Tourism Australia aims to draw ‘high value’ travellers down under
SickKids creates a “Brave List” to support its gifting program
Egg Farmers of Canada write a book to crack down on egg myths
SickKids reinvents canvassing to reach monthly donors
In the News
Lay’s is bringing joy to Chinese Canadian shoppers
The PepsiCo snack brand has a pair of new, permanent SKUs meant to remind consumers of the look and taste of chips from China.
2021 Agency Holiday Cards: Part Three
Greetings from Citizen Relations, Trigger, Skylar and Publicis feature ugly sweaters, Christmas content and movie ideas.
Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its "biggest program ever" for the magazine's return to print, including a nostalgic campaign and in-store holograms.
2021 PR AOY Bronze: Citizen Relations has purpose
Rarely seen in the PR world, the agency is spearheading ESG tasks and helping businesses become better corporate citizens.
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
Citizen Relations opens social impact consultancy
Led by Shilpa Tiwari, the practice aims to make sure the "purpose" stops getting lost in "purpose marketing."
The A-List: Citizen Relations
Making every conversation count
Citizen Relations appoints first CCO
Josh Budd will join the agency's leadership team with aims of driving more creativity across the Citizen network.
The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer's broader personal care selection to meet the needs of more consumers.
Up to the Minute: AdFarm names new ECD
Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
Vision7 owner Blue Focus to spin off global agencies
A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.
Citizen adds to its creative and strategy teams
The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.