Lg2
Company Info
Agencies
Ranking 2022
2021 Rank
#4Address:
Montréal
4051 Molson Street, Suite 100
Montréal QC, H1Y 3L1
Phone: 514-281-8901
Québec
585 Charest Blvd. East, 8th Floor
Québec QC, G1K 3J2
Phone: 418-263-8901
Toronto
161 Liberty Street, Suite 300
Toronto ON, M6K 3G3
Phone: 416-533-8901
Award-Winning Clients 2022
Award-Winning Talent 2022
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Favuzzi embraces Italians’ notoriously picky food gripes
GSoft takes a personal approach to B2B marketing
Montreal turns to locals to show off its ‘vibe’
Will Dr Pepper’s new ‘outlandish’ platform resurrect the brand?
In the News
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Quebec Dairy Farmers start a wine bar to promote cheese
Housed at Institut de tourisme et d'hotellerie du Quebec, Blanc Bec aims to keep local products on-trend.
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Why a board of directors is a big deal for Lg2
The agency sees the governance model as a way to foster growth and talent development while remaining independent.
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Domino’s Pizza taps Lg2 as its Canadian AOR
The agency will lead creative and strategy for the pizza QSR, which is looking to grow its business in this market.
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Lg2 wins two Grand Prix at Idea Awards
Glassroom, Tonic DNA and Principal were also among those winning the top prize across different categories.
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Catelli pasta gets a new look that’s easier to navigate
The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.
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Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
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Meet the 2022 Canadian Young Lions
This year's Gold winners have received a trip to Cannes Lions and will compete in the global competition.
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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The NoLo (craft) beer wars heat up
Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.
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SAAQ’s Patrice Letendre goes for cutting edge creativity
Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.
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2021 Design AOY Silver: Lg2′s brand experience touch
CEO Claude Auchu on why his agency has evolved to be in the business of "progress, sustainable growth and brand experience."
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Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
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How the pandemic has changed business for Worldwide Partners
Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.
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Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
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Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
