of a long-term effort to connect with basketball fans.
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NFL Canada touches down with a pop-up sports bar
"The Huddle" is the league's latest effort to attract younger Canadians to the game by immersing them in its fandom.
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General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
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Volvo picks Narrative as PR and social media AOR
The agency will handle a range of communications as the automaker looks to get the word out about several key priorities.
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Narrative gets a new VP
Former Citizen Relations vice-president Sherry Boisvert joins the PR shop.
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Narrative PR names new managing director
Former High Road president Sarah Spence joins the Bensimon Byrne shop.
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Delissio cooks up a live streaming plan
The Nestle brand is "Pizzascoping" its pies via Periscope to get attention on National Pizza Day.
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Up to the Minute: Narrative vets launch new agency
Plus: KBS Toronto wins Skullcandy, TP1 pulls in seven new assignments and more news you might have missed.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Up to the Minute: Crea’s new jury president
Plus: IPG buys Media Experts, and more news you might have missed.
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Bentley’s brand journey
The Canadian luggage retailer is undergoing a transformation on and offline.
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Up to the Minute: Environics hires Tims vet
Plus: Union Montreal grows, Coke's new global shops and more news you might have missed.
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Check it out: Scotiabank’s romantic action
The bank delivers some epic flair to help one guy pop the question.
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Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
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CASSIES Bronze: Jackson-Triggs proves its universality
The brand shifted focus from "wine lovers" to "wine drinkers" and boost sales by more than 30%.
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Maverick hires a VP
The Toronto shop has brought in Rick Byun to help grow the business.
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PR AOY Silver: Narrative fashions its own storyline
The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.
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Bensimon Byrne celebrates 20 years with new wins
From work for Eaton's to Molson's "Rant" to its latest Nestle and Constellation wins, we look back at the agency's last two decades.
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Top Cannes Mobile and PR contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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PR shops step into the creative game
PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.
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Cause marketing to the extreme
The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
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Vino’s strange bedfellows
Wine brands are going beyond the traditional food pairings, associating themselves with everything from chips to neck ties.
