Bell Media
Company Info
Address:
Toronto
299 Queen St. West
Toronto, ON M5V 2Z5
Phone: 416.384.8000
Montréal
1800 McGill College, Suite 1600
Montréal, QC H3A 3J6
Phone: 514.939.5000
Vancouver
969 Robson St.
Vancouver, BC V6Z 1X5
Phone: 604.871.9000
The Work
Colorectal Cancer Canada launches a cutting-edge campaign
Bell Let’s Talk calls for improved access to mental health services
Raptor icons do colour commentary for the latest Google phone
Crave rebrands to reflect move into premium content
In the News
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Media giants and media buyers dive into the proliferation of ad tiers
The golden age of stream-vertising is coming to life across entertainment platforms.
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In Brief: McCann, Taxi add to production leadership
Plus, IDEA opens for entries and Sid Lee hires a new VP of growth.
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Content collabs powered by top media platforms and talent
Why the timing is right for Bell Media Brand Partnerships' integrated social opps.
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In Brief: Cheekbone and Sid Lee win first IDEA Award
Plus, Edelman wins AOR duties for Sol Cuisine and Match Marketing names new business development lead.
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ICA and Bell Media’s contest will celebrate diverse ads
The IDEA competition aims to prove that diversity in front of and behind the camera has benefits for business strategy.
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Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
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Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
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Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
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Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
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Who stood out in this year’s Carte Blanche contest?
The clever OOH ideas that earned some creative teams a free trip to Cannes.
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Fall TV 2017: What’s all the complaining about?
Media folk air their grievances. Broadcasters respond.
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Fall TV 2017: Specialty shifts its targeting
While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.
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What’s next in TV’s digital revolution
Canada's BDUs and networks are vying for eyeballs in the streaming wars.
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Fall TV 2017: Heartstrings and funny bones
Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.
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Fall TV 2017: Looking for action
From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.
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Carte Blanche winners rethink out-of-home
Check out the ideas that won three creative teams free media space for their clients (plus a trip to Cannes).
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Up to the Minute: Pomp & Circumstance picks up a L’Oreal brand
Plus, the CBC commits to more Cancon and more news you may have missed.
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Up to the Minute: DAC expands in Europe
Plus: Bell's latest acquisition, a new face at Twitter and more news you may have missed.
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Up to the Minute: DentsuBos’ newest client
Plus: The ACA's new board members, free feedback from CASSIES judges and more news you may have missed.
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Introducing the Canadian originals
While Canada's upfronts often emphasize broadcasters' U.S. acquisitions, their original series present unique opportunities.
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Jergens makes sure its humour translates
The brand creates a local voice with its new campaign targeting Francophone women.
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Mid-season TV checkup
From the return of the X-Files to a new Seth MacFarlane comedy, see what's in store for 2016.
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Disney’s Star Wars tease
A new pop-up store in Toronto adds to the film's hype ahead of its release.
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Kids Help Phone’s new voice
A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.
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Up to the Minute: Mackie Biernacki wins retail client
Plus: promotions and changes at TP1and Substance, plus more news you might have missed this week.
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Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
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The Source gets (more) hands-on
The retailer debuts its latest experiential location, based on consumers' desire to demo products.
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The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
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The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada's slew of specialty channels.
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Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
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Canada takes three more Lions (out of) home
Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.
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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
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Kevin Crull named CMO at Sprint
The former Bell Media president will relocate to the U.S. for the new role.
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Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
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Astral goes west with OOH competition
The creative competition for OOH advertising is now open to agencies in Calgary and Edmonton.
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Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
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AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year's best in creative, entertainment, tech and media innovation.
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Creating for the next generation
Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
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Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
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The fight for Fall TV
Compare and contrast the battle plans from each of the major networks as we head into the new fall season.
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Primetime faceoff: CTV carves out co-viewing
With U.S. creators switching the times of three top shows, the curveballs take centre stage in the broadcaster's new strategy.
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The little orphan that could
With killer plot lines and big buzz, Orphan Black is redefining what it means to be a Canadian specialty show.
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The battle’s on, everywhere
To win in digital, media cos have been busy beefing up catch-up services and launching original online content.
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New on the specialty dial
Check out the new shows the networks have up their sleeves to capture eyeballs.
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Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers' hands, which broadcaster will lead the pack?
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Canada picks up eight Lions
Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.
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CMA and CTV launch Super Bowl ad challenge
Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.
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BCON Expo 2014
Did you miss the branded content conference? Our photo gallery will make you feel like you were part of the action (sort of).
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Y&R and Ford snag a Platinum Crystal
Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night's Crystal Awards, celebrating the best in radio ads.
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The Game of Thrones’ new app puts fans in the picture
Users can take a "selfie" on the Iron Throne with Bell Media's campaign to promote the latest season.
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CASSIES Silver: Rouge FM transforms itself
The Quebec radio station modernized its image to reverse loss of share.
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The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.
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Specialty TV’s survival plan
As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.
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Jean Coutu installs an e-store window
The virtual store lets transit users shop with their smartphones and promotes the pharmacy's online boutique.
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CAMH starts a conversation
The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.
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The hits keep on coming
Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?
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2013 Brands of the Year revealed
DavidsTea, McDonald's, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.
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Brand partner of the year: Bell Media turns sponsors into TV stars
With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.
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Would you watch your own branded content?
Free Agency's Chris Unwin on why brands need to act like publishers.
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Networks take to the web
CTV, CBC and Shaw's Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here's a few to watch out for this season.
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Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners' circle.
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Brands stand up to bullies
As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
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AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
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Cirque du Soleil to cut 400 jobs
The job losses follow the Quebec-based entertainment giant cutting five live shows in the last year and launching a content production arm with Bell Media.
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Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
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Digital television complaint line
Strategy asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
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Net-working
How TV's big network brands are connecting with today's consumers.
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Rogers and BCE unwrap $1.32 billion deal for MLSE
Zenith's Sunni Boot weighs in on the deal, expected to add Canada's top pro TV sport properties to the schedules of TSN and Sportsnet.
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Fall TV: Pan Am targets travellers
Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.
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Bell Media appoints CMO
Steven Bickley, who has been with the company for six years, takes the marketing reins.
