John St.
Company Info
Address:
Toronto
172 John St.
Toronto ON, M5T1X5
Phone: 416.348.0048
Montreal
215, rue Saint-Jacques Bureau 333
Montreal QC, H2Y 1M6
Phone: 514.313.1553
The Work
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In the News
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Agency Wins: New business for John St., Chimera and Langton
John St. wins Entain business John St. has snagged Entain Operations’ AOR business following an eight-agency competitive pitch process. Entain Operations is ...
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Home Hardware and The Weather Network launch AI-powered ads
The ads display retail promotions alongside the summer weather forecast.
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John St. names Krystle Mullin CCO
Mullin was most recently ECD at Edelman.
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Boston Pizza names Camp Jefferson as new AOR
The casual dining chain will aim for 'true collaboration' with the agency.
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Why marketers should resist short-term strategies
An ICA report finds quick-fix marketing leads to weaker, less profitable brands.
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Most-read of 2022: Agencies
From new shops opening their doors to big executive moves, here are the agency stories readers were most interested in.
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ACTRA begins targeting agencies over labour dispute
The actor's union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
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John St. names new executive team ahead of CEO departure
The agency has also made numerous promotions and hires across departments to support a trio of business wins.
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Rethink, OneMethod win big at The One Show
Juniper Park\TBWA, John St. and Sid Lee also picked up Gold Pencils.
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Megan Towers departs from John St.
The agency's chief strategy officer first joined in 2007.
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Ogilvy unifies its Canadian leadership team
The agency is creating a single executive group that will oversee operations in its Montreal, Quebec City and Toronto offices.
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Angus Tucker departs from Theo
The agency's founding CCO has decided to "take a break," with a successor to be named in the near future.
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Lob launches a rebrand built on emotion
The new look for the bocce-golf attraction calls out the feelings players experience while playing the game.
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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze
Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.
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How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.
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Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
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2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger's CMO turned CPG tropes on their head.
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Most-read of 2020: Brands
Turning "Haulers" into heroes and bringing competitors together were some of the most popular stories from Canada's marketers.
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Most-read of 2020: Agencies
The most popular stories out of Canada's shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
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John St. names Cher Campbell CCO as Angus Tucker steps away
The agency co-founder is shifting his focus to Theo, WPP's dedicated Rogers unit.
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DoorDash tries to get its place in Canada’s ‘flavourhoods’
The food delivery app's first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.
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Mo Bofill joins 123w to establish a Toronto office
The Vancouver agency's new partner will help it expand its design-led approach.
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Design lead prepares to leave John St.
Executive design director Mo Bofill is planning to start a new venture in the fall.
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Rogers integrates creative and media work with WPP
The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.
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No Name’s simple, sarcastic campaign wins top SIA Award
The Grand Prix winner and other medal takers were unveiled on social as part of strategy's first-ever virtual gala.
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Brand thinkers make the industry go ’round
Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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What propelled this year’s 2019 Agency of the Year winners
How the country's top shops are taking new perspectives on creative work and planning for continued success.
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2019 AOY Bronze: John St. is an Agency of the Year
The agency "brand thinker" is also collaborating with clients in a new rapid-fire creative process.
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2019 Strategy Awards: Brand strategies that changed the game
Turnaround strategies that helped change consumer perceptions of No Frills, Motrin and the Terry Fox Foundation.
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Who is in the running for Design Agency of the Year?
The final shortlist for 2019 covers the shops looking to be awarded for their visual work.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Rethink, Zulu top agencies at Communication Arts
John St. and Cossette were also stand-outs among the 24 Canadian winners in this year's advertising competition.
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KFC Canada picks John St. as new AOR
The agency takes over all elements of the QSR's creative, ending a nine-year relationship with Grip.
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Cannes 2019: Two nods for Canada in Sustainable Development
The festival's final shortlist, recognizing work that positively impacts the world, brought nominations for John St. and Rethink.
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Cannes 2019: The Great White North lands in Outdoor
Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.
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2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger 'hauled' home the Grand Prix.
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2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
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To make things better, make better things
Publisher Mary Maddever on why industry shifts haven't changed a marketer's core role: solving problems creatively.
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The winds of change
Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.
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Here are the 2018 Agency of the Year showreels
This year's shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
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Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
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Eight Health Lion noms for Canada
Cossette, John St. and Grey are in the running for a Lion across categories that span fundraising and brand-led education.
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Weekend Reading: What it takes to brand an agency
How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.
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CASSIES Bronze: Ontario changes the distracted driving narrative
The Ministry of Transportation and John St. won a Cause medal for powerfully demonstrating the devastating consequences of texting and driving.
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Agency Holiday Cards 2017
From chatbots to customized drinks and fake conference calls, here's how the industry has been spreading holiday cheer.
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2017 Strategy Awards: PC connects consumers over food
The "Eat Together" movement highlighted the personal connections that can be made over food.
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2017 Strategy Awards: Cashmere confronts shy bladders
Devices that live-streamed music were installed in public washrooms to break the silence.
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Two John St. founding partners to leave the agency
New executives step up as the WPP-owned shop readies for its next chapter.
