Walmart
Company Info
The Work
Heinz dares Canadians to dip chips in ketchup
Barilla spreads the love to Canada ahead of Valentine’s Day
Walmart finds a lot of joy in one-stop shopping
How Walmart is leaning into its one-stop shop appeal
In the News
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The first rule of DEI: Don’t talk about DEI
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The first rule of ...
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Marketers on the Move: Walmart Canada promotes a director
Walmart Canada promotes senior marketer Stefanie Lennartz (Niewada), pictured above, is starting a new position as senior director of marketing for ...
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Walmart rolls out sensory-friendly hours nationally
Also, the retailer wraps up tests of its SmartShelf LCD product reviews signage in GTA location.
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Walmart grows its global marketing business
The retailer says it is expanding its data analytics platform, Walmart Luminate, to Canada.
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Walmart and TerraCycle to give reusable bags a second life
In 2022, the discount retailer eliminated single-use plastic shopping bags.
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Walmart sees strong global advertising and ecomm growth
The retailer is also seeing dividends from its hundreds of store remodels.
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Industry experts dissect Walmart’s RomCommerce
Was the retailing giant's first-of-its-kind wholly shoppable show a good or bad idea?
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In Brief: MSL Canada wins Walmart’s corporate comms
Plus, Labatt to distribute Duvernois' non-alcoholic cocktails and Camden picks up work with Via Capitale.
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Zavida targets college crowd with variety packs
The brand is rolling out half pallets in Walmart as part of a five-week shopper marketing program.
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Walmart gets a sales boost as shoppers prioritize ‘value and convenience’
Food sales remain strong, while retail media sales continue to grow.
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Back-to-school shopping is ramping up for parents
More spending is expected, with the shopping season getting earlier and earlier.
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Conservation group scolds grocers over salmon labels
SeaChoice found that most banners are slipping on seafood sustainability and relying on misleading labelling.
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In Brief: Full Punch adds three, promotes one
Plus, Lactalis names a new marketer for foodservice and Walmart makes more c-suite additions.
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Walmart’s global ad business spikes
Also, the company is reporting strength in Canadian private label.
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ACTRA calls for boycott of ‘union-busting brands’
The actors union is targeting Canadian Tire, M&M Food Market, McDonald's, Rogers, Walmart and H&R Block for working with agencies it says are engaged in a lockout.
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Corner Office Shifts: Canon finds a new CEO
Plus, a plant-based foods company created a position that aims to integrate four teams.
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Walmart Canada names new president and CEO
Gonzalo Gebara takes over the role after three years leading the retailer's operations in Chile.
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2022 Media AOY Gold: Starcom embraces the benefits of shared experience
To keep client relations strong, the agency went back to basics.
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Walmart beats expectations in Q2 as retail media continues to boom
The retailer had strong sales in Canada, as well as major growth in its ad business.
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How online reviews drive in-store purchases
Caddle analyzed thousands of reviews from Walmart.ca to see the impact user content has on decision-making.
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Corner Office Shifts: Walmart, Harvey’s and Warner Music
While the retailer shakes up its leadership team, the QSR and record label hand over their marketing departments to industry vets.
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Social Impact Report: Walmart ditches plastic bags
Plus, Cogeco plans to reach net zero emissions by 2050 and Gordon Food Service creates new unit for sustainable packaging.
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Cashing in on advancements in frictionless shopping
From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?
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Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
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Walmart is trying its own spin on ghost kitchens
The retailer teams up with Ghost Kitchen Brands to enhance its one-stop proposition with a range of restaurant options.
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Walmart adds to private labels with Italy’s Coop
The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an "everyday low price."
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What Canadians want to hear from brands right now
The latest wave of IMI's COVID-19 research also provides updates on how consumer shopping habits continue to shift.
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What’s in store for click-and-collect?
From retailers like IKEA to restaurants like Freshii, how brands are making sure "BOPIS" options can meet customers where they are.
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Bloom mattresses pop up at Walmart
The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer's stores in the lead-up to back-to-school.
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Walmart opens new Urban Supercentre concept
New technology, pop-ups and third-party partners are being tested to create a more convenient shopping experience.
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Mobile strategies at retail
At this year's Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
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How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
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Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
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Tech in Action: Walmart is testing self-driving delivery
A pilot with Ford is exploring how autonomous vehicles could play a role in purchasing everyday items.
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Why Kobo chose to partner with Walmart in the U.S.
The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.
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The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
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Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
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MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
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Who are Canada’s most trusted service brands?
BrandSpark's annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
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Walmart and Google partner on voice-powered shopping
The deal aims to help the retail giant close the gap on Amazon's early lead in voice.
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Canadian women choosing comfort over trends
A new survey gives a snapshot of how female consumers are shopping for fashion in the changing retail landscape.
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With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
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Walmart taps into personalization
The retailer teams up with a 3D printing company on a new holiday program.
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Goody brushes up its marketing
How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.
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What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
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Who are the most trusted retailers online?
