PHD
Company Info
Award-Winning Talent 2025
The Work
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In the News
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PHD: An intelligent transformation
PHD Canada is embracing a new era – one reshaped by leadership, redefined by strategy and refocused on intelligent growth. ...
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Metrolinx is advocating for “a new kind of screen time”
GTA transit agency Metrolinx is encouraging parents and kids to put down their screens and see the world from a ...
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Tennis legend voices support of PWHL in new Scotiabank work
Founding PWHL sponsor Scotiabank is celebrating the new women’s hockey league with the voice of a tennis legend and advocate ...
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A look at the 2023 Media AOY winners
The work that led to PHD, UM and Cossette Media winning an Agency of the Year title.
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Liquid I.V. looks for solid performance in Canada
The Unilever hydration brand is doing festival sampling and coming to Costco.
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Dove rolls out its first refillable deodorant
Unilever again explores the possibilities of purpose-driven deodorant by tapping into the circular economy.
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Hellmann’s pop-up restaurant is tied to a major CSR pillar
In addition to showing off an on-trend product, Savour's menu re-purposes foods that frequently go to waste.
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2022 Media AOY Silver: PHD leads with purpose (and lots of good intel)
The agency has invested in senior-level expertise, data analysis and creative.
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Bodacious finds a perfect partner in Shiseido
The wine and makeup brands are co-promoting a makeup giveaway to help Canadians be their confident selves again.
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How Nic Laloux is enticing Gen Z with vintage POS
From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.
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Butterfinger has a crispety, crunchety shopper campaign
The brand's return to Canada focuses on the differentiation that comes with its recipe and ready-to-go credentials.
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Here are the 2020 Media Agency of the Year winners
This year, it's Touche!, PHD and UM that have earned top honours in the media discipline.
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2020 Media AOY Silver: PHD taps into the art of science
Under a new global vision, the agency encourages clients to go beyond incremental jumps and aim for “disproportionate returns."
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Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
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Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
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Media AOY Bronze: PHD Canada digs deep into data
The media agency is looking to the future with a bevy of new hires and clients.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
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Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU's General Data Protection Regulation comes into effect.
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Data is the key to future consumer interaction
As painful as it can be, PHD's Craig Atkinson says companies need to share data internally to be future-ready.
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Home Hardware debuts new brand positioning
The retailer goes after a younger demographic with a new tagline centred on its know-how.
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Ontario Tourism’s CMO takes over as president
Lisa LaVecchia's priorities and expectations for marketing the province in 2017
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Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
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Agency of the Year 2016 winners revealed
Take a look at who took home the big prizes at this year's show and the work that clinched the wins.
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Keurig makes things simple
A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.
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What happens when the kids are in charge?
The Government of Ontario wants parents to realize what might happen if children are left to solve the climate change challenge.
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Brunet’s new (app)etite
This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it's rolled out an app to help.
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Up to the Minute: Mackie Biernacki wins retail client
Plus: promotions and changes at TP1and Substance, plus more news you might have missed this week.
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Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
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Home Hardware’s home run surprise
Little Leaguers get a big shock from the Toronto Blue Jays in the retailer's new promotion.
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Up to the Minute: One Show submission changes
Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.
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The primetime jungle heats up
In today's PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
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Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
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Grolsch’s creative connections
Don't let this European beer's 400 years fool you. It's stayed fresh, thanks to collaborations with contemporary artists and forward-thinking partners, like Vice.
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Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
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Sun Life: 150 years of making life brighter
How the financial company with humble Canadian roots has become an international powerhouse.
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CASSIES Gold: Hellmann’s stays real
The Unilever brand shed its "junk-in-a-jar" perception with a focus on simple ingredients and real food.
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CASSIES Gold: Boston Pizza finds its happy place
Bringing a fun spin to classic and fictional characters, "Here to Make You Happy" delivered notable growth for the resto.
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CASSIES Bronze: BP’s wacky rib campaign nets serious results
From an unbranded Rib Stain Camo to the Ribnecks characters, Boston Pizza saw an ROI of 124%.
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Creating a collective voice of dissent
YWCA's new campaign hopes to convince people that it's okay to say violence against women is #NotOkay.
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MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner's big year: including the addition of a new tech-focused division and a data-driven planning model.
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Media Directors of the Year: Courtemanche and Warring tie for tops
We couldn't pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.
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MAOY Silver: Planning for success at PHD
The agency breaks down the barriers in its approach to media.
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Google trends the World Cup in real time
With ever-changing murals, the tech giant is showing off what people are searching during the soccer competition.
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Specialty TV’s survival plan
As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.
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Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
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Media Director of the Year and Next Media Star
Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.
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Ad Week blog: Turning work into a game
PHD's Mark Holden presented the agency's theories on gamification and how it has turned the way it works into one massively multi-player game.
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Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, an expert panel predicts the winners and losers for the upcoming season.
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Hellmann’s: 100 years of keeping it real
How the brand has stayed true to its positioning through a century of change.
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Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
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Wonga launches in Canada
The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.
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Old school innovation
Not all attention-grabbing, clutter-busting ‘firsts’ involve tech.
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Boston Pizza goes boneless
The restaurant is looking to build on last year's success in wing sales, with a new campaign and fictional character.
