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Budweiser brings back “Whassup” for Canadian Super Bowl spot
Powerade shows how sport empowers athletes
Google uses its tech to help Ronald McDonald House
Tech in Action: ACE Bakery takes an anti-tech approach
In the News
D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans "#GetThatBread."
Mosaic bolsters its creative ranks
Group CD Laura Serra is among the recent additions to the agency as it continues to build a more holistic approach.
View from the C-Suite: Andrew Peller’s new consumer-centric strategy
EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.
Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
AToMiC 2019: The reality of tech
FCB and Mosaic used technology with the aim of changing and saving lives.
Weston Foods launches a pop-up ‘for second chances’
An activation for Dave's Killer Bread plays on the brand's origin story to support former convicts and at-risk communities.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
Children’s Wish Foundation dials up the intensity
An apparel line and new video honour the memory of a wish recipient to inspire donors to fight together.
Jean Richer joins Up Cannabis
The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.
CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
The BMO Effect
With Canada's first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.