General Mills brings back its colour-changing spoons
Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers
Pizza Pops gets weird again with its fans
Honey Nut Cheerios tells a story about bees
In the News
Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
McCormick and General Mills team up to tempt spice seekers
Frank's RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
Waiter, there’s shrimp in my cereal
Proof's Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.
Putting silos on the sideline
John Bradley and Carrie Bradley explain why having spent 2020 on the "fourth line" might make marketers realize their work is a team effort.
General Mills is ‘rebuilding’ its marketing spending
The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.
Yop targets convention-breaking teens
With "For the Better," the yogurt brand takes a stand for youth working to change the world.
General Mills runs character-themed sock promotion
A national in-store program leverages popular mascots from the CPG co's biggest cereal brands.
PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette's campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
Shopper Innovation Awards Grand Prix: The cause effect
General Mills and Cossette take the top prize for Honey Nut Cheerios and "Bring Back the Bees."
Jason Doolan to leave General Mills
The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.
Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
CASSIES Bronze: Rediscovering Nature Valley
Cossette's campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
Strategy Awards 2016 shortlists: Part Four
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.