Critical Mass
Company Info
Agencies
Ranking 2025
2024 Rank
#82Address:
Calgary
1011 9th Ave. SE, Suite 300
Calgary AB, T2G 0H7
Phone: +1 403 262 3006
Toronto
312 Adelaide St. West, 6th Floor
Toronto ON, M5V 1R2
Phone: +1 416 673 5275
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Tech in Action: Infiniti sparks fast reaction on Instagram
Canada’s Remembrance Day poppy goes digital
Tech in Action: Take a drive far, far away
Nissan doesn’t play it safe
In the News
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Agency Moves: FCB Canada adds creative duo, plus changes at The Kitchen
Photo credit: Pexels FCB Canada announces pair of creative directors After more than three years at Ogilvy Canada the marketing duo of ...
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Agency Moves: Gut adds to its senior roster; Critical Mass names an ACD
Gut Toronto taps Juliet partner as strategy director Kaiti Snell has joined Gut Toronto as the agency’s group strategy director. Snell was ...
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Digital jury revealed for 2025 Marketing Awards
The Digital jury has been unveiled for the 103rd Marketing Awards. The Marketing Awards’ Digital category is entering its third year ...
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Agency Moves: ChangeMakers, McMillan Vantage, Critical Mass and Publicis
ChangeMakers makes senior creative move Matthew May (picture above) has been promoted to vice president and creative director at ChangeMakers, formerly ...
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Cannes Lions 2024: Four Lions for four Canadian agencies
Plus, a look at the work produced by the Young Lions and Young Marketers this week.
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Cannes Lions 2024: Canada nabs more nods
Another day, another batch of shortlist mentions for agencies Critical Mass, Dentsu, Edelman, FCB, Rethink and VML.
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The fundamentals of metaverse marketing
Whether you're selling loot or opening digital bars, users still expect authenticity from their virtual worlds.
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Up to the Minute: Critical Mass names its next CEO
Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby's experiential work.
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The Agency A List: Critical Mass
Focused on the customer
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Rogers extends relationship with Omnicom
DDB and Critical Mass have been tapped to handle assignments for the telco.
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Critical Mass adds two senior roles
Newly created positions at the digital agency aim to emphasize its commitment to data innovation and workplace culture.
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Travel Alberta takes a breath of fresh content
How the brand is moving from being a campaign marketer to an "always on publisher."
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Cannes 2017: In the jury room with Steve Persico and Annie Tat
What worked in the Radio and Digital Craft categories.
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Cannes 2017: 10 more shortlist mentions for Canada
Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.
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Critical Mass names first global chief client officer
Amanda Levy takes on the role as the agency announces a number of senior promotions.
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Omnicom brings Omniwomen to Canada
The holding co's program will look to support the development of current and future female leaders across its agencies.
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Famous 5 flips misogyny for Persons Day
The Calgary non-profit once again teams up with Critical Mass for a provocative digital campaign.
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Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night's show.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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Grey, Leo pick up Yellow Pencil at D&AD
The agencies were among nine Canadian shops recognized at this year's awards.
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C&B tops at the Anvils
The agency takes Best in Show for its Tourism Jasper rebranding, while MacLaren wins the most awards overall.
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Critical Mass gets a new group CD
Deepak Mehmi joins the shop in Toronto from Manifest Communications.
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Up to the Minute: Zulu adds six
Plus: Critical Mass names a new GM in Toronto, an AOR win for Taxi and more news you may have missed.
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Which Canadians made the Warc 100?
Check out where our brands, campaigns and agencies landed on this year's list.
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Critical Mass expands its ranks by looking abroad
A pair of art directors from Brazil signal the agency's plans to add talent by reaching outside of Canada.
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Agency survival strategies
How three Canadian shops are parlaying a U.S. client strategy into growth at home.
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Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what's to come.
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Moving on to greener routes
Critical Mass interns help lift the spirits of grumpy Toronto commuters.
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Critical Mass hires VP of tech
Based in Toronto, John Cavacas joins to help develop the agency's business and provide leadership across the network.
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Havas adds three senior creatives
Cory Eisentraut will help rebuild the creative department as VP, creative director in Toronto, along with a new ACD and senior art director.
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Record number of Canadians named Cannes jurors
Ten Canadians, including Grey's Patrick Scissons and Wax's Monique Gamache, will sit on juries this year.
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Citizen Relations bolsters senior ranks
The Vision7 PR firm has brought in Sherry Boisvert and Zaigham Zulqernain to help grow the agency.
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Future-transforming ideas: inroads into fashion
Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.
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Sid Lee hires Matt Di Paola
The former SVP and GM at Critical Mass joins the shop as its managing director, digital innovation.
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Where’s everyone going?
Yesterday came with plenty of news of creatives moving shop. Check out the new faces at Cossette, Zulu Alpha Kilo and ClarkHuot.
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Ideaboost innovations
From chemical tracking apps to new ways to listen to music, Critical Mass' Matt Di Paola finds breakthrough ideas outside agency walls.
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SXSW blog: The privacy conundrum
Critical Mass' Chris Gokiert checks out the opportunities for brands in protecting consumers' data.
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Top Cannes contenders: Innovation
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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The next 3D evolution
Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.
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Jon Toews joins Critical Mass as VP creative
The former Bensimon Byrne CD will be joining the VP ranks along with the recently promoted Shannon McEvoy-Halston as the Toronto agency boosts its offerings.
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Fall TV: Analytics complaint line
TV measurement execs respond to big issues raised by industry experts.
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Critical Mass names David Jones VP social
The former Blast Radius executive will begin working with clients Infiniti and HP starting today.
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SapientNitro hires new CD
Alison Garnett joins the Toronto agency after a stint at Critical Mass.
