Carat
Company Info
Award-Winning Talent 2025
The Work
Heinz dares Canadians to dip chips in ketchup
IKEA surprises sleepless Canadians with social stunt
U.S. tariffs: Kraft Heinz, Kruger and Healthy Planet lean into Canadian bona fides
IKEA Canada pokes fun at lux brand clichés to tout affordability
In the News
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Subway expands sauce offerings to meet Canadians’ taste for customization
Subway Canada is introducing Mojo, a limited-edition sauce that blends creamy and spicy flavours, in response to Canadians’ increasing demand ...
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Ogilvy Canada named AOR for GO Transit and UP Express
The remit includes work alongside Carat and Ethnicity Matters.
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Kraft gets to the bottom of peanut butter jars
The CPG is making leftover scraps scannable in new AI-driven Skip promo.
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Chevrolet, Buick, GMC Certified Service roll out TikTok and Meta tire campaign
Dentsu is helping make a perceived "grudge purchase" more fun.
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IKEA creates rooms influenced by students
The Swedish retailer is leaning into the target demo's self-expression ethos.
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Kraft Heinz teams with PC Optimum to welcome barbecue season
The CPG is "going at it from every angle" with POS assets, digital flyers and retail media supporting core products.
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Telus brings Rethink, Carat and WPP onto its agency roster
The telco adds new partners to work on different lines of business and modernize elements of its marketing.
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IKEA provides more incentive for Green Friday
The retailer is using discounts and store credit to get more consideration for its pre-loved furniture marketplace.
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Kraft Heinz builds a coffee brand around its teddy bears
Kraft Cafe Barista aims to use its mascots' brand equity to make an emotional impact in the premium segment.
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Kraft Heinz’s plan to save shoppers time and money
From Shopper Marketing Report: SaveWithShortcuts is a new digital-first hub based around coupons and recipe "hacks."
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Cannes 2022: Canada wins Lions in four categories
Rethink's work with Middle Child and Carat won in PR and Media, respectively, while FCB and Zulu won in Direct and Social.
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Cannes 2022: Canadian agencies get a strong showing in Engagement categories
The Direct, Social & Influencer, Creative Data, Media and PR Lions brought 24 more nominations.
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Why Kraft Heinz is paying for epipens
The company's peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
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Kraft Heinz to debut its first Canadian Olympic campaigns
KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.
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Dentsu’s agency integration plans begin to take shape
The launch of Merkle in Canada is part of a plan to reduce complexity by consolidating 160 agencies down to just six over two years.
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How Heinz is pushing its portmanteau sauces in-store
The company's success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.
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DentsuBos wins Nutrience creative assignment
An upcoming campaign will focus on differentiating the pet food brand in an increasingly crowded category.
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Successful ‘Play a Coke’ enjoys second summer launch
The Spotify partnership returns after making market share gains in 2016.
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Red Lion hires new director of strategy
Kira Montgomery moves to the creative side from Carat.
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Embracing risk in innovation
Four industry experts offer insights on what's actually worth pursuing and how to do so effectively.
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How Smirnoff puts music in the spotlight
The Sound Collective program features Toronto artists and brings them to communities across the country.
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Trans Canada Trail says hello
The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.
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Chevy ‘sparks’ interest in the connected car
The automaker teased the "ultimate mobile device" as part of a launch campaign for the new model Spark.
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Dentsu Aegis acquires Grip
The deal is part of the network's move to increase its digital capabilities, while Grip looks to expand abroad.
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Chevy customizes the test drive
"Best Cruze Ever" aims to build excitement by making the test drive more convenient and personalized.
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SodaStream launches first Canadian campaign
The company aims for mass awareness in this country, positioning itself as a healthy and economical choice.
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Up to the Minute: One Show submission changes
Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.
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MasterCard showcases its everyday uses
The brand wants Canadians to know its cards are as commonly accepted as its competitors.
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Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
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CASSIES Silver: Taking the fat and boredom out of pork
Les Eleveurs de porc du Quebec tackled two perceptions about the meat with re-education efforts.
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Welcome to Reebok’s Freak Show
The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.
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Barbie wants girls to be their own bosses
The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.
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Target springs into patio season
The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
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Trends gaining (and losing) steam
Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.
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Activia brings back the belly
A new year-long, integrated campaign from the Danone brand featuring Shakira is set to launch Sunday.
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Hot Wheels launches an interactive exhibit
Housed in Toronto's AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.
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Monster High gets Ghoulish in Toronto
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
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Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
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Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
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On Target
A look at the buzz the retailer has built so far, as it prepares to open its doors in Canada.
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Reebok heats things up
The retailer has launched a Canadian campaign around the brand's new global tagline, "Live with fire."
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Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
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Rona brings it home
The home improvement company has launched a new TV campaign that aims to tell Canadians about its true patriot love.
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Who’s that brand?
Brands like Freedom 55, Subway and Ontario Tourism are going logo-less this fall.
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Rona renovates its Olympic sponsorship
The home reno retailer is activating its fourth sponsorship of the Games with a larger investment in digital media, as well as a comical TV spot.
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Wonka crowdsources a new anthem
In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.
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Dentsu acquires Aegis Group
The Japanese company purchased the London-based Aegis in a deal made last night.
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Next Media Stars: Charland remixes online to launch a new Loto-Quebec game
The strategic digital planner at Carat makes interesting use of online video to promote a game that's played in-store.
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Mattel opens the doors to Barbie’s closet
The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.
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Target to launch Toronto pop-up
The US chain will launch the one-day event next week with items from its limited edition Jason Wu collection.
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Subway creates new days
The QSR has launched its first radio campaign for the Sub of the Day, aimed at commuters.
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Reebok Hockey casts its own players
The sports equipment and apparel brand powers its products in a new slapshot campaign.
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Next Media Star
Carat's Shahnaz Mawji impressed our media jury with her work bringing Barbie and Ken to life for Mattel.
