Sport Chek creates a checklist for inspiring everyday athletes
2019 MOY: Susan O’Brien streamlines Canadian Tire
Sport Chek takes more inclusive approach to sport
Strategy’s most read of 2018: The Olympics
In the News
How Sport Chek is preparing for the winter
The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
2019 Strategy Awards: Content flows from data stream
How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.
Sport Chek opens up concept store just for kids
The retailer targets parents seeking fashion for active youth with a location at Toronto's Vaughan Mills shopping centre.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
Sport Chek opens women-focused concept store
The Calgary location is a first for the retailer as it looks to recognize its female shoppers.
Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
New Balance finds your stride
The brand brings its 3D scan experience for runners and other athletes to Sport Chek's newest flagship.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Check it out: Sport Chek celebrates the #GreatOnes
A new spot narrated by Wayne Gretzky uses real footage to show the power of a father's support.
Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors' playoff run.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Sport Chek slows down
The retailer's "spring training" platform targeted at women takes a different approach to show the path to physical betterment.
Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.