Bleublancrouge
Company Info
Agencies
Ranking 2025
2024 Rank
--Address:
Montreal
780 Brewster Avenue, 4th Floor
Montreal QC, H4C 2K1
Phone: 514 875-7007
Toronto
#150 - 215 Spadina Ave
Toronto ON, M5T 2C7
Phone: (416) 912-2278
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
Copywriters
The Work
POV doesn’t want to hide from difficult conversations
Desjardins looks to make a really big impression
Desjardins takes its youth initiative out of the classroom
Desjardins puts businesses’ success at the forefront
In the News
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Agency Moves: Bleublancrouge names new president
Plus, Community promotes a CCO and Cossette brings in an ACD.
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MOY 23: Valerie Sapin engineers Desjardins to last
A year into her tenure, the marketer is already making massive strides outside of Quebec to reach national growth.
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In Brief: Mint and Momentum secure OLG’s XM business
Plus, Innocean Canada named agency of record for golf manufacturer, TaylorMade.
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Desjardins gets personal with entrepreneurs
The company goes with a surprise-and-reveal approach for recipients of this year's GoodSpark grants.
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Blueblancrouge hires a new VP in a dual role
Fanny Quenneville's mandate is to further develop the agency's brand language service into an integrated studio offering.
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Bleublancrouge names France Wong president
The former GM of the agency's Montreal office now has a national mandate to further strengthen its client relationships.
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Desjardins Group sticks with Bleublancrouge, Glassroom
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
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Better words for a better understanding
Even after 30 years of working in translation, Bleublancrouge's Anik Pelletier is still learning about the impact words can have.
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Humanise Collective gives staff every tenth day off
A new policy at the group of agencies could be the first step in a transition to an even more flexible way of work.
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Humanise Collective expands training program to English market
The program aims to help agencies like Bleublancrouge and Glassroom find and attract young talent.
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Most-read of 2021: Opinion
From equity issues to questionable design work, these are the editorial columns that made the biggest waves with readers.
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Bleublancrouge changes up its creative leadership
ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.
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Your brief is a joke
Bleublancrouge's head of strategy (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.
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Why brands need to watch their language
BBR's Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.
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Humanise Collective joins global indie agency network
By joining TheNetworkOne, the collective looks to build reach beyond borders for both itself and clients.
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Plan International picks Doug & Partners to run holiday campaign
The non-profit's annual gift-giving fundraiser is going all-digital this year.
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Bleublancrouge hires new ECD
Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.
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Bleublancrouge wins global Thompson Hotels account
The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.
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Bleublancrouge expands its leadership in Toronto
ECDs Julie Markle and Chris Dacyshyn, plus general manager Joumana Oweida, will help the agency serve a growing client roster.
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Up to the Minute: Three staff join Bleublancrouge
Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins 'tween' lifestyle brand Iscream.
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The Agency A List: Bleublancrouge
Ready for a global spotlight
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Bleublancrouge adds to creative and account teams
Six new hires follow other senior additions and an AOR assignment with Desjardins picked up last year.
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Bleublancrouge makes a pair of senior hires
The agency's recent Desjardins win has facilitated the recruitment of a new creative director and VP of account services.
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Bleublancrouge hires creative director in Toronto
Adam Woodhouse joins the agency as new global mandates facilitate the need for dedicated leadership at the office.
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Desjardins looks ahead with Bleublancrouge
The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.
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Up to the Minute: William Thomas Digital names first COO
Plus, Bleublancrouge wins Greystar and The One Show names Canadian jurors.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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Cannes 2018: Canada’s win count up three Media Lions
Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.
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Rain43 expands nationally
The agency, now simply called Rain, has added offices in Calgary and Vancouver, with others planned for Montreal and Halifax.
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Bleublancrouge launches mobility practice
BBR Commuter aims to help clients communicate innovations in transportation and the impact they will have on daily life.
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Agency Holiday Cards 2017
From chatbots to customized drinks and fake conference calls, here's how the industry has been spreading holiday cheer.
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Up to the Minute: NFL Canada selects TTG
Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.
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Bleublancrouge strengthens strategy and digital
New roles at the agency aim to help integrate processes and foster collaboration.
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Cossette wins Yellow Pencil at D&AD
The agency's SickKids work led Canadian winners at this year's show, where nine agencies combined for 20 Pencils.