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Here is the Digital Agency of the Year shortlist
These 14 agencies are still in the running for DAOY.
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Cannes 2017: Five more Lions for Canada in Radio and Film Craft
John St., Cossette and Sid Lee collect more awards for the country on the festival's penultimate day.
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John St. announces new creative leaders
The agency hires Paul Little and promotes Cedric Audet to senior roles.
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Cossette wins Yellow Pencil at D&AD
The agency's SickKids work led Canadian winners at this year's show, where nine agencies combined for 20 Pencils.
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Former John St. directors start new agency
Niall Kelly and Jason Last have launched Conflict, aimed at helping clients embrace cultural tension.
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Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month's show.
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Home Hardware debuts new brand positioning
The retailer goes after a younger demographic with a new tagline centred on its know-how.
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The Contenders: The best of Film and Integrated
Our final look at this year's awards favourites examines likely standouts in two marquee categories.
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The Contenders: Tech that packed a punch
Our look at this year's award show hopefuls continues with work that used technology to bring insights to life.
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Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
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JP Wiser’s moves to No Fixed Address
Changing category dynamics prompted the whisky brand to switch up its AOR.
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Which ads did Canadians watch most in 2016?
WestJet, Zag Bank and Tropicana Canada find places in YouTube's annual ranking of the year's top spots.
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AOY Bronze: John St. ignites its digital offering
The agency has added an in-house production studio and is in the process of integrating its digital unit across its departments.
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Strategy Awards 2016 shortlists: Part Six
We're rolling out all the contenders leading up tonight's gala. Today, we feature the final Challenger Strategy category.
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Home Hardware selects John St.
The independent home improvement retail chain looks to refresh its creative thinking after a review over the summer.
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Tribal Worldwide Canada brings on a new ECD
Marketa Krivy joins the shop from John St. to lead the creative team in Toronto.
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Check it out: A clever phone hack
The Ministry of Transportation goes back to basics to stop texting and driving.
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It all happened so fast
The Government of Ontario's newest distracted driving ad reminds people two seconds is all it takes.
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Cannes roundup 2016: All the shortlists in one place
In addition to Canada's one Health Lion, the country nabs 61 shortlist noms as the festival gets under way.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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Cannes 2016: Canada picks up 28 shortlist nods
Five categories including Promo, Print and Glass were announced, with Canadians having a particularly strong showing in Radio and Direct.
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AToMiC Awards: Getting personal on social
Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.
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First round of Carte Blanche winners announced
These OOH ideas won their clients $50,000 to execute them on Astral's network.
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PC Organics brings babies to the table
A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.
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Cannes Contenders 2016: Campaigns creating buzz
From bees to banking, check out some of the campaigns that industry folks think will roar.
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Schneiders’ traditional refresh
The 125-year-old brand revamps its look while paying homage to its heritage.
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Creative Report Card: This year’s creative climbers
New entrants and some of this year’s biggest movers and shakers.
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CASSIES Bronze: Mitsubishi backs up its promise
The car brand re-introduced itself to consumers and enjoyed months of record sales.
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Up to the Minute: Klick Health makes three senior hires
Plus: 180LA picks up two Canadian ex-pats and more news you might have missed.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Watch all of the AOY videos
The shortlisted agencies show us the funny in videos created for strategy's Agency of the Year Awards gala.
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Just #CoverTheAthlete, please
John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.
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It’s all about the little things for Mitsubishi
Featuring 102 pieces of micro-content, a new campaign showcases all the changes in the latest Outlander.
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Next Big Things: Data will drive a better experience
The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.
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Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
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Stanfield’s picks Extreme
The underwear brand brings its agency work back to the Maritimes.
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Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
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Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
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Canada has 11 more chances in Cannes
Our country picks up noms in Film Craft, Branded Content and Titanium and Integrated.
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John St. picks up two more senior creatives
Marketa Krivy joins as CD on the new Shoppers Drug Mart account, along with Mooren Bofill as design director.
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Leo Burnett Toronto wins the internet
The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.
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Shopping for shape
Why an e-boutique from John St.'s Mavis Huntley is a good fit for women.
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Up to the minute: Target Marketing goes back to school
Plus: A new agency for Shoppers and more news you may have missed.
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Yes we Cannes: All about the kids
Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.
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Heinz to merge with Kraft
A deal backed by Tim Hortons owner 3G Capital and Warren Buffett will create North America's third-largest food company.
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Record number of Canadians named Cannes jurors
Ten Canadians, including Grey's Patrick Scissons and Wax's Monique Gamache, will sit on juries this year.
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John St. hires three, with more to come
The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.
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CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
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CASSIES Silver: Ivanhoe Cambridge encourages closet cleaning
The shopping centre owner increased Black Friday traffic, while getting consumers to make space for new purchases.
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CASSIES Silver: Maple Leaf changes lives with bacon
Eschewing the typical male target, the brand showed mom how bacon can make her days easier.
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Zulu execs leave to start The Garden
Former Zulu ECD Shane Ogilvie and executive planner Shari Walczak are looking beyond advertising to solve brand problems with their new model.
