Air Canada focuses on selflessness over being ‘home for the holidays’
Air Canada emphasizes the everyday value of the new Aeroplan
Air Canada reconnects lost reindeer with the North Pole
Air Canada brings Canadian values to global travellers
In the News
IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
Air Canada announces plans for the new Aeroplan
The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.
Air Canada gets ready for takeoff
The airline "flies the flag" in a new spot, part of communications efforts focused on attracting customers wary of travel.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
Air Transat agrees to be acquired by Air Canada
Canada's largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.
Air Canada in exclusive talks to acquire Transat
Canada's largest airline is looking to establish a leadership position in the leisure travel market.
How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
Air Canada exports its patriotic message
As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.
Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
Aimia rejects Air Canada bid, partners with Porter
The company's Aeroplan program will make the Toronto-based airline a preferred partner in 2020.
Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
Air Canada Vacations picks Smith
As digital transformation AOR, the agency will develop new personalized experiences for travelers.