Anomaly
Company Info
Agencies
Ranking 2025
2024 Rank
#35Address:
46 Spadina Ave, Suite 200
Toronto ON, M5V 2H8
Phone: +1 647 547 3440
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Budweiser channels Edmonton’s can-do spirit with Messier tribute
Mayana champions public breastfeeding
Bud Light turns to country music to connect with local consumers
SVNS Hard 7Up plots national campaign to launch new drink
In the News
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Pepsi reconnects with Oilers by going orange
Pepsi has swapped its trademark colour to orange and re-established a partnership with Hall of Famer Grant Fuhr to announce ...
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Industry Moves: Anomaly grows by three
Plus, Edery & Lord named new PR AOR for Bubble Planet.
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Industry Moves: Saputo to transition to new CEO this summer
Plus, personnel moves at Anomaly and Jackman.
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Industry Moves: PepsiCo Beverages Canada gets a new president
Plus, Anomaly names new head of transformation.
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What keeps Labatt’s Andrew Oosterhuis up at night?
From C-Suite: The VP of marketing is looking to partner with a QSR to reach the sober-curious.
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New creative director among appointments at Anomaly
Hiring Vinay Parmar and making promotions in creative and client services is a response to new business and organic growth.
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RTD challenger Crawler comes to the LCBO
The "porch crawler" RTD, a blend of vodka, gin and a splash of beer, is looking to carve out a premium niche.
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Anomaly wins Gold at Campaign’s Agency of the Year Global
The agency was recognized in the Global Diversity and Inclusion Initiative category.
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Anomaly Toronto deepens its strategic bench
Mak Kattan and Paul Lipson have been promoted, while Kira Montgomery has been hired to co-lead the department.
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Solutions designed for good
Anomaly's broad scope and value-based approach allows it to innovate for brands (and maybe improve the world).
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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Israella Kobla’s new look came from Anomaly’s BIPOC business program
Equal Advantage aims to "level the playing field" by giving brands free creative services.
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Hershey makes a splash with new Cookies ‘N’ Creme in store promo
The confectionery is seeing increased marketing support as more competitors encroach on the category.
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Bud Light is offering free waxing to get ready for the summer
Playing off its "smooth" messaging, the brand helps Canadians get into a sense of normalcy.
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Oh Henry! debuts a new, felt-covered face of its brand
Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand's future activities.
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Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
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2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
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Up to the Minute: Anomaly adds to exec team
Plus, NABS creates a health plan for freelancers and Folk retains EDC account.
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Bud Light makes a doc about inequality among DJs
When past music marketing revealed women didn't have a voice in the industry, the brand adapted its strategy to address the issue.
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Hershey crowd-sourced ideas for new ice cream bars
Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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2019 Strategy Awards: Pot brands speak up in OOH campaigns
Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
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The Agency A List: Anomaly
Living up to its name with innovation and insight
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2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.
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Anomaly Toronto names first chief strategy officer
Laura Rowan joins from the agency's New York office to grow its capabilities.
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Creative confectionary brands
Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.
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MOY 2019: Anne-Marie LaBerge takes BRP on a ride
The marketer is transforming the recreational vehicle company from product-driven to experience-led.
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Anomaly wins Ancestry
The agency's Toronto team is part of a multi-office appointment aimed at driving growth for the genealogy service.
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Anomaly Toronto names new president
Candace Borland takes on a greater leadership role in the office, following significant growth and new client wins.
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Anomaly, Rethink take Gold at Clio Sports
Projects for Budweiser and Sports Experts were among the work recognized at the awards show.
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Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
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Anne-Marie LaBerge’s quest for a more human brand
BRP's search for more unified branding looks to better connect with its fans and find new business opportunities.
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2017 Strategy Awards: Budweiser lights up
The brand reached hockey fans with a game-synced beer glass that lit up with each goal.
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Mass Minority hires its first president
Brent Rivard joins from New York's Anomaly to help tighten operations at the company.
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Oh Henry wants you to ‘crack a wrapper’
Some creative packaging and a social push kicks off a summer of millennial outreach.
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Anomaly, Cleansheet stand tall at Clios Sports
Seven Canadian agencies took home hardware for their best sports-related work.
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Inside Bud Light’s celebrity-filled living room
DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.
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BRP consolidates with Anomaly
The agency will handle global work for iconic off-road brands including Ski-Doo, Sea-Doo and Can-Am.
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Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month's show.
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Anomaly partners with Montreal’s Mith Media
The agency strengthens its connection to Quebec and adds digital media and influencer expertise to its talent pool.
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CASSIES Silver: Shock Top has no filter
Anomaly and Shock Top made the most of an orange slice with an attitude.
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CASSIES Silver: Spotify’s musical locales
Anomaly and the music streaming service created friendly neighbourhood playlists.
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Anomaly wins Kobo
Work on a new campaign is already underway as the e-reading brand looks to build its awareness.
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Anomaly makes a pair of senior hires
A new head of production and a director of talent and culture join the agency's Toronto office.
