Air Canada
Company Info
Brands
Ranking 2020
2019 Rank
#89The Work
Air Canada reconnects lost reindeer with the North Pole
Air Canada brings Canadian values to global travellers
Air Canada promotes Aeroplan ahead of 2020 relaunch
Air Canada and Roots make a long flight more comfortable
In the News
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What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
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Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
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Air Transat agrees to be acquired by Air Canada
Canada's largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.
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Air Canada in exclusive talks to acquire Transat
Canada's largest airline is looking to establish a leadership position in the leisure travel market.
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How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
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Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
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Air Canada exports its patriotic message
As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Aimia rejects Air Canada bid, partners with Porter
The company's Aeroplan program will make the Toronto-based airline a preferred partner in 2020.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Air Canada Vacations picks Smith
As digital transformation AOR, the agency will develop new personalized experiences for travelers.
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Corner Office Shifts: Air Canada’s new connection exec
A round-up of senior-level executive changes you may have missed.
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Corner Office Shifts: World Vision’s new c-suite talent hunter
A round-up of senior-level executive changes you may have missed.
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FCB wins larger mandate with Air Canada
The agency's Montreal and Toronto offices will handle global retail communications as part of the assignment.
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Air Canada puts its Dreamliner in VR
The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.
