McCormick promotes buying local with crowdsourced art
American Express zeroes in on storytelling
Sobeys turns the family spirit of the holidays into a reason to give back
Why GoDaddy is passing the baton to entrepreneurs
In the News
Baileys branches out from coffee
A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.
Mia Pearson to retire from MSL and North Strategic
After 30 years in the industry, she is passing leadership to longtime business partner Justin Creally and a team of agency vets.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French's and Club House's ties with Food Banks Canada, as it continues a content-led digital pivot.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
BMW dresses up luxury real estate
A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
Publicis brings Montreal agencies into one office
The new "Pool" model will allow the company to create collaborative working groups based around expertise, not agency brand.
BMW expands relationship with North Strategic
The agency becomes the automaker's PR AOR, extending its mandate beyond social and influencer relations.
Up to the Minute: Abacus hires CRO
Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.
Publicis Groupe suspends all awards participation
Promotional budgets are being diverted from industry events to an internal AI assistant.
North Strategic wins Ticketmaster
The event ticket seller names its first PR agency in Canada.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Up to the Minute: BICOM gets new managing director
Plus, client wins for North Strategic and Kwittken, GroupM's new CMO and more news you may have missed.