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Benchmark is next in Home Hardware’s plan to build up private brands
KFC believes the Double Down’s reputation precedes it
Boston Pizza offers a refresher on how to eat on patios
KFC fires another salvo in the ‘chicken sandwich wars’
In the News
Lob launches a rebrand built on emotion
The new look for the bocce-golf attraction calls out the feelings players experience while playing the game.
Cannes Lions 2021: Two Canadian teams win Young Lions Bronze
Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.
How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.
Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger's CMO turned CPG tropes on their head.
Most-read of 2020: Brands
Turning "Haulers" into heroes and bringing competitors together were some of the most popular stories from Canada's marketers.
Most-read of 2020: Agencies
The most popular stories out of Canada's shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
John St. names Cher Campbell CCO as Angus Tucker steps away
The agency co-founder is shifting his focus to Theo, WPP's dedicated Rogers unit.
DoorDash tries to get its place in Canada’s ‘flavourhoods’
The food delivery app's first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.
Mo Bofill joins 123w to establish a Toronto office
The Vancouver agency's new partner will help it expand its design-led approach.
Design lead prepares to leave John St.
Executive design director Mo Bofill is planning to start a new venture in the fall.
Rogers integrates creative and media work with WPP
The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.
No Name’s simple, sarcastic campaign wins top SIA Award
The Grand Prix winner and other medal takers were unveiled on social as part of strategy's first-ever virtual gala.
Brand thinkers make the industry go ’round
Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.
Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.