Mark Childs
Agencies 2025
List of Awards
2021
2020
The Work
Metrolinx joins the masses with ‘GO Jays GO’ messaging
UP Express wants to keep flight plans from getting derailed
How Metrolinx is encouraging people to Go again
How Metrolinx is getting people to relax on the rails
In the News
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Samsung CMO heads to Metrolinx
Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.
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How Samsung won back consumer trust
Experts weigh-in on the electronics co's rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.
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Samsung store ‘transcends’ its technology products
We go inside the brand's Eaton Centre experience store to learn how it's looking to offer more than just products on shelves.
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Strategy Awards names its three co-chairs
Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.
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The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
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Cannes 2016: New tech is not enough
Samsung Canada's CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn't make it innovative.
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2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
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Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.
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Inside Samsung’s new flagship
The new "Experience Store" takes an interactive approach to the brand's retail line.
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Last chance: weigh in on the state of the industry
Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.
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Inside Samsung’s tech galaxy
The brand brings the Global Galaxy Studio to Canada for a chance to go hands-on with its latest products.
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Samsung seeks some passion
The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.
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Next Big Things: New tech will lead to new storytelling
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
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Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
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Turning it up for NXNE
How two of the festival's title sponsors are stepping up to reach Toronto's music lovers.
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AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year's best in creative, entertainment, tech and media innovation.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Throwback Thursday: strategy in 2012
Which QSR giant launched a transparency push that has since won it some serious hardware?
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Campbell Canada names new VP marketing
Moya Brown assumes the role, leading the company's marketing operation across all brands.
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Samsung’s #TrendingNow
The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.
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Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.
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Marketers connect with millennials over coffee
A new networking site, Ten Thousand Coffees, encourages experts in different fields to meet with young people over a cup of joe.
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Brands of the Year: Samsung builds up its street cred
The consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.
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Meet the new leaders
Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung's new VP marketing, Mark Childs.
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Canada’s got (innovation) talent
Campbell's Mark Childs looks to Canada's Young Marketers as proof of where the industry is going in terms of innovative thinking.
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Snack on this: Campbell offers the best of both worlds
The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.
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Cannes Blog: À la prochaine
Mark Childs reflects on a "vibrant and optimistic" Cannes Lions week.
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Canadian Young Marketers win Bronze
Mark Childs blogs about Canada's first-ever Young Marketers trip to Cannes, and their third-place finish.
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Cannes Blog: Food for Thought
Mark Childs on the state of the art of food marketing.
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Cannes blog: Device love or hate?
Mark Childs on how devices are impacting creative, as well as the festival itself this year.
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Cannes Blog: Creative diversity
Mark Childs finds inspiration from a shortlisted PFLAG campaign and two stand-outs of the Mofilm competition.
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Cannes Blog: First impressions last
Mark Childs on what we can learn from the youngest Cannes speakers, and seeing the festival through the eyes of first-time attendees.
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Cannes Blog: Canada punches above its weight
Campbell's Mark Childs shares his thoughts on Canada's opening day session, starring UFC champ Georges St-Pierre.
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The brief is dead? Long live the brief
Mark Childs of Campbell Canada on the importance of a great brief, and how to create one.