Amazon dominated BrandSpark's Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
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AToMiC Awards: Know thy audience
From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.
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The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
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Who are Canada’s most trusted retailers?
From department stores to grocery, BrandSpark's research reveals those that inspire trust.
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Creating killer branded content: Five lessons from BCON Expo 2016
From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday's conference.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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Dumping delivery woes
How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.
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Tostitos rolls up its sleeves with Walmart
To support its new Rolls! SKU, the PepsiCo brand hones in on mom's pre-shop phase on the retailer's website.
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Razorfish hires omni-channel-focused director
The agency has hired Indigo's Jim Reynolds to bring client-side experience to its growing digital retail offering.
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Big retailers miss the mark on local foods
A new LoyaltyOne study reveals buying local is important to most Canadians, but obstacles unrelated to price prevail.
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Shopper Innovation Awards: Walmart’s flyer becomes wearable
The retailer created pajama flyers to make shopping even more convenient.
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The next big things in retail
As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.
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Betting big on shopper marketing
Seen some bad POS recently? Hunter Straker's Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.
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How YouTube is changing the face of toy marketing
Eight-year-old online influencers are holding the power in the new toy marketing landscape.
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Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
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Weekend reading: JWT’s nod to the past, eyes to the future
On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Edge joins forces with Ubisoft
The Energizer shave gel taps into the Assassin's Creed: Unity launch to reach gamers.
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Hunter Straker adds veteran CD
Gary Oakley brings 27 years of experience to help grow the agency's branding and packaging design expertise.
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Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
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25 years of Next Big Things
Hey, it's our birthday! Check out marketing and advertising highlights from the past quarter century.
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JWT boosts executive team
The Toronto agency has brought in three new VPs, including Matt Syberg-Olsen from Red Urban and Innocean's Gary Westgate.
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The back-to-school battle is on
As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?
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The Mercury’s rising for augmented reality books
Rolling out at a Walmart near you, these "Incredebooks" bring childhood classics to life.
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Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
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Throwback Thursday: strategy in 1994
For our 25th anniversary, we're travelling through time. In '94 Walmart arrived and Judy John opened an agency.
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Relax marketers, you don’t need all the answers
SW+A's Luke Sklar says you're asking the wrong questions. Want to know the right ones?
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Sonic Boom hires first-ever CMO
Jonathan Levitt aims to disrupt the typical ad agency model with the shop's data-first focus.
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Walmart turns 20
The brand's Canadian operation celebrates two decades of rocking the retail boat.
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AToMiC Awards: Product development, joining the maker movement
What will they come up with next? Check out these innovative products that won over the jury.
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Derek Joynt moves to The Mars Agency
The former Influence Marketing partner and marketing director for Walmart joins the Toronto office.
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One Direction jazzes up snack packs
A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.
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Looking ahead in retail
From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
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Canadian e-comm offerings disappointing: study
A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don't improve their online offerings.
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Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L'Oreal, among others.
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Google named most influential brand in Canada: Ipsos Reid
The third annual survey, released at FFWD Ad Week, introduces President's Choice and MasterCard as new entrants to top 10.
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Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
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Verdict: Huggies and Walmart partner to win new moms
The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.
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Pampers pairs with Walmart for an integrated campaign
The P&G brand has developed an exclusive program with the retailer, targeting moms digitally for a diaper delivery by a stork-mobile.
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Back-to-school spending jumps
Montreal's Ernst & Young forecasts the highest growth since the 2008 recession.
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Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
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Emma Fox leaving Walmart
The CMO will head back across the pond to the U.K., where she will work with car and bike retailer Halfords as its commercial director.
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Walmart brings Smiley out of retirement
The retailer's mascot quietly returns to support a month-long price roll-back promotion by JWT.
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Shopper Innovation Awards: Out-of-the-box retail
RBC takes the Gold for its new retail format, Walmart wins Silver for its Outdoor Living Centre and Sobeys takes Bronze for its Moodie Foodie app.
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Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
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Stops, starts and changes
Vaughan's already massive mall gets bigger, Lululemon stretches deeper into menswear and Metro offloads Couche-Tard.
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Retailer’s naughty and nice list
We checked in with retailers this holiday season to decide if Santa would drop 'em off a lump of coal or if they'd get a treat under the Christmas tree.
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Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
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Stops, starts and changes
Shoppers Drug Mart pilots a personalized promo, Walmart unveils another giant store while Sears debuts a new look.
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More than chance: 25 years of McDonald’s Monopoly
The fast food brand celebrates a quarter century with the classic board game.
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Ninja Turtles invade Walmart
The retailer launches its latest augmented reality campaign to promote a new TV show.
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Martin Rydlo and Derek Joynt join Infield Marketing as partners
The pair, formerly from Campbell's and Walmart, will apply their client knowledge on the agency side of business.
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Walmart techs up to play with superhero fans
The retailer is turning to AR apps to help promote new Teenage Mutant Ninja Turtles and Avengers merch.
