Lowe Roche
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In the News
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ICA calls for boycott of Toronto Zoo RFP
Canada's ad agency association says the non-profit's search is unfair, but the Zoo says it was caught off-guard.
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Jeff Dack named president at Carat Canada
The former Lowe Roche executive is starting the new year in the role.
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The top agency stories of 2015
We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.
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Signs of the sky (not) falling
Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.
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Lowe Roche to close its doors
After 24 years, the shop has been closed by IPG, citing difficulty to provide the range of capabilities demanded by clients.
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(More) new creative firepower at Zulu
A trio of new creatives, including an ACD, bring the agency's total new hires over the past three months to 17.
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Cossette wins Groupe Media TFO
The shop will handle advertising, marketing and communications work for the next three years.
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Up to the Minute: Loopmedia gets into content marketing
Plus: Tire brands pick new AORs, new SVPs at H+K and MSLGroup and more news you might have missed.
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Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
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Rain43 expands its ranks
The agency has added 16 new staff members amid new wins and growing business from existing clients.
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Senior layoffs at Lowe Roche
Jane Murray, one of the agency's ECDs, is among an undisclosed number of layoffs that are part of a restructuring.
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Coca-Cola deemed most effective brand
This year's Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.
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Lowe Roche’s new leadership
Marie-Lise Campeau and Jeff Dack have been promoted and will head up the agency as co-presidents.
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Which Canadians will judge this year’s CLIOs?
Jane Murray (pictured) and four others are part of this year's juries to award international ad work.
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Canada takes eight spots on Warc 100 list
The Ontario government's "Quit the Denial" campaign was among the Canadian creative to stand out for its effectiveness.
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CASSIES Bronze: TFO channels insights
To combat TFO’s reputation as dated and elitist, plus flat to declining viewership levels, the “Je-ne-sais-quoi Télé” campaign was launched.
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Monica Ruffo leaves Lowe Roche
The CEO of the Toronto-based agency is departing after three years at the helm.
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Casting a Halo on non-profit work
A new consultancy from a sector veteran will provide objective strategy and agency resources to non-profits.
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Who are Lowe Roche’s newest ECDs?
The two new creative heads will work to grow the department with a bevy of hires in the new year.
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Creating a Kayak for the pet-obsessed
Geoffrey Roche talks about finding ways outside of advertising to support his efforts to help dog owners.
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Lowe Roche picks up an IPA Award
The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.
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Throwback Thursday: strategy in 2007
For our 25th anniversary, we're travelling through time. In '07 catvertising popped up and Canada won big in Cannes.
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Which Canadian campaign scored an IPA shortlist nod?
Hint: it's health-focused, has already won a CASSIE and has garnered 200,000 "risk assessments" online.
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Throwback Thursday: strategy in 2003
For strategy’s 25th anniversary, we look back to '03 when marketers prepped for war and PVRs confirmed industry fears.
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Throwback Thursday: strategy in 1996
For our 25th anniversary, we're travelling through time. In '96 Lowe Roche was born and Motorola debuted wearable tech.
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Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
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Canada picks up eight Cannes shortlist noms
Grey, Lowe Roche and Saatchi & Saatchi are among the hopefuls in the Direct and Promo and Activation categories.
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Canada nabs three Golds at the Effies
BBDO and Grey Canada both picked up golden hardware at last night's award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.
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AToMiC Awards: Cause marketing, touching consumers across channels
Technology and risk-taking earn buzz with this crop of winners.
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Ogilvy takes two Webby Awards
Zulu Alpha Kilo and Lowe Roche will also take home prizes at the 18th annual award show later this month.
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AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
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Lowe Roche wins at the Ogilvy Awards
The Toronto shop picked up three wins in New York, including Gold for its O.B. "Personal Apology" campaign.
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Top Cannes contenders: Creative Effectiveness
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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CASSIES Bronze: HSF targets apathetic boomers
The Heart and Stroke Foundation's "Make Health Last" campaign shows seniors how their last 10 years could be different.
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Arthritis Research Foundation shows the ‘Power of Movement’
Promoting the organization's fundraiser, the print, TV and radio campaign demonstrates the benefits of yoga to sufferers of the disease.
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BBDO and Cundari claim Best of Show at Bessies
The two shops claimed the top prizes while Taxi, Sid Lee, Grey and others took home Gold trophies and jackets at the 50th anniversary of the TVB's awards show.
