Bell
Company Info
The Work
Bell calls for return to real-time conversation
Bell’s 5G+ boogies down during Super Bowl LIX
Bell secures its esports stars’ most valuable assets: their fingers
Bell overhauls its approach to Let’s Talk
In the News
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Meet all four of strategy’s Marketers of the Year
These leaders at KFC, PepsiCo, Bell and Desjardins are recognized for embodying adaptability and innovation in unstable times.
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Media giants and media buyers dive into the proliferation of ad tiers
The golden age of stream-vertising is coming to life across entertainment platforms.
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MOY 23: Devorah Lithwick makes Bell better. Obviously.
BCE's chief brand officer is driving growth through a vision that supersedes the day-to-day.
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Bell gives a last shout out to TIFF audiences
Actors get star-struck over film goers as the telco ends its long-standing sponsorship.
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In Brief: Porter and Beau’s take off with a new beer
Plus, Bauer modernizes with new brand logo and NABS expands its training program with support from Bell Let's Talk.
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Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
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Bell Canada acquires Environics Analytics
The investment will enhance the consumer insight firm's privacy-compliant services that combine online and offline data.
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Do disabled consumers get worse customer service?
A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.
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Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
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Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
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David Kennedy to leave Leo Burnett for Bell
The agency's COO will be taking over marketing for the telco's mobile business as Claire Gillies joins The Source.
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Bell hopes to get Lucky with its new brand
The telco's low-cost carrier aims to reach and connect with new Canadians and multicultural communities.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
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Brand Finance reveals this year’s most valuable brands
The big banks and telcos still dominate the top 10 of the annual ranking.
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Insights of the Week – Awkward conversations
Your at-a-glance digest of CMO insights from the the past seven days.
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Check it out: Bell builds some unusual parallels
The telco shows how its wireless network is like having all the right puzzle pieces.
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Addressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.
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Primetime’s time warp
Remakes, time travel and familiar faces dot the fall TV landscape. Here's our full analysis.
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CASSIES Silver: Bell’s ‘Talk’ gets louder
The telecom and broadcast provider maintained its connection with consumers on mental health.
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Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
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Surviving Fall TV
Dive into what's rumbling the TV landscape this year, taking it from volatile to earthquake status.
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Up to the Minute: Bob’s new digital leader
Plus: MediaCom's new CEO, Co-Op helps a bakery expansion, and more news you might have missed this week.
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Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
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Cause + Action overall winner: Bell’s big ride for mental health
This year, Bell took its "Let's Talk" initiative across the country with spokesperson Clara Hughes.
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Cause + Actions Awards 2015
Bell rides away with the top prize in this year's awards that celebrate the best cause campaigns in the country.
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Submissions for 2015 Cause + Action awards now open
Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Going bigger with activations: TIFF’s repeat sponsors
L'Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
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The Super Bowl Ad Challenge kicks off
The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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Who is ready to brawl in the ‘TV everywhere’ battle?
Bringing a new element to the medium's future, two Bell broadcasters have entered the space, launching original content hubs.
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Cannes blog: Mental health takes the stage
Campbell's Philip Donne checks out award-winning, stigma-tackling work from the Palais.
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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2014 Cause + Action awards open for submissions
The entry deadline for
strategy's annual awards, celebrating brands making a socially responsible difference, is Feb. 14. -
Meet the new leaders
Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung's new VP marketing, Mark Childs.
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Canada wins 16 more Lions, including Gold
Tribal DDB and McDonald's won three Lions, including the country's first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.
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Zulu Alpha Kilo promotes Mike Sutton to president
The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency's creative output.
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Cause + Action: Overall winner Bell takes mental health out of the shadows
The telco's “Let’s Talk Day” campaign collected $4.8 million for mental health initiatives in less than 24 hours.
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CASSIES Bronze: Bell gets people talking
The telco breaks the taboo around discussing mental health.
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TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
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MMVAs sets a personal branded record
Five of the 13 commercials during Sunday's MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.
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Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
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Bell makes social art
The mobile phone co creates portraits out of the words consumers share most on their social networks.
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TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
