Scotiabank
Company Info
Brands
Ranking 2022
2021 Rank
#89Address:
40 King St. West
Scotia Plaza P.O. Box 4085, Station A
Toronto ON, M5W 2X6
Phone: 416.863.7411
Marketers 2022
Agency Partners 2022
The Work
Scotiabank guides people through a world of bad advice
Scotiabank tries to put financial worries to rest to get clients sleeping better
Scotiabank is set on making a Scene+
Scotiabank makes a loud pledge to support diversity in hockey
In the News
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Tangerine’s CMO on her first 100 days
Nicole German shares what she's learned so far and which marketing opportunities she's tackling first.
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Scotiabank merges Scene and Scotia Rewards
The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.
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Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
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Why we may have hit ‘peak purpose’
For companies like Scotiabank and Loblaw, it's no longer good enough to simply express corporate values.
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Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank's new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
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Scotiabank splits loyalty off of CMO role
Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.
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Does inclusive marketing rest with agencies or clients?
In strategy's ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country's diversity.
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Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank's Clinton Braganza and Social Lite's Neetu Godara.
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
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Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year's top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
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Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