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Agency of the Year: watch the videos
Missed the show last night? Check out some of the hilarious showreels from John St., Rethink, Leo Burnett, Taxi and more shortlisted candidates.
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Canada’s big winners at the London International Awards
DDB Canada, Anomaly Toronto, Leo Burnett, JWT and MacLaren McCann are among the agencies to take home awards at this year's show.
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The next 3D evolution
Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.
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Lowe Roche and Grip win Gold at the One Show
The two agencies are joined by Cundari, the National Film Board, Trigger, Tribal DDB, Grey, John St. and Taxi in the winners' circle.
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Nine more shortlist mentions for Canada
Lg2, John St., Draftfcb and BBDO are among the group of agencies that have a shot at taking home a Cannes Lion in Film.
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Canada wins 16 more Lions, including Gold
Tribal DDB and McDonald's won three Lions, including the country's first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.
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Canada nabs shortlist mentions in Cyber, Radio and Design
Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.
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Canada gets two Direct Lions shortlist mentions
Tribal DDB for McDonald’s Canada and Lowe Roche for work with Pfaff Auto.
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AToMiC Awards: Getting up close and (very) personal
PFAFF, WWF and Google offer personalized experiences to woo consumers.
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Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners' circle.
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Lymphoma Foundation Canada rebrands
The non-profit is rebranding as Lymphoma Canada and rolling out a new logo and website.
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AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
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JP Gravina and Simon Craig join BBDO
The duo move to senior roles at the Toronto agency from positions as ACDs at Lowe Roche.
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Heart and Stroke Foundation works with time
The organization has launched a new campaign that urges Canadian baby boomers to take action and "Make Health Last."
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Creative Report Card: Big campaign winners
Beyond Cundari’s Pain Squad, who racked up award stage frequent flyer miles for a single campaign this year?
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CASSIES Silver: Heart & Stroke makes death wait
The non-profit’s haunting message alerts Canadians to the risks of heart disease.
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Lowe Roche wins Johnson Insurance
The Toronto agency picked up the St. John's-based account following a multi-step fall review.
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Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy as well as its plans for another hire and a new training program.
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O.B. gets even more personal
The brand launches its newest campaign called "Endless Celebration."
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AOY Honourable mention: Lowe Roche’s key to innovation
The agency seeks strategies agnostic of any discipline.
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Old school innovation
Not all attention-grabbing, clutter-busting ‘firsts’ involve tech.
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Johnson & Johnson conducts global creative review
JWT, Taxi, DDB, Lowe Roche and Proximity could be affected by Johnson & Johnson's reshuffling.
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BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles' "Touch the Untouchable" and O.B.'s "Personal Apology" take home the first Canadian hardware in Promo and PR, respectively.
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Canada picks up 30 shortlist mentions
Today's Media, Mobile, Press and Outdoor shortlist mentions bring Canada's chances at Lions to 33 in total.
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Lowe Roche on the Cannes PR shortlist
The agency has a chance at a Lion for its 'Personal Apology' spot for O.B., joining BBDO and Leo Burnett as candidates for hardware.
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One Show Entertainment Award finalists announced
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
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Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.
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Clio winners announced
BBDO, Cundari, Lowe Roche and Taxi win Gold at the international award show.
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BBDO picks up eight CLIO nods
DDB, Lowe Roche and Cundari are among the other Canadian CLIO nominees for 2012, while Leo Burnett leads the pack for One Show nominations.
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Purina Cat Chow shows its ‘Cattitude’
The brand is refocusing its message with the launch of a new multi-platform campaign.
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TFO’s iconic update
Lowe Roche gives Télévision Française Ontario a modern makeover.
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Miele’s open Haus at IDS
The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
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O.B. sends a personal apology
The Johnson & Johnson brand sends its regrets about a distribution problem through a personalized video with the help of Lowe Roche.
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The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
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Contagion infects Toronto
Warner Bros. Canada takes a "viral" approach to marketing its newest sci-fi film.
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Yes, even polar bears get sick of icebergs
Yes, even polar bears get sick of icebergs
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Cumbersome
Coffee Crisp - Cumbersome, by Lowe Roche
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The Story of Raymond
Mercedes Benz - The Story of Raymond, by Lowe Roche
