TBWA
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--The Work
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In the News
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Omnicom posts strong Q3 numbers, but not in Canada
Overall, the company says there has been a "significant expansion" in its media business.
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Overheard at Ad Week NY
Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.
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Industry remembers Steve Hancock
Friends and colleagues pay tribute to the former TBWA\Chiat\Day Canada president, who passed away on June 24.
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Agency survival strategies
How three Canadian shops are parlaying a U.S. client strategy into growth at home.
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Watch all of the AOY videos
The shortlisted agencies show us the funny in videos created for strategy's Agency of the Year Awards gala.
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Signs of the sky (not) falling
Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.
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Up to the Minute: Green Giant’s new ho-ho-home
Plus: Omnicom's new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.
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TBWA wins toy distributor
The agency will create new social and digital elements for RP Toys' 2015 product lineup.
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Canadians bring home some Effies
Leo Burnett's #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
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TBWA signs ScratchVox
The relationship comes as the digital sound tool prepares to go to market.
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More headed to Zulu’s creative team
TBWA creative team Guilherme Bermejo and Nicholas Doerr will join incoming ECD Allen Oke at Zulu Alpha Kilo.
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Allen Oke leaves TBWA for Zulu
The ECD's departure comes after nearly 11 years with the agency.
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TBWA\Toronto brings on new hires
The agency has announced three new hires, as well as the three students looking to become its next wave of creatives.
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Changes afoot at TBWA
The agency has hired Darrin Patey as its new lead technologist and promoted two others to leadership positions amid a shift in global focus.
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Brandtrade goes on a shopping adventure
The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.
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Infiniti names Union AOR
The Toronto shop will handle advertising, social media and global adaptation in partnership with sister shop CP+B.
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Genius gifts and creative gestures
Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.
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Who are Lowe Roche’s newest ECDs?
The two new creative heads will work to grow the department with a bevy of hires in the new year.
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George Nguyen heads to New York
The former managing director of TBWA\Toronto moves to McKinney to lead the branch.
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Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
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The more things change, the more they stay the same
TBWA's George Nguyen looks at the decline of long-term agency relationships, moving faster without a calendar and the future of agencies.
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Putting the entrepreneur back in advertising
TBWA's George Nguyen on embracing the practice of risk-taking in everyday business.
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Trends gaining (and losing) steam
Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.
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Petro-Canada celebrates Olympic journeys
The petrol company's Sochi campaign highlights its CSR program for amateur athletes.
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BrandAid comes home to Canada
Ad agencies help Haitian artisans to brand and market products now sold at Hudson's Bay.
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TBWA\Toronto hires two digital experts
Lindsay Hutchinson (pictured right) joins the agency to lead its digital experiences and Lucia Mancuso (left) arrives as its director of digital and social strategy.
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Draftfcb hires new digital creative VP
Curtis Edwards joins the agency from TBWA in Toronto and will help lead the shop's digital practice.
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TBWA’s George Nguyen on his new role
The new managing director at the Toronto office chats about the agency's future and how he'll push the shop creatively.
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TBWA\Toronto hires new managing director
George Nguyen joins the Toronto agency after heading up the network's Vietnam office for four years.
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Video: George Lois and Lee Clow in Cannes
The original Mad Men move festival-goers with a retrospective and prognostic discussion on advertising and creativity.
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Nissan’s holographic showroom
The car co offers consumers a high-tech glimpse at its new models.
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TBWA\Toronto names Allen Oke ECD
The CD takes on the executive role, and will lead the agency's creative group of 35 people.
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TBWA and WestJet part ways
The move comes just one year after the agency signed on as AOR.
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Nissan Canada lights up the sky
The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.
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Toronto named hub in TBWA’s new digital network
TBWA is reorganizing its digital capabilities by forming a global network of 700 specialists.
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One Show Entertainment Award finalists announced
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
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Yellow Tail makes music
The Australian brand is attempting to create a mass orchestra with symphony pieces composed by people playing with their wine bottles.
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Visa sets off a social cheer
The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
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Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn't quite make the cut.
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Jane Murray joins TBWA as CD
She makes the move from Sid Lee to team up with CD Mark Mason to work on projects for WestJet, Apple and Pepsi.
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Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
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AToMiC: Nissan puts out a casting call for innovative thinkers
The car brand launches an interactive campaign that has Canadians creating its next TV commercial.
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Integer research finds frugality and private labels on the rise
Canadian shoppers are cautious planners, but they still value the act of shopping.
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Kahlua makes an unexpected move
The coffee-rum liqueur launches its first major ad campaign to teach Canadians about its origins.
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TBWA launches shopper marketing division in Toronto
Managing director Marcus Evans heads up the first Canadian office of the Integer Group.
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Neale Halliday named TBWA\Toronto’s chief strategy officer
Halliday will drive strategy for clients including WestJet, Visa and Yellow Tail.
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TBWA takes off with WestJet
The agency replaced Taxi as WestJet AOR after a five-month search.
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Gatorade’s G2 makes anyone feel like a champ
Gatorade's G2 makes anyone feel like a champ
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Nissan’s juke saves the day
Nissan's juke saves the day
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Refresh everything
Refresh everything
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MAD
BCLC Scratch & Win - MAD
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Vincent
Fondation Marie-Vincent -- Loss
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Breakup
Vancouver Int'l Film Festival - Breakup, TBWA Vancouver
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Dinner Party
Vancouver Int'l Film Festival - Dinner Party, TBWA Vancouver
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Businessmen
Vancouver Int'l Film Festival - Businessmen, TBWA Vancouver
