Air Canada
Company Info
Brands
Ranking 2025
2024 Rank
#233Agency Partners 2025
The Work
Air Canada holiday spot champions gender equality in sport and aviation
How Air Canada and WestJet are targeting U.S. markets
Air Canada connects newcomer and athlete dreams in Olympic spot
Air Canada courts Quebecers through the sounds of travel
In the News
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The rise of women’s sports
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The rise of women’s ...
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Canadian Tire tops ‘most Canadian brand’ poll
Canadian Tire has topped the list of “most Canadian” brands, according to a Harris Poll Canada survey released last week. For ...
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People Moves: Air Canada hires its first chief digital officer
Plus, moves at Aurora Expeditions and Labatt.
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Air Canada Vacations is encouraging people to share their mood in social campaign
The airline's travel wholesaler is promoting fall and winter getaways.
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LCBO and Aeroplan partner on travel contest
The program is aimed to entice new loyalty members.
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AI, personalization and affordability: New Year’s resolutions for 2024
IKEA, Air Canada, Pizza Pizza, Sporting Life and Mondelez marketers look ahead to the new year.
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2023 Media AOY Bronze: Cossette Media erases discipline borders
The shop has seen changes in its leadership team, debuted a Responsible Media Solutions group, and enhanced access to capabilities through Plus Company Canada.
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View from the C-Suite: How Air Canada is working to improve its service (and reputation)
The airline's marketing EVP Mark Nasr has a sense of duty towards Canadian consumers and is committed to elevating the brand.
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Air Canada realigns its management team
Marketing leadership is among the moves made ahead of chief commercial officer Lucie Guillemette's retirement.
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Most-read of 2022: C-Suite
Here's why we declare "flux" the word of the year - and why it's not necessarily a bad thing.
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Brand Doctors: Lessons from the Air Canada crisis
From the C-Suite newsletter: How do you protect your brand while in a state of chaos?
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LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
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In Brief: Government takes equity stake in Air Canada
Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.
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In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
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Aeroplan courts Starbucks Rewards customers
Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.
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Will that be cash, credit or pay later?
From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.
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IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
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Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
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Air Canada announces plans for the new Aeroplan
The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.
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Air Canada gets ready for takeoff
The airline "flies the flag" in a new spot, part of communications efforts focused on attracting customers wary of travel.
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What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
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Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
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Air Transat agrees to be acquired by Air Canada
Canada's largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.
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Air Canada in exclusive talks to acquire Transat
Canada's largest airline is looking to establish a leadership position in the leisure travel market.
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How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
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Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
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Air Canada exports its patriotic message
As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Aimia rejects Air Canada bid, partners with Porter
The company's Aeroplan program will make the Toronto-based airline a preferred partner in 2020.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Air Canada Vacations picks Smith
As digital transformation AOR, the agency will develop new personalized experiences for travelers.
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Corner Office Shifts: Air Canada’s new connection exec
A round-up of senior-level executive changes you may have missed.
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Corner Office Shifts: World Vision’s new c-suite talent hunter
A round-up of senior-level executive changes you may have missed.
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FCB wins larger mandate with Air Canada
The agency's Montreal and Toronto offices will handle global retail communications as part of the assignment.
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Air Canada puts its Dreamliner in VR
The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.
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Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
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Freshii takes its menu to the skies
A new deal with Air Canada brings some of the brand's menu to North American flights.
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Verdict: Air Canada’s social 150 push
The air carrier's head of brand on the strategy behind its most successful social campaign to date.
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Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada's claim as a leader in the space.
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Roots hits the skies with Air Canada
Inside the retailer's holiday travel strategy.
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Check it out: Air Canada drops in on dinner
The airline promotes its Premium Economy class with a new spot that takes restaurant-goers on an adventure.
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Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
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Inside Air Canada’s crowdfunding move
The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.
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Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
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Check it out: A festive holiday challenge
The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children's Miracle Network.
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AOY Silver: J. Walter Thompson perfects the art of collaboration
The agency's evolution in the last few years has led to its first-ever AOY trophy.
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Air Canada makes airline food worth craving
A partnership with chef David Hawksworth brings a bit of luxury to in-flight dining.
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Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
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Which brands do Canadians trust?
Toyota tops the annual Reader's Digest Trusted Brands list seven years running, more than any other company.
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Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
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Weekend reading: JWT’s nod to the past, eyes to the future
On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.
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Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here's how the brand learned to spread its own wings.
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Low awareness for WorldPride sponsors: study
Only 17% of the population could name a sponsor for this year's celebration in Toronto, with TD coming out on top.
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Throwback Thursday: strategy in 1991
For our 25th anniversary, we're travelling through time. In '91, hot topics were the recession and cross-border agency wars.
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Air Canada finds a voice
With the brand's biggest marketing push to date, the airliner and JWT are tapping into travellers' emotions.
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Airline innovation takes off
From Delta's in-air mentorship program to Virgin's Google Glass attendant, airlines beef up the customer experience.
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Canadians are impatient, but seek serenity: trend
Exclusive to strategydaily, JWT breaks down its famed global trend report for Canadians with new research and local examples.
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Brand partner of the year: Bell Media turns sponsors into TV stars
With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.
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Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman, as well as a more personal side of the brand.
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Going glam at 75
Through decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.
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TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
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Air Canada wants its passengers to go far
Air Canada wants its passengers to go far
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Revolution
Air Canada - Revolution
