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In the News
Desjardins Group sticks with Bleublancrouge, Glassroom
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Better words for a better understanding
Even after 30 years of working in translation, Bleublancrouge's Anik Pelletier is still learning about the impact words can have.
Humanise Collective gives staff every tenth day off
A new policy at the group of agencies could be the first step in a transition to an even more flexible way of work.
Humanise Collective expands training program to English market
The program aims to help agencies like Bleublancrouge and Glassroom find and attract young talent.
Most-read of 2021: Opinion
From equity issues to questionable design work, these are the editorial columns that made the biggest waves with readers.
Bleublancrouge changes up its creative leadership
ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.
Your brief is a joke
Bleublancrouge's head of strategy (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.
Why brands need to watch their language
BBR's Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.
Humanise Collective joins global indie agency network
By joining TheNetworkOne, the collective looks to build reach beyond borders for both itself and clients.
Plan International picks Doug & Partners to run holiday campaign
The non-profit's annual gift-giving fundraiser is going all-digital this year.
Bleublancrouge hires new ECD
Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.
Bleublancrouge wins global Thompson Hotels account
The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.
Bleublancrouge expands its leadership in Toronto
ECDs Julie Markle and Chris Dacyshyn, plus general manager Joumana Oweida, will help the agency serve a growing client roster.
Up to the Minute: Three staff join Bleublancrouge
Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins 'tween' lifestyle brand Iscream.
The Agency A List: Bleublancrouge
Ready for a global spotlight