Critical Mass
Company Info
Agencies
Ranking 2016
2015 Rank
#39Address:
Calgary
1011 9th Ave. SE, Suite 300
Calgary AB, T2G 0H7
Phone: +1 403 262 3006
Toronto
312 Adelaide St. West, 6th Floor
Toronto ON, M5V 1R2
Phone: +1 416 673 5275
Award-Winning Clients 2016
Award-Winning Talent 2016
Creative Directors
Art Directors
Copywriters
The Work
Tech in Action: Infiniti sparks fast reaction on Instagram
Canada’s Remembrance Day poppy goes digital
Tech in Action: Take a drive far, far away
Nissan doesn’t play it safe
In the News
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Up to the Minute: Critical Mass names its next CEO
Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby's experiential work.
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The Agency A List: Critical Mass
Focused on the customer
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Rogers extends relationship with Omnicom
DDB and Critical Mass have been tapped to handle assignments for the telco.
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Critical Mass adds two senior roles
Newly created positions at the digital agency aim to emphasize its commitment to data innovation and workplace culture.
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Travel Alberta takes a breath of fresh content
How the brand is moving from being a campaign marketer to an "always on publisher."
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Cannes 2017: In the jury room with Steve Persico and Annie Tat
What worked in the Radio and Digital Craft categories.
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Cannes 2017: 10 more shortlist mentions for Canada
Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.
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Critical Mass names first global chief client officer
Amanda Levy takes on the role as the agency announces a number of senior promotions.
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Omnicom brings Omniwomen to Canada
The holding co's program will look to support the development of current and future female leaders across its agencies.
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Famous 5 flips misogyny for Persons Day
The Calgary non-profit once again teams up with Critical Mass for a provocative digital campaign.
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Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night's show.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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Grey, Leo pick up Yellow Pencil at D&AD
The agencies were among nine Canadian shops recognized at this year's awards.
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C&B tops at the Anvils
The agency takes Best in Show for its Tourism Jasper rebranding, while MacLaren wins the most awards overall.
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Critical Mass gets a new group CD
Deepak Mehmi joins the shop in Toronto from Manifest Communications.
