General Mills
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Ranking 2020
2019 Rank
#241The Work
General Mills brings back its colour-changing spoons
Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers
Pizza Pops gets weird again with its fans
Honey Nut Cheerios tells a story about bees
In the News
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Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
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McCormick and General Mills team up to tempt spice seekers
Frank's RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
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Waiter, there’s shrimp in my cereal
Proof's Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.
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Putting silos on the sideline
John Bradley and Carrie Bradley explain why having spent 2020 on the "fourth line" might make marketers realize their work is a team effort.
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General Mills is ‘rebuilding’ its marketing spending
The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.
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Yop targets convention-breaking teens
With "For the Better," the yogurt brand takes a stand for youth working to change the world.
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General Mills runs character-themed sock promotion
A national in-store program leverages popular mascots from the CPG co's biggest cereal brands.
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PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
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Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette's campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
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Shopper Innovation Awards Grand Prix: The cause effect
General Mills and Cossette take the top prize for Honey Nut Cheerios and "Bring Back the Bees."
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Jason Doolan to leave General Mills
The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.
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Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
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CASSIES Bronze: Rediscovering Nature Valley
Cossette's campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
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Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
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Strategy Awards 2016 shortlists: Part Four
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
