Hunter Straker
Company Info
Award-Winning Talent 2025
The Work
Budweiser’s premium approach to celebrating goals
Cheerios builds a wall of cheer
Budweiser’s new approach to owning goals
General Mills brings back ‘Bring Back the Bees’
In the News
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CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
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Shopper Innovation Awards: How to keep it fresh
Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.
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General Mills taps Jose Bautista after cereal selfies
The CPG co struck up the partnership after seeing the player's social media love for its brands.
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Shopper Innovation Awards: Budweiser rocks out with Metallica
The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.
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Shopper Innovation Awards: Corona brings summer early
The beer brand saw an opportunity for an early patio season with Cinco de Mayo.
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Shopper Innovation Awards: Budweiser lights up (again)
The beer brand brought its Red Light campaign to pints and pitchers.
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Why ‘faster, better, cheaper’ isn’t efficient
Evoking emotion in retail is impactful, but the next frontier is responding to it, says Hunter Straker's Lavana Pauk.
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A personalized win strategy for CPG
Highly customized products and experiences are where the opportunities lie, says Hunter Straker's Sheri Pearson.
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Shopper Innovation Awards shortlist revealed
Labatt gets the most nods for its campaigns by UM and Hunter Straker.
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Why the dad demo is unignorable
Believe it or not, dad can be better for your bottom line than mom. Hunter Straker's Sheri Pearson taps into insights from a recent study, with tips to win his buck.
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Hunter Straker wins General Mills
After its success with Old El Paso, the agency has been named General Mills' AOR for packaging and brand design.
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Shopper Innovation Awards: Corona ups the patio experience
The beer brand hit the patios in a big way to increase summer sales.
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Betting big on shopper marketing
Seen some bad POS recently? Hunter Straker's Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.
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Why retailers aren’t feeling the love
What's worse than a lazy Valentine? Hunter Straker VP Sheri Pearson on how stores should help millennials build experiences.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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A canon for CPG marketers
Are you at the top of your game? From rethinking loyalty to acting more human, here's a handy list of must-dos to up the ante.
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Executive shuffle at Acosta Mosaic Group
Several execs will take on additional roles as Aidan Tracey prepares to depart the CPG- and retail-focused agency.
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Trending in #2015
From smart shelves to new fulfillment options, here's what the pundits predict will be big in shopper marketing.
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A shopper manifesto
Fight second-fiddle stigma to gain respect and investment, says Hunter Straker's Sheri Pearson.
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Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking - literally - to help them overcome the fear that they can't recreate a meal themselves.
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General Mills cooks up new products
Nature Valley's first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.
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Making love last: Advice for the jaded shopper marketer
Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
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A marketing tipping point
Hunter Straker's Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.
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Acosta Mosaic Group unveils Hunter Straker North America
The continental marketing firm has rebranded its U.S. retail shop with the Canadian-born shopper marketing agency's name.
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AMG launches Shopper Solutions North America
The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.
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Labatt brings Hunter Straker on board
Matthew Diamond, VP business development at the purchase design agency, says it will work on in-store displays, retail promotions and overall shopper experience for all of the beer co's brands.
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Building ‘fresh’ into shopper marketing
Shopper DDB's Jason Dubroy, Hunter Straker's Sheri Pearson and Influence Marketing's Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.
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Canadians win at the Globes Awards
The Marketing Agencies Association honours the "best of the best" in advertising in Chicago.
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Mosaic acquires Hunter Straker
The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.
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Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
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Brita’s first ethnic program turned red into green
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.
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Three things: How Steve Jobs would have approached shopper marketing
Hunter Straker's Matthew Diamond highlights three ways of thinking about the industry differently by asking, "what would Steve Jobs have done?"
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The Verdict: Skittles scores with Tree Boy
The Wrigley Canada brand's recent "Free Tree Boy" effort has become the company's most successful candy promo.
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Nielsen and Hunter Straker to develop shopper marketing metrics
New hook-up aims to boost ROI for CPG cos and retailers.
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Skittles scores sales with ‘Free Tree Boy’ campaign
Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.
