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Montréal QC, H1Y 3L1
585 Charest Blvd. East, 8th Floor
Québec QC, G1K 3J2
161 Liberty Street, Suite 300
Toronto ON, M6K 3G3
GSoft takes a personal approach to B2B marketing
Montreal turns to locals to show off its ‘vibe’
Will Dr Pepper’s new ‘outlandish’ platform resurrect the brand?
Danone plays on two heritages to boost Oikos
In the News
Why a board of directors is a big deal for Lg2
The agency sees the governance model as a way to foster growth and talent development while remaining independent.
Domino’s Pizza taps Lg2 as its Canadian AOR
The agency will lead creative and strategy for the pizza QSR, which is looking to grow its business in this market.
Lg2 wins two Grand Prix at Idea Awards
Glassroom, Tonic DNA and Principal were also among those winning the top prize across different categories.
Catelli pasta gets a new look that’s easier to navigate
The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.
Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
Meet the 2022 Canadian Young Lions
This year's Gold winners have received a trip to Cannes Lions and will compete in the global competition.
Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
The NoLo (craft) beer wars heat up
Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.
SAAQ’s Patrice Letendre goes for cutting edge creativity
Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.
2021 Design AOY Silver: Lg2′s brand experience touch
CEO Claude Auchu on why his agency has evolved to be in the business of "progress, sustainable growth and brand experience."
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
How the pandemic has changed business for Worldwide Partners
Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.
Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
The consumer personas emerging from the pandemic
From the 'apprehensive' to the 'comfortable,' research from Leger and Lg2 detail the new dominant consumer segments.