Starbucks
Company Info
The Work
Tech in Action: Starbucks uses AR to extend its holiday reach
Starbucks brings elevated coffee tastings into a Toronto home
Celebrating National Coffee Day
In the News
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McDonald’s Canada appoints Francesca Cardarelli as CMO
McDonald’s Canada has appointed Francesca Cardarelli as chief marketing officer, while former CMO Alyssa Buetikofer joins McDonald’s USA as chief ...
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Starbucks and We Wai Kai Nation open store in Campbell River, B.C.
The partnership is in line with the QSR's broader Indigenous reconciliation efforts.
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KD adds pumpkin spice to its noodles (and its ecomm push)
Kraft Heinz is not just trolling Starbucks. It's using the buzzy flavour to find out how customers use its Canteen DTC platform.
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Tim Hortons changes Roll Up the Rim plan due to COVID-19
Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims' attempt to modernize the contest.
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Starbucks, Wendy’s add plant-based sandwiches to their menus
Both chains have tapped the Canadian market for their first foray into the category.
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Strategy’s Most Read of 2019: Account wins
The new business and AOR assignments that got the most attention from strategy readers this year.
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Starbucks picks Sid Lee
The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.
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Notes on Starbucks’ sensitivity training program
An expert weighs in on the coffee chain's effort to implement unconscious bias training, and what it must do next.
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Nestle to pay $7.15 billion to sell Starbucks coffee
The CPG giant will now handle the marketing and sale of the chain's products in stores around the world.
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Tech in Action: Shanghai’s AR-filled Starbucks
The giant new retail location lets visitors see inside the roastery's operations and order from anywhere.
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Are you Insta-worthy? (column)
PepsiCo's Nancy Rooney on why social currency is a critical part of your brand's value equation.
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Starbucks to shutter Teavana stores
After five years of struggle, the mall retail chain is cut loose from the coffee company.
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Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
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Consumers love Starbucks’ holiday cup most
A new survey examines how consumers feel about coffee shops' increasingly important festive cups.
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Starbucks shares the spirit of the season
This year's holiday cups promote togetherness with 13 designs created by customers during last year's campaign.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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Tony Matta heads to Starbucks
Kraft Heinz's Canadian CMO is going to the U.S., while Brian Kerr takes over Canadian marketing for the company.
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Starbucks opens new Express Store
A new Union Station location in Toronto is only the third on-the-go format to launch in the world.
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Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
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PR AOY Bronze: Media Profile’s winning partnership strategy
The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.
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Starbucks brings mobile ordering to Canada
The coffee giant lets Toronto-area customers skip the line with the new service.
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Second Cup launches new app
A new loyalty program and mobile app are part of the brand's continued transformation effort.
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SXSW: Are live-streaming apps the next big thing?
Fuse Marketing's Patrick Weir on how brands can use platforms like Meerkat and Periscope.
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CASSIES Gold: MDA helps trigger gun policy change
With its "Skip Starbucks Saturdays," Moms Demand Action for Gun Sense in America drove home a serious message.
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The rise of the bite-sized campaign
CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.
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Starbucks goes after the night crowd
Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.
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Looking beyond bright, shiny objects
Not all trends that glitter are gold, says Ken Wong. Here's his guide for finding marketing greatness.
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Hunter Straker adds veteran CD
Gary Oakley brings 27 years of experience to help grow the agency's branding and packaging design expertise.
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Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.
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Future-transforming ideas: paths of less resistance
Grey Canada dreamed up shortcuts to Starbucks' lines and collecting the change from your empties.
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Throwback Thursday: strategy in 1995
For our 25th anniversary, we're travelling through time. In '95, MacLaren McCann was born and smartphones became a possibility.
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Tim Hortons celebrates half a century
Will quietly reflecting Canadians' values be enough to stave off growing competition and resonate with a changing demographic?
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Starbucks Canada launches Tweet-a-Coffee
The platform allows Twitter users to gift coffees to friends and strangers.
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We need a value play
Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.
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Verdict: Awake Chocolate packs a punch
The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.
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Starbucks promotes its Blonde Roast
The company is doing a rare OOH campaign promoting the lighter blend, along with a contest asking Canadians to rename it.
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How much is that moving shirt in the window?
Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.