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Strategy Awards 2016 shortlists: Part Five
We're rolling out all the contenders leading up to tomorrow's gala. Today, we feature the Launch and Niche Strategy categories.
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Anomaly adds two to leadership team
Founding staff Candace Borland and Dion Aralihalli are named managing directors of the agency's Toronto office.
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Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
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Shopper Innovation Awards: Shock Top literally speaks for itself
The beer brand broke through with a fast-talking orange slice.
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CASSIES Bronze: Kraft brings Hockeyville south of the border
The food brand gave passionate U.S. hockey communities a way to show their pride.
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CASSIES Bronze: Bud Light lives it up
The beer brand targeted millennials through bigger, better life experiences.
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CASSIES Silver: Johnnie Walker’s gentleman’s wager
The Scotch brand defines luxury as experience, with a little help from Jude Law.
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Marketers of the Year: Bottling beer success
Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.
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Two new creatives for Cossette
Former Anomaly and long-time BBDO creatives Craig McIntosh and Jaimes Zentil join the shop.
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Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
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MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
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Kraft Dinner account goes for a ride
The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.
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Rain43 expands its ranks
The agency has added 16 new staff members amid new wins and growing business from existing clients.
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Anomaly skates through school
The shop is working with an alternative high school, where students design and sell skateboards.
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Red Lion caps off hiring spree
It's not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.
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Krafting icons
We're rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians' deep connections with some of the country's most loved brands.
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Who wins the ad popularity contest?
Two homegrown spots made the cut for this year's most-viewed spots on YouTube.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Kraft adds another shop to its roster
Though the CPG hasn't done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.
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Exclusive: Leo Burnett wins Kraft business
The CPG is moving its "natural cheese" portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.
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25 years of Next Big Things
Hey, it's our birthday! Check out marketing and advertising highlights from the past quarter century.
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Jude Law and Giancarlo Giannini’s high-seas wager
Anomaly's ECD Dave Douglass shares the tale behind the short film for Johnnie Walker Blue Label.
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Kraft Dinner moves to Union
Just months after bowing a new brand platform by Anomaly, Kraft Canada is trying a new agency for the iconic food.
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Wintry creative and vintage designs win at Clio Sports
Goaaaal! Check out which Canadian agencies and sports teams scored big at last week's award show.
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Google trends the World Cup in real time
With ever-changing murals, the tech giant is showing off what people are searching during the soccer competition.
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Canada nabs three Golds at the Effies
BBDO and Grey Canada both picked up golden hardware at last night's award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.
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The power of wacky
Now trending: From talking horses to a sales associate "genie," it seems silly season is upon us in ad land.
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Kraft Dinner gets wacky
Working with its new AOR Anomaly, KD rolls out a new brand voice and target demo, going after consumers with a youthful state of mind.
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Bud Light partners with Digital Dreams fest
The summer concert is introducing RFID bracelets for cashless transactions and as a marketing opp for sponsors.
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Creative Report Card: Movers and shakers
Who were the big jumpers on the list this year? Who won Best in Show? A look at some standout agencies and work from the 2014 Report Card.
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CASSIES Gold: Budweiser puts on the Red Lights
The beer brand celebrated NHL goals with an innovative product that brought the excitment into consumers' homes.
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Consumers want brands to capture imagination: trend
Part two of JWT's Trend Report finds that immersive experiences and speaking in photos are fast-growing among Canadians.
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Tribal DDB and Anomaly take home a Silver Lion each
The agencies, which were recognized for their McDonald's and Budweiser campaigns, respectively, were the only Canadian contenders to snag prizes Monday evening in Cannes.
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Canada gets six shortlist mentions in Promo & Activation
Anomaly gets two nods for its Budweiser Red Lights, with Tribal DDB, Grip Limited, The Hive and John St. also grabbing spots on the list.
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Next Media Stars: Rick Kusch scores new beer moments
The UM media strategy supervisor is activating the moment between when a scored goal and fans jumping out of their seat with
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Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
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AutoTrader and DDB win CASSIES Grand Prix
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
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CASSIES Gold: Budweiser’s fan brew
The brewer crafts celebratory suds for the Winnipeg Jets’ return and gets national mileage.
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Anomaly wins Mexx
The agency has been awarded the global business for the retailer, working out of its Toronto and Amsterdam offices.
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The big pour-off
We asked Molson and Labatt to pick their best-of-the-year marketing efforts, and highlighted a few of our own, then asked industry experts to weigh in on this tasty battle.
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Updated: Bud Light chooses Anomaly for creative
The Labatt beer moves to the new Toronto agency, following a similar move by Budweiser back in June.
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Anomaly wins Mini account
After 10 years on the account, Taxi sells its last Mini after opting not to participate in the procurement process.
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Budweiser gives hockey fans a big payoff
The beer co has launched a contest and campaign which will give one person hockey tickets for life.
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Budweiser creates a ‘Super’ experience
The beer co's marketing manager reveals the strategy behind its Canadian Super Bowl spot.
