Volkswagen
Company Info
The Work
VW celebrates business in the front and a party in the back
The ads Canadians will see during Super Bowl LVII
In Quebec, Volkswagen pumps up its EVs with humor
Volkswagen tries to make inroads in Quebec
In the News
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Tim Hortons brings back ‘Roll Up To Win’ cups with new prize partners
Tim Hortons is bringing back the option to physically roll up the rim on its cups for its annual “Roll ...
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In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
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Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer's radar.
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2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
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Volkswagen picks WPP for North American marketing
The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.
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DDB names new leader in Montreal
Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.
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Volkswagen admits it ‘let you down’
Is the troubled automaker's apology yesterday enough to regain the trust of Canadians?
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DAOY Gold: DDB/Tribal Worldwide takes Gold for the team
The agency's collaborative approach has helped it nab the digital Gold this year.
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Gamification is everywhere
How brands are tapping into consumers' desire to keep on winning.
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Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
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Stop telling me to be good
Public's Phil Haid on why awareness isn't enough and why when it comes to CSR, you have to engage.
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CASSIES Silver: Volkswagen takes a gamified approach
A unique reverse-auction helped the car co speed through its pre-sale objectives.
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CASSIES Bronze: Who’da thought VW needed simplifying?
Resulting sales from the "Who'da thought" campaign made it the brand’s highest fall sales period in Canada.
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Is Montreal big enough for the agency influx?
With four English Canadian agencies planning to set up shop, here's the scoop on what's driving the invasion.
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John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
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Connected everything gets polished at CES
How has the internet of things evolved for 2015, and which companies have new toys to show off?
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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DDB Montreal names VP/CD
Etienne Bastien joins the new office to lead the Volkswagen creative, while Monique Brosseau comes on board as the VP managing director.
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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Throwback Thursday: strategy in 2013
Last year, branded content was the big buzz, Target ventured North and Dove went viral...again.
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AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.
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Volkswagen names new AOR
After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.
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The importance of mom’s ride
Forget local brand loyalty for students, it's their parents' wheels that can influence purchase decisions.
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Canada gets three noms in Branded Content
Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.
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Nine ads that challenge the dad status quo
Ahead of Father's Day, we go searching for ads that celebrate dads.
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AToMiC Awards: Rethinking content, extending the consumer experience
Toronto agency Secret Location snagged four prizes for creating innovative digital companions for TV shows.
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Cannes contenders: Canadian roundup
The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.
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Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
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Trends gaining (and losing) steam
Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.
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Red Urban claims Porsche account
The Toronto agency will work on global adaptations and Canadian-specific creative for the luxury car company.
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Editorial: Beyond standing out
From strategy's latest issue, editor Emily Wexler on how brands must really hone into consumers' lives to break through.
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The next wave of branded content
Here's a crash course on fusing branding and entertainment from Koodo, Dempster's, Molson and more.
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Top Cannes Film contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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The hits keep on coming
Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?
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Passat promotes its price
The Volkswagen car says it looks more expensive than it is in its latest campaign.
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The Canadian advantage
Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.
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AToMiC Awards: Car brands tune up test drives
Audi and Volkswagen offer virtual driving experiences to drive consumers to their showrooms.
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AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
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Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
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AtoMiC Tech: the new ad creative superstar
From Volkswagen's AR to History Channel's interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.
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Marketing a band 101
The people behind South African indie band The Parlotones talk about working with KFC, Volkswagen and even a winemaker.
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Volkswagen augments OOH reality
The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.
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Drive until you talk
Volkswagen helps you prepare for awkward situations.
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VW drives courage
Volkswagen helps you mull over life-changing events.
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Volkswagen polls the people to create new ad
The carco is encouraging VW fans over Facebook to become involved in the creative and production process of the third TV ad in its “Drive Until…” campaign.
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Volkswagen inflates the earth
Volkswagen inflates the earth
