CBC
Company Info
The Work
CBC partners with Canada’s top stars for first-ever “unified” holiday campaign
Cheerios extends “Cherish the Good” messaging into 2024 Olympic creative
CBC’s new campaign aims to show it is a part of Canada
OLG documents five Olympians and their ‘quest’ to the games
In the News
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Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
By Alex Panousis In the fourth installment of a six-part series, Thinkingbox’s chief growth officer Alex Panousis explores what CMOs need ...
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Marketers on the Move: Walmart Canada promotes a director
Walmart Canada promotes senior marketer Stefanie Lennartz (Niewada), pictured above, is starting a new position as senior director of marketing for ...
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Marketers on the Move: Edo Japan names new senior marketer
Plus, Globe vet to lead St. Joseph's Healthcare Hamilton comms.
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CBC tells audience to “Get Curious” in latest update of brand refresh
The campaign is part of the broadcaster's "It's a Canada Thing" platform.
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Media giants and media buyers dive into the proliferation of ad tiers
The golden age of stream-vertising is coming to life across entertainment platforms.
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Canadian Olympic Committee picks The Hive ahead of Paris Games
The COC and its partner CBC/Radio-Canada are aiming for a unified campaign.
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Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
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Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
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Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
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Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
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Broadcaster strategies behind mid-season TV
Many of the country's major networks are sticking to "escapist" programming this winter to draw in viewers.
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Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
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Fall TV 2017: What’s all the complaining about?
Media folk air their grievances. Broadcasters respond.
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What’s next in TV’s digital revolution
Canada's BDUs and networks are vying for eyeballs in the streaming wars.
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Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
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How to gain (or lose) influence
Ipsos' Steve Levy shows what makes or breaks an influential brand in Canada.
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Up to the Minute: Pomp & Circumstance picks up a L’Oreal brand
Plus, the CBC commits to more Cancon and more news you may have missed.
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Mid-season TV checkup
Execs from Canada's major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.
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Up to the Minute: Epica announces Olympic category
Plus: New Quebec Tourism VP of marketing, McMillan hires client service lead and more news you may have missed.
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Introducing the Canadian originals
While Canada's upfronts often emphasize broadcasters' U.S. acquisitions, their original series present unique opportunities.
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Primetime’s time warp
Remakes, time travel and familiar faces dot the fall TV landscape. Here's our full analysis.
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RBC’s Olympian search
The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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Mid-season TV checkup
From the return of the X-Files to a new Seth MacFarlane comedy, see what's in store for 2016.
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Up to the Minute: New creative leads at Cummins
Plus: Brad picks up work for Bombardier and more news you might have missed.
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The primetime jungle heats up
In today's PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
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Up to the Minute: The new CMA board
Plus: Rooftop's rebrand, Osheaga gets a digital agency and more news you might have missed this week.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
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CASSIES Silver: Canadian Tire celebrates unsung heroes
Aiming to connect athletes to people, Jonathan Toews and a cast of "everyday heroes" took centre stage in "Team Photo."
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year's best in creative, entertainment, tech and media innovation.
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What’s working, what’s gone, what’s next
How are networks faring, and what do they have in store for mid-season?
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Throwback Thursday: strategy in 2012
Which QSR giant launched a transparency push that has since won it some serious hardware?
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MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
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Milking the cooking experience
The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.
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Getting serious about killer content
We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it's more vital than ever.
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The fight for Fall TV
Compare and contrast the battle plans from each of the major networks as we head into the new fall season.
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Primetime faceoff: CBC 2.0
Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?
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The battle’s on, everywhere
To win in digital, media cos have been busy beefing up catch-up services and launching original online content.
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BCON Expo 2014
Did you miss the branded content conference? Our photo gallery will make you feel like you were part of the action (sort of).
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Brands play on Instagram
As the social app's user base swells, brands like Madewell and the TSFF are rolling out mass-market campaigns to drive followers.
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The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.
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Marketing trends: what’s hot and not
Shorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.
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The hits keep on coming
Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?
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Meet the new leaders
Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung's new VP marketing, Mark Childs.
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Fall TV: Canadian networks talk up daytime TV
The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.
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Networks take to the web
CTV, CBC and Shaw's Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here's a few to watch out for this season.
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AToMiC Awards: Trends in marketing
Celebrating Canada's best media innovation, technology and content mash-ups.
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AToMic Awards: Viewers live out their reality dreams
The CBC, Loblaws, Stanfield's and L'Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.
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AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
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Industry gets social with branded content: BCON Expo
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
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Building brand stories
Strategy executive editor Mary Maddever on what gets us to love a brand.
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Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC's Dragons' Den.
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TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
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Restructuring daytime TV in a post-Oprah world
With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?
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Digital television complaint line
Strategy asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
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Union Hearing sends a piercing message of concern
Draftfcb is behind the creative for a TV and radio campaign targeting those over the age of 50 that checks hearing without people knowing it.
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AToMiC: CBC takes off with a new narrative
In its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air.
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McCain opens a casting call for Being Erica
The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female for a walk-on role.
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Battle of the (not so tall) media giants
Media Experts CEO Lauren Richards breaks down the new media bosses.
