Air Canada
Company Info
Brands
Ranking 2020
2019 Rank
#89The Work
Air Canada returns to storytelling to celebrate family reunions
Air Canada sets an enthusiastic post-pandemic tone
How Air Canada changed course on its Fan Flights
Air Canada focuses on selflessness over being ‘home for the holidays’
In the News
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LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
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In Brief: Government takes equity stake in Air Canada
Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.
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In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
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Aeroplan courts Starbucks Rewards customers
Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.
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Will that be cash, credit or pay later?
From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.
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IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
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Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
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Air Canada announces plans for the new Aeroplan
The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.
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Air Canada gets ready for takeoff
The airline "flies the flag" in a new spot, part of communications efforts focused on attracting customers wary of travel.
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What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
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Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
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Air Transat agrees to be acquired by Air Canada
Canada's largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.
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Air Canada in exclusive talks to acquire Transat
Canada's largest airline is looking to establish a leadership position in the leisure travel market.
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How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
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Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
