Air Canada returns to storytelling to celebrate family reunions
Air Canada sets an enthusiastic post-pandemic tone
How Air Canada changed course on its Fan Flights
Air Canada focuses on selflessness over being ‘home for the holidays’
In the News
LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
In Brief: Government takes equity stake in Air Canada
Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.
In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
Aeroplan courts Starbucks Rewards customers
Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.
Will that be cash, credit or pay later?
From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.
IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
Air Canada announces plans for the new Aeroplan
The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.
Air Canada gets ready for takeoff
The airline "flies the flag" in a new spot, part of communications efforts focused on attracting customers wary of travel.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
Air Transat agrees to be acquired by Air Canada
Canada's largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.
Air Canada in exclusive talks to acquire Transat
Canada's largest airline is looking to establish a leadership position in the leisure travel market.
How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.