Becel wants millennials to show off their ‘fridge goals’
Nordstrom enlists comedians as its latest models
American Express’ new unified, global brand
Why Heart & Stroke is seeing red
In the News
The Agency A List: Mindshare
Eternal upstart maximizes its talent
2019 SIA Awards: Shiny healthy people
Becel, Michelob and Enercare all tapped into the wellness craze to great effect.
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
Consumers remain loyal to Canadian retailers: report
New research by Mindshare lands as a number of established retailers retreat from the market.
Partnerships take Hellmann’s CSR work to the next level
The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.
Canada snags nine Effies
There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.
Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU's General Data Protection Regulation comes into effect.
The automaker is taking a page out of craft beer's book as it celebrates 50 years of fun-fast cars and energetic marketing.
Combining tech and shopper marketing
How some of this year's SIA winners used filters, bots and loyalty apps to connect with customers.
CASSIES Bronze: Manulife reveals the mortgage truth
DentsuBos and Mindshare helped the brand "Uncover the Mortgage Truth" and win a medal in the Underdog category.
2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
Agency of the Year 2017: Insights from the podium
A deeper look at how Lg2, No Fixed Address, Mindshare and Citizen Relations scored Bronze at this year's awards.
Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
Verdict: Air Canada’s social 150 push
The air carrier's head of brand on the strategy behind its most successful social campaign to date.
Mott’s mixes up the Caesar
A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.