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2019 MOY: Susan O’Brien streamlines Canadian Tire
Serta thinks outside the box
Canadian Tire’s fancy new range
Canadian Tire touts new products with animated creative
In the News
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store's 65 locations and product portfolio to further diversify its seasonal selection.
Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
How Canadian Tire became Canada’s most admired brand
SVP Susan O'Brien reveals the strategy that saw the retailer top Leger's annual survey.
Canadian Tire tops Google as most admired company
Leger's annual survey saw the retailer move from number three into the number one position this year.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer's shelves.
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
Canadian Tire set to acquire Helly Hansen
The deal will increase the retailer's brand assortment across many of its core businesses.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
Quick Fire: Getting Olympic-sized value
Canadian Tire's Eva Salem on the unique challenges and perks of a five-ringed campaign.