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Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month's show.
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Lg2 takes Grand Crea
The agency's work with Quebec's Dairy Farmers earned it the top prize at the show recognizing the best work in Quebec.
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Up to the Minute: Two exec promotions at DentsuBos
Plus, a Canadian shop is named AOR for Dallas-based Susan G. Komen and more news you may have missed.
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Bleublancrouge bolsters content strategy
The hiring of digital- and influencer-focused strategists aims to better inform work on increasingly important channels.
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Bleublancrouge launches BBR Studio
The agency's new internal production studio will give it greater control of the creative process.
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Check it out: Cadillac Fairview’s great big selfie
The retail property co's Eaton Centre asks Torontonians to show their style on the (very) big screen.
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Bleublancrouge expands to Toronto
The agency also names a new president in Montreal as Groupe Police eyes more opportunities outside of Quebec.
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Sid Lee takes the Grand Crea
The agency won for its Quebec-specific Lotto 6/49 campaign, while Lg2 took home the most awards.
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Groupe Police launches in Quebec
The new "active holding" provides mentorship and resources to ad and marketing entrepreneurs.
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What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
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Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
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Bleublancrouge adds six new partners
The agency says the addition of two senior-level women will bring positive change to the agency.
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Gaetan Namouric leaves Bleublancrouge
The head of creative departs to start his own company.
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Bleublancrouge wins Sephora Canada business
The Montreal shop is the first creative agency for the retail brand.
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Bob finds its new CD
Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.
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The secret behind true mentorship
It's more than just teaching methodology, says Brand Voice's Syd Kessler. It's about personal relationships too.
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David Kincaid joins L’Institut Idee
The former Corus and Labatt marketing exec will stay on as managing director of Level5.
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John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
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Ubisoft picks BBR for entire portfolio
The Montreal agency picks up the account from Publicis based on its work for Assassin's Creed and Far Cry 4.
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A Far Cry from normal
Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.
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Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
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Bernard Asselin joins the Alouettes as CMO
The Bleublancrouge president and COO is following his passion, joining the sports team on Dec. 1.
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Canada picks up eight Lions
Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.
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Bleublancrouge revamps its shop
The Montreal agency is bringing in Jonathan Rouxel to co-lead the team, moving Gaetan Namouric to handle strategy.
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Bleublancrouge picks up Ubisoft accounts
The agency will roll out two new campaigns for new Assassin's Creed and Far Cry games in the coming months.
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Lg2 shines at the Crea awards
The agency took home the most trophies at last night's show, including the Grand Prix Crea award, while Sid Lee came in a close second.
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CASSIES Silver: Rouge FM transforms itself
The Quebec radio station modernized its image to reverse loss of share.
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The Verdict: Air France builds buzz in Ontario with experiential
The airline's Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.
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Bleublancrouge hires new copy and art creatives
Crystal Beliveau joins the shop from Marketel and AD Fabrice Bouty comes from Publicis.
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Air France-KLM choose Bleublancrouge
The European-based airline group picked the Montreal shop to be its strategic, advertising and marketing agency for Canada
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The Gazette papers the city
The Postmedia brand is promoting two of its sites with a paper execution and contest.
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Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette's "Tweet Edition" campaign at Newspapers Canada's annual awards for creativity in newspaper advertising.
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DDB, Bleublancrouge partner on new Montreal office
DDB Canada joins with Bleublancrouge to unveil DDB Canada Montreal.
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Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.
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How to win international business
Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do's and don'ts for winning clients outside of Canada's borders.
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Winners announced for 2012 NYF International Advertising Awards
BBDO leads the pack of Canadian ad agencies that picked up awards at the 55th annual event in New York City.
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One Show announces design winners
Canadian agencies Leo Burnett, Bleublancrouge, Paprika and Rethink nabbed hardware last night.
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Back Page: CSR in the social media age
Gaëtan Namouric, partner and ECD at Bleublancrouge, asks whether social media networks are holding brands to unrealistically high standards.
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BBR stays as Loto-Quebec sponsorship AOR
The Bleublancrouge win comes following an agency review that has also seen it take on media buying and planning duties for the Loto-Quebec sponsorship business.
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Former Bleublancrouge exec named Jet Films GM
Benoit Hogue is now managing the Montreal-based advertising film production house, effective immediately.
