Folgers tries to clean up its ‘bad reputation’
GoDaddy Canada leans in to being ‘Unstoppable’
Ritual cooks up a fresh post-pandemic positioning
Canada Goose launches footwear with a show of force
In the News
MSL names Lauren Thomson as new creative VP
The promotion rounds out a year that has included 20 new staff and assignments with GM, Google and P&G.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French's address preventing hunger at schools ahead of Thanksgiving.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington's is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
MSL and North name new CEO and presidents
As Justin Creally prepares to retire, three agency veterans take over leadership.
Baileys branches out from coffee
A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.
Mia Pearson to retire from MSL and North Strategic
After 30 years in the industry, she is passing leadership to longtime business partner Justin Creally and a team of agency vets.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French's and Club House's ties with Food Banks Canada, as it continues a content-led digital pivot.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
BMW dresses up luxury real estate
A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
Publicis brings Montreal agencies into one office
The new "Pool" model will allow the company to create collaborative working groups based around expertise, not agency brand.
BMW expands relationship with North Strategic
The agency becomes the automaker's PR AOR, extending its mandate beyond social and influencer relations